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Beware Of The Silent Ezine Killer!
Beware Of The Silent Ezine Killer! © 2002 Jason Potash
Ezines are everywhere.
They're free and readily available. And the fact is, most of your ezine subscribers also subscribe to dozens of other ezines.
The sad part is, sometimes "free" comes at a price. Some unscrupulous ezine publishers make a habit of selling your contact info to anyone holding a dollar bill.
You've Got SPAM!
I'm sure you've been there. Once you subscribe, subscribe, subscribe ... you'll inevitably get some SPAM - unsolicited e-mails.
So, how can SPAM "kill" your ezine you ask?
While SPAM itself can't kill your ezine, SPAM filters can. In a BIG way! Here's how ...
If you're not familiar with the term, SPAM filters (sometimes called junk filters) are used to block out or filter SPAM. They are included with most e-mail client software like Microsoft Outlook and Eudora and even free e-mail services such as Yahoo Mail and Hotmail.
SPAM can also be caught by online services such as Spam Motel or Spam Cop.
How do SPAM filters work?
SPAM filters contain a set of predefined keywords and trigger words. Sure, there are some obvious ones such as, "sex", "for free!" or "extra income". But, there are also some words that you might not expect.
For starters, here are some of the default SPAM triggers found in Outlook:
>From is blank Subject contains "advertisement" Body contains "money back " Body contains "cards accepted" Body contains "removal instructions" Body contains "extra income" Subject contains "!" AND Subject contains "$" Subject contains "!" AND Subject contains "free" Body contains ",000" AND Body contains "!!" AND Body contains "$" Body contains "for free?" Body contains "for free!" Body contains "Guarantee" AND (Body contains "satisfaction" OR Body contains "absolute") Body contains "more info " AND Body contains "visit " AND Body contains "$" Body contains "SPECIAL PROMOTION" Body contains "one-time mail" Subject contains "$$" Body contains "$$$" Body contains "order
today" Body contains "order now!" Body contains "money-back guarantee" Body contains "100% satisfied" To contains "friend@" To contains "public@" To contains "success@" >From contains "sales@" >From contains "success." >From contains "success@" >From contains "mail@" >From contains "@public" >From contains "@savvy" >From contains "profits@" >From contains "hello@" Body contains " mlm" Body contains "@mlm" Body contains "///////////////" Body contains "check or money order"
To name but a few!
You might think that your ezine doesn't contain any of the above words or phrases. Well, think again.
Most ezine publishers have to pay the bills some how. This is usually done through selling advertisements and links to affiliate programs.
Ezine ads and affiliate links are FULL of filter trigger words.
Once your ezine triggers a SPAM filter, it will be trashed into a "junk" folder. At this point, your only chance of survival is if your reader manually checks through each e-mail before deleting their junk folder.
What are the chances of this happening? Slim.
So, how can you avoid this deadly, silent killer? Here are a few tips to keep your ezine in the clear:
1. Research
Install some of the popular e-mail clients (i.e. Outlook, Eudora, etc.) and perform some tests. Activate the e-mail filter option and obtain a better understanding of how they work.
2. Testing
Run a split test. For example, use the words "100% money back guarantee" and "every penny back if your not 100% thrilled" in two different mailings. Track the results of each.
As ezine publishers and online marketers we invest countless hours of time in publishing our work. Don't sabotage your hard work and results by turning a blind eye to SPAM filters.
About the Author
Jason Potash, the creator of EzineAnnouncer software, makes it easy to put your ezine and article promotion on auto-pilot. Learn the 7 essential keys to ezine success. Click here for your free 4-part mini-course: mailto: 7keyscourse@demandmail.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
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www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
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Ezine - Wikipedia, the free encyclopedia |
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en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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