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Can Small Business Owners Really Afford A Great Logo?
And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever...
Hunting for Niches
In the previous article we discussed the power of targeted offline advertising, and how to use it to lure in customers who typically do not shop online. Now, it is time to extend that tactic and give it a twist. Hunting for Niches Niche marketing...
Know These Five Audiences to Write a Top Selling Book
Know These Five Audiences to Write a Top Selling Book Judy Cullins ©2003 All Rights Reserved. To create a salable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you...
Self-Esteem is NOT Just for Kids - It's a Cornerstone of YOUR Success!
I'm positive you've done the same thing as me. Wondered about what exactly it is that separates those who we deem to be "successful" (and look up to), from those who are not. Talent, ambition, vision, sacrifice, stick-to-itiveness and resilience...
What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and...
 
A Simple 7-Step Formula For Testing Your Headlines

Do you want to know a secret ? Successful entrepreneurs are not
so successful because they know everything better than you. They
are successful because they TEST every advertising campaign first
before they are spending "big" money on effective forms of ezine
ads.

Highly Recommended : Ezine Ads

Why do I only mention ezine ads, you might ask .... Well, placing
ezine ads is the most effective form of advertising on the Internet
because you can advertise exactly to your target groups.

But if you don't have a clue which of your headlines, your benefits
and offers are the ones that will make you money, you might not
even be able to get the money back that you have to spend on
your ads.

7 Easy And Low-Cost Steps To More Effective Headlines

To be able to determine the most effective ads, you need a system.
I will introduce to you one system how it can be done. Of course,
there are literally hundreds of different systems that could do the
job as well. But if you want to test without spending too much
money, then my way of testing will be a valuable help for you.

The System Consists Of 7 Easy Steps :

1.) Write down the most important benefits of your product and
concentrate on the advantages for your prospects, not your
company . Just do a bit of brainstorming and see which ones
immediately come into your mind.

2.) Turn them into a set of headlines (10-15) . If you sell an e-book
about programming in JavaScript and one of your benefits is that
even non-programmers can understand how to do it, then tell them
e.g. :

"A Step-By-Step Guide Tells You Everything You Need To Know
About JavaScript - If You Can Read, You Can Implement Java-
Script On Your Web Site ! "

3.) Write 2-3 different versions of your ad copy. Focus on one or
two other important benefits . Make the reader curious and excited
about your offer. Your aim is to make the prospect click on your
link !

4.) Create different tracking links (which lead to your sales letter)
for each single ezine you want to submit your ad to.You must


be
able to determine exactly which ads (headlines) are successful,
and where the responses come from or you will shoot in the dark.

You can use free services for this : http://www.hypertracker.com/
and http://www.linkcounter.com/ are both excellent free services.

5.) Use one and the same headline for all your free ezine ad sub-
missions and send out your free ezine ads to at least 10 ezines
( you have to subscribe to them first...) .

There are a lot of ezines which give you free subscriber ads if
you join their mailing list. Look for publications with at least
1000 subscribers; you want to be sure that enough people really
read your ads.

6.) Compare the number of clicks . Choose the most successful
ezines. Now send 5-10 different headlines to be published in the
next issue and one and the same ad copy to these ezines.
Determine your "winner" -headlines (2-3) .

If you want to refine the success, you can take the "winner"-
headlines and use the two other ad copies as well to see if the
results change .

7.) By now, you should know which headlines work and you
can change to paid forms of ezine advertising. Order Top
Sponsor Ads and Solos in ezines with high circulation (5000+
subscribers) and use your "winner" - headlines .

If you get a lot of clicks but no sales, try changing your body
copy and your price as well. Maybe your price is just too low
and people think that something with such a low price can not
be of any help for them. Or it is too expensive and people
can not afford it.

You can find out by :

TESTING, TESTING and, you will guess it : TESTING...!


About the Author

Article by Detlev Reimer. Feel free to use the article with these
bylines included. Detlev has just finished creating his first product,
a database program for Internet marketers which will help you to save
and organize e.g. your advertising, customer and contact data. For
further details, please visit : http://www.promobuddy.com/ . Sign up
for his newsletter at http://www.internetmarketing-success.com/ .

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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