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10 Expressions to Avoid In Sales Information
Keeping up with what words are in and out isn't hard. Yet, with all the other more important things on our to-do list, it doesn't get remembered easily. 1. Any archaic, stilted words, such as: hitherto, whereby, thereby, herein, therein, thereof,...
Consistency Counts: How to Get Better Marketing Results in No Time
It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints. Worse, many small shops hate marketing so...
MLM, Pyramid Schemes, and Matrices
Have you ever wondered what the difference is? MLM operators claim they're not operating a pyramid scheme. Matrix and "forced matrix" operators claim that what they have is better than MLM. So what are the differences? Pyramid Schemes: Pyramid...
Promoting Your Web Sites in the Dirt World
© 2004, John Calder http://www.TheEzine.net Internet entrepreneurs are familiar with all the ways you can promote your web sites and your business online. Writing articles, paid advertising, posting to forums, cross-promoting, JVs with others, etc....
Psychological Tricks in Selling
In this article, I'm revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you don't sell anything? Should you ignore this information? You ARE selling...
 
Ad Writing And Tracking: Tips n Tricks

A lot has already been written about writing attention
grabbing, interest generating advertisements. However
as editor of a `free ad` newsletter, I regularly
receive tons of `no pull` ads. Due to the critical
nature of this issue, I will walk you through the ad
writing and tracking short cuts once more:

Ad Writing:

1.Write an Attention grabbing headline: This should use
a psychological trigger to intrigue or pique curiosity.
Some of the most effective forms are:

-Informative:

Discover The Ten ways to...

Amazing Breakthrough: Latest report...

Excellent Golden Business Opportunity, Join Free

-Question:

Do You Know...?

How To...?

-Warning:

Don`t read this ad if...

Scam Alert!..

-Call to attention:

Calling All Writers..

Attention Mothers...

2.Ad description: Write 3 or 4 lines loaded with power
words and giving a vivid very specific description of
BENEFITS Not Features. For example compare the two ads:

-40 advertising spaces available in xyz mall. High
traffic location, competitive pricing. For more info
contact...

-Do you want your hit counter to go crazy? Do you want
to explode your sales? Excellent ad location. Hurry
limited spaces. Contact..

Which ad will you click? - You get my point?

3. Contact information: This should be the link/ e-mail
address for the relevant information. Again I find a
lot of un-clickable links. The HTML code for links is:

-For site address (URL)

http://www.yourdomainname.com
(www.yourdomainname.com is your site address)

-For e-mail links

mailto:yourname@yourdomainname.com
(yourname@yourdomainname.com is your e-mail/
autoresponder address).

4.Wrapping to 60/65 characters per line: This is a real
head ache not only for ad writers but also for ezine
article writers and editors as well.

The hard and most common way is to write using your
word processor, then copy and paste to your e-mail and
press enter after every 60/65 characters including
spaces.

A smart technique is to automate your word


wrapping
right on line using the free e-mail formating utility
at: http://www.jbmckee.com/formatit/

Alternative Tip For Front Page Users: Insert your word
file into front page, convert text to table, merge
cells, set table width to 464 and border size to zero.
Save. Copy the entire table (not text) and paste in to
your e-mail. This gives you 60 characters per line. [I
suggest you use your hotmail account to send it to a
Yahoo account and then copy and send it back. This
will remove any HTML].

Ad Tracking:

Once you have written your ad you need to test and
track it`s performance. Ad tracking is an absolute
necessity if you want to maximize results with minimum
budget. You need to know where your responses are
coming from and which ads are `pulling` more. To get
the maximum returns on your investment, you need to
concentrate on the most responsive mediums. A few
easily implemented tactics are:

1.E-mail links with subject lines: For each ad you use
a different subject line. Say if your e-mail address is
abc@xyz.com and you are advertising in ezine1, your
link will be

mailto:abc@xyz.com?subject=ezine1

2.Mirror Pages: If your URL name is www.xyz.com and
your home page is index.html, you upload several
copies of your home page and save them as index1,
index2, etc. Put a site meter on each of the mirror
pages, use different ads/ezines for each page. Here
your link will take the form:

http://www.xyz.com/index1.html

3.Autoresponders: For each Ad you use an email link
with an autoresponder. Use an autoresponse sales
message. For instance if you are tracking ad1 and ad2
you use two autoresponders and your links will be of
the form:

mailto:ad1@yourdomain.com and

mailto:ad2@yourdomain.com

This method gives you a very accurate picture.

4.If you don`t want to do any of the above, you can
use the free tracking services at
http://www.linkcounter.com .


About the Author

Shahnaz Rauf. Author Zero Dollar
Budget - A Free Viral ebook, The Free Articles And
Free Site Review At http://www.snzeport.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • how to use your google api key as your secret weapon part two

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • my cybernet life story the life and trials of an internet junkie

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  • payment processing basics

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