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Can't Get Right - Maybe It's Just a Word
One of the people I worked with in advertising, had an expression "Can't Get Right". What the heck does it mean? Well, when he could not seem to get ad copy.... right, he would walk in and say, this ad "Can't Get Right". This was his way of telling...
How To Earn A Great, Long-term On-line Income
Everybody wants to make their on-line fortune instantly. We don't want to slowly build our on-line empires. This is what drives many of the ebooks and special reports that I see lately. The question of how do you do it in 30 days or less is even...
The SKINNY on Newspaper Advertising
Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool. Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at...
Want to broadcast the benefits of your product or service to the world? Get on the radio
The radio commercial is often overlooked by businesses trying to sell their products or services, both locally and globally. The reason: a radio commercial is thought to be expensive and difficult to produce. This is simply not true. Dollar for...
Web Analytics - Part 2
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7 Proactive Strategies For You To Use When Sales Are Down
Have you been unable to focus on marketing your business, since the terrorist attacks? Have sales been down for the past few weeks.
What can you do? Well, you can't just sit on your behind and just hope that things will magically change and money will come rolling in.
It's time to take the proactive approach, focus on what you are doing with your time and plan it out.
1. Create a marketing plan for this week - you don't have to take days or weeks to create one - just take the next ten minutes and create a list of 7 strategies you can use to promote your business in the next few weeks.
2. Take one strategy and DO it this week - the important thing is to take one different strategy each week and DO it.
3. Track your results, to see what works the best.
4. Evaluate your results - after one month you will have a good idea what is the best method. You can then put more time and money into this successful strategy - you will then feel great that you have made progress and are achieving your goals.
Here are 7 proactive strategies you can do each week to navigate your way to success. It only took 10 minutes to write them down.
1. Write an article for publication. Submit it to article announcement lists, ezine publishers.
2. Add the article as a new page to your web site. Optimize the page for submission to search engines. Submit the page to the major search
engines.
3. Write up a new ad. Buy space in a couple of ezines for submission of the ad. Track these ads, to see which one works the best.
4. Design a new theme based web site for one of your affiliate products or services. Optimize the site for search engines and submit to them by hand.
5. Send out post cards. Create a new post card for your business. Find a targeted list of 300 contacts in your local area. Send the postcards out and track the response.
6. Grow your newsletter subscriptions and response rate - research a new topic, incorporate a new service or product to offer to subscribers.
7. Contribute to online forum discussions - spend 1 hour/day on different marketing boards to offer advice. (you can leave a resource box at the bottom of each message and people will naturally contact you because of the helpful advice and information you gave).
Now take the next 10 minutes to write up your own plan of what you WILL DO for the next few weeks (you can use the above list to get your intellectual juices flowing). Keep it simple.
If you take this proactive approach to market these(or yours)ideas in the coming weeks, you will propel your business to success.
About the Author
Herman Drost is a Certified Internet Webmaster (CIW) and owner of iSiteBuild.com (http://www.isitebuild.com) Site Design, Hosting, Promotion Author of Marketing Tips Newsletter mailto: Herman@isitebuild.com
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