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10 Steps to Advertising Success
Millions of people marketing on the Internet try to grab the attention of all the rest daily. How does a beginner, a "newbie", if you will, figure out how to write an ad that pulls in responses? First, do we even want to write our own ads, what...
7 Steps To Writing Articles That People Just Have To Read
7 Steps To Writing Articles That People Just Have To Read (c) Copyright 2004 Charles Kangethe This may come as a surprise... to you, but writing articles that get published is an art anyone can learn. For many Internet Marketers getting publicity...
A Lesson Learned through the Eyes of a Child
I stared into those biggest of navy blue eyes and felt the power of his fighting spirit, despite the pain and week-long raging fever. Most of the time my heart was in my throat and my mind was awash with counter-productive thoughts like, "why him?"...
How To Avoid Common Advertising Mistakes
HOW TO AVOID COMMON ADVERTISING MISTAKES Advertising isn't hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is...
Tips on Using Constant Contact to Create Your Company Newsletter
If you run your own business like I do, you don’t have much time to spend fudging around with new programs. Here are some tricks I picked up while using Constant Contact's email marketing software to create my company newsletter. First things...
 
7 Killer Ways To Increase Your Online Sales

7 Killer Ways To Increase Your Online Sales
by Tony Callahan

Every online entrepreneur I talk to is asking the same question, "How do I increase my online sales, NOW?"

Online selling is essentially a numbers game. The more visitors to a site, the more sales that site will make. The number of sales made divided by the total number of visitors to a site is called the conversion rate. A typical site will have a conversion rate of between 1 and 2 percent, or 1 to 2 sales per 100 visitors.

It is obvious that if the number of visitors increases, and the conversion rate remains the same, then sales will increase. Traffic is the first variable that most online marketers attempt to influence when they begin their online marketing campaigns.

There are two basic problems with the increase traffic method. The first is that it is expensive to run advertising and improve a site's ranking in the search engines. The second, and subtler issue is that there is no guarantee that the conversion rate will remain constant.

So what about increasing the conversion rate? Using the example above, if the number of buyers could be increased from 1 or 2 per hundred visitors to 2 to 4, sales will have doubled! So what can be done to increase a web site's conversion rate? Below I list 7 techniques designed to accomplish this goal:

1. Provide plenty of testimonials
These testimonials should be from previous customers and should include specifics as to how the product or service helped them solve a problem.

Obtaining testimonials is no problem, just ask. People love to be asked what they think; most will be willing to share their thoughts on your product or service. Implement a process of following up with your customers with a questionnaire. Leave plenty of room for their comments and make it clear that their comments may be used in your advertising.

2. Improve your follow up
Many people will not buy the first time they see your product. In fact, some experts claim that people must see your message seven times before they are ready to buy. Autoresponder courses are a great way to follow up with the potential customer. There are many free autoresponder services on the


web. I use FreeAutoBot.com.

3. Give away free samples
By letting your customers try before they buy, you can significantly increase your sales. If you sell an information product, provide a few paragraphs or even the first chapter by autoresponder. This technique also helps to improve follow up by guaranteeing you obtain contact information.

4. Give a bonus product
Everyone likes to get something for nothing, especially if that something is perceived as valuable. E-books make a great bonus, especially if they contain original content. If you are unable to create your own e-book, you could give away someone else's. Free-eBooks.net is a good resource for finding E-books to give away.

5. Focus the web site
Use the Direct Response Site model. A direct response site is one where the customer's choices are very limited. Essentially they can buy the product, bookmark the page, subscribe to your ezine, or leave the site. The more options a visitor has, the less likely they are to make a purchase.

6. Follow on sales are crucial
It is well known that successful businesses make 75% of their sales to repeat customers. Start a free ezine and get your customers to subscribe. Get their permission to send them information on upgrades and new products. On their receipt, mention a product that compliments their purchase. Don't have a product to offer for follow on sales? Find and join an affiliate program offering products of interest to your target market.

7. Change the web site copy
Appeal to target emotion rather than reason. People respond more intensely to emotional appeals than to intellectual discussion. Design your copy to focus on the visitor's dreams, desires, fears or goals. Position your product to appeal to their emotional needs.

Implement these seven tips, and watch your online sales increase.

About the Author

Copyright 2002 Tony L. Callahan, All Rights Reserved
Tony L. Callahan is president of his own Internet marketing company, Link-Promote.com. He also publishes Web-Links Monthly, a newsletter full of tips, tricks, tools and techniques for successful web site promotions. To subscribe, send e-mail to: < Web-Links-subscribe@topica.com >.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
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The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
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e-zine-list: John Labovitz's e-zine-list
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BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
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Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
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Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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