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5 Steps to Creating an 'Anticipated' Ezine
Everyone and their brother seem to be getting into the ezine (Electronic Magazine, or newsletter) business. Competition for subscribers is getting fierce. Getting subscribers is not too hard. But KEEPING them is a challenge! Here are five...
Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
How to Build a Forum That Doesn't Fall Apart Two Months Later, Part 1
If you can get a big enough following from customer lists and newsletters you might want to start your own forum. But I always see people trying to start a forum and it falls flat on their face, mainly because they make it too big and they never...
Solo Ezine Ads
Stand Alone Advertising So what are Solo Ezine Ads? Simply stated, these are advertisements published in ezines or newsletters where no other ad competes against your marketing message. Also know as Stand Alone Ads. This ad is then sent to...
The Word FREE is a 4Letter Word!
The Word FREE is a 4Letter Word! By Damon Smith, FREE,FREE,FREE! This is the one word that is all over the internet because the person that is giving something away knows that people will spring to life when they see the word FREE! The problem...
 
Bag Of Tricks

Have you ever noticed that in every shopping mall, there is what
is referred to as an anchor store? This is normally a large store
that attracts a lot of customers, and the other stores in the
mall benefit from the "spill over" customers that go there .

With all the talk about online marketing, can we benefit from
this concept. Sure - try to find popular sites that attract a
large number of visitors. Try to work out a link exchange with
them. You will get potential customers to your site this way .
Many people feel that this is just as important as search engine
placement.

As far as your online marketing is concerned, I consider a Web
Page to be the anchor for your sales efforts. This is the place
where you want your potential customers to go for information
about your Company. This is where you can make or break your
sale.

Many people make serious mistakes when designing their Web Page.
Let's face it - if someone comes to your Web Page, they are
looking for information. While beautiful pictures are nice to
look at, they seldom have a reason to exist on your Web Page.
Why? Because they take too long to load, a visitor will quickly
become frustrated, and they "click away" to something else - a
lost opportunity.

If you want a presence on the Web, your design goals should be
simple. You should have a page that loads quickly and doesn't
require the visitor to page down to get your primary message.
Face it - you have seconds to capture their attention. The page
should be attractive, and stimulate the person to page down, or
link to other pages. This is where you can then expand on what
you are trying to present. Once you get them to page down, or
click on a link to another of your pages, the odds are that they
will read it.

Any advertising program should be geared toward one goal and that
is to make sales. Your ads in Online Newsletters or Web
Classifieds also have one purpose, and that is to get them to
request more information. Here is where


Autoresponders and Web
Pages shine. They are your silent salespeople who are available
24 hours a day, 7 days a week. Used in combination they are the
"dynamic duo".

So, if you want to design your own web pages or contract with
someone to do it, what should be your first steps? First - browse
the web looking for web sites that you like. If the page loads
quickly and is attractive, it is a candidate for your design
consideration - bookmark it. After you find several examples, and
if you are HTML proficient, download your favorite and look at it
with your web page design software. Can you use the same
techniques that they used?

Do not use any of their graphics or text that are included in the
web page. These are normally copyrighted and could cause you a
"heap" of trouble. If you are not HTML proficient and want to
contract with a third party, inform them of the web site you
like. This can save them a lot of false starts in their design
efforts for you.

Second - provide content that might encourage visitors to come
back to your site. This content should change on a periodic
basis, and does not have to be limited to your Web Site. A News
Ticker for example can be something you can use, as well as a
link to the Weather Channel.

Finally, you have to market your web site. Your URL and E-mail
address should not only be publicized online, but offline as
well. Put them on your letter head, your business card, your
offline advertising - anyplace where people can see them. We send
out postcards with specials all the time - you can bet they are
there. The Internet is not magic - it is just another tool in
your marketing "bag of tricks".


About the Author

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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