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'5 Power Tips To Double Your Online Sales'
"How Can I Double My Sales?" - that must be the silent prayer of thousands of webmasters. There are two ways to do it: you can either double your traffic or you can double your conversion rate. Let's say you have a conversion rate of 2% (1 sale...
Creative and Profitable Ways to Use Autoreponders
An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large...
Joint Ventures: Your Path to Success
Have you ever wondered how Corey Rudl, Allen Says, Jerome Chapman, and other big time online marketers got where they are today? Did you think they did it all by themselves? Wrong. There is no guru out there that reached the pinnacle of their...
Ten Tried And Tested Viral Marketing Campaigns
Believe it or not, viral marketing did not originate from the web. Named after microscopic organisms that reproduce at a very fast rate, viral marketing traces its beginnings from offline marketing. More popularly called as word-of-mouth...
What is Pay-Per-Click?
Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) to the advertiser’s web page. PPC requires the advertiser to bid on key words or key word phrases chosen by the...
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7 Tips For Ad Copy That Sizzles
Your ad must focus on the wants and desires of your prospects. What are their problems? What are their goals? What are their needs? Tell them how YOUR product or service can benefit them. Be as specific as possible!
1) The Headline.
This the most important part of your ad! It's the first thing your prospect sees. A killer headline can make the difference between success and failure.
If you can't come up with a good headline, check the ads in magazines and newspapers. Find a headline that grabs your attention and customize it to your product or service!
2) Focus on Those Benefits.
The features may be good, but it's the benefits that make the sale! Instead of stressing what your product can do, tell your reader "how" it will benefit them. People always want to know, "What's in it for me?" Will it make them smarter, richer, slimmer, healthier?
3) Keep Sentences Short and Simple.
People are busy and they won't spend the time to wade through long, complicated ad copy. Short ads get read! Long ads hit the trash bin. Use bullet lists to condense your information and make reading easier.
4) Compel Your Reader to Take Immediate Action.
Entice your reader to act now, by using phrases such
as: "Limited Time", "Order Today", "Visit Now", "Don`t Delay."
5) Never Use All Caps.
Using all capital letters in your ad, makes it difficult to read, and looks amateurish. Use capital letters for emphasis ONLY.
6) Proofread and Spell Check Your Ad.
This will help you to avoid mistakes. Nothing looks less professional, than ads that have spelling errors.
7) Don't Forget Your Contact Information.
Whenever possible include both your email address AND your URL. Including your email address encourages your prospect to ask questions. The follow-up can make the difference between a sale and no sale!
Test, Test, and Re-test Your Ad. If your ad doesn't bring the results you want, change the headline, change your ad copy. Refine and polish your ad until you get it just right. The better your ad copy ...the better your results. Take the time ...to make that ad copy sizzle!
About the Author
Ruth publishes the "Wealth Connection Marketing Ezine." Visit: http://www.wealth-connection.com/ezine.html to subscribe. New subscribers receive a Free Ad.
This article may be freely reprinted on your website or in your opt-in ezine, provided that the resource box remains intact including this signature.
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