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Are You Wasting Your Time With Free Ezine Ads?

There are lots of ezines (newsletters) out there
that offer free classified ads to new subscribers
(and many even offer free ads on an ongoing basis).

This can be a nice little source of free traffic
and exposure for your website/ebook/ezine but, if
not handled properly it can have its downside.

The biggest problem is that, by joining a whole
plethora of ezines your mail box risks becoming
very crowded very quickly, and it's easy to become
overwhelmed with it all.

This is especially true if some of those ezines
send out messages every single day -- as many do.

To get around this, and to keep your free ezine
advertising campaign under control, follow these
steps:

STEP 1. Create a separate e-mail address for your
ezine subscriptions (e.g. my_ezines@.....).

STEP 2. In your email software (e.g. Outlook
Express) create a folder (directory) called
'free_ezine_ads'.

STEP 3. Using your e-mail software set up a rule
that sends all mails that arrive to your e-mail
address 'my_ezines@....' to the folder
called 'free_ezine_ads'.

STEP 4. Prepare the free ad you want to place in the
ezines and keep a copy of it handy in a text file.

Different ezines have different rules about the size
of ad they will accept. Study each one carefully and
be sure to comply with all their submission
guidelines.

You may also want to consider the mood and tone of
each ezine, and create different versions of your
ad for each one.

STEP 5. Submit your ad to each ezine editor. Be sure
to double-check that you've complied fully with their
submission guidelines.

STEP 6. For those ezines which give you a one-off ad,



it's time to re-assess their value to you. If you
don't find the content useful or interesting, you
should unsubscribe rather than let it clog up your
'free_ezine_ads' folder.

Remember, though, if the ad in that ezine drew a good
response from its readers, you can always check out
their advertising rates and see if it's worth paying
a few dollars to place your ad again (or, if you're
sneaky, you could try re-subscribing at a later date
and doing it again, making some changes to disguise
your wicked deception:-)

STEP 7. For those ezines that allow free ads on a
regular basis, make a list of all the submission
deadlines and make it part of your regular marketing
routine to check that list and see if you're due to
place an ad.

Finally, as you continue placing regular ads with
those ezines, be sure to continue measuring their
effectiveness. In many cases you'll appear in the
middle of 20 other ads, so it may not bring in much
of a response rate.

Likewise, the response rate from each ezine is likely
to drop off over time -- especially if you don't vary
your ads.

Decide for yourself whether it's worth your while
continuing and be sure to try out different ads to
see which ones work best with that readership.

And there you have it, a pretty straightforward
approach to keeping on top of things when it comes
to free ezine advertising.

About the Author

Michael Hopkins is owner of BizzyDays eBook Publications.
Visit now to download original ebooks for FREE at:
http://www.bizzydays.com
This article first appeared in Michael's newsletter 'Ebook Times'.
To subscribe visit: http://www.bizzydays.com/free_newsletter.htm

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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