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Are You Getting Free Publicity? Do You Know How?

On line marketers and business people are always
looking for free publicity and advertising.

One excellent way to get tons of free advertising is
by sending out press releases to various newspapers
and magazines. Many times, if the press release is
interesting enough, they will run it as filler.
Publications are always interested in filler material.
Usually smaller publications like community newspapers
and smaller magazines are in need of interesting copy
and since it is free, they jump at it.

Even better, many publications will follow-up on press
releases and interview you as a subject for a more
lengthy story with photos, etc. This is if they find
you and/or your story interesting enough.

We are talking about printed publications here, not
on-line newsletters or ezines.

The press release needs to be a "news story." It needs
to be of interest to the readers of any given publication
and it needs to have information that people would find
interesting.

You can't just send out a press release saying "Click
here for free stuff," or "We have the best web site
in town."

You have to promote it as news. Is your business or
website sponsoring a local event? Are you going to show
your products at a local trade show? Are you promoting
something brand new that will be of interest to a
certain readership?

A press release about your new pet sitting service really
wouldn't fit in with a magazine or newspaper geared toward
model trains and hobbies. Although many people who are into
model trains may also need pet


sitters, this isn't targeting
the market, and your release would be ignored by the editors
of that publication.

The press release must be written as a news story. It can
be a feature or news, but it must fit in with the rest of
the copy in the publication.

If you have the right press release, you can have the
same one run over and over again all over the country,
even all over the world! One press release can get you
worldwide business.

We have sent out the same press releases to newspapers
all over the country and just changed the name of the
city in each release to be geared to that specific location.
A good release will be run over and over again and there
is no need to rewrite it once it is fine tuned and ready.

It's great to be at the top of the search engines and on
links pages, etc. But why not reach the truly larger market
that isn't looking for you on search engines or surfing the
web for your product or service?

Why not let them read it in the news pages of their local
newspaper or favorite magazine? They are more apt to check
out your business if it is written as a news story. It will
open doors to new customers and clients. People that wouldn't
have known about you otherwise will have a chance to read
about you and what you have to offer.

About the Author

Tom Falco is editor of XpectMore.com Marketing eZine
you can subscribe by visiting: http://www.XpectMore.com
or mailto:ezine@xpectmore.com?subject=subscribe
Tom also is Quiz Master of "American Pop Culture Trivia"
Visit: http://www.xpectmore.com/pop.htm

 

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Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
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Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
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Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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