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Beware Of The Silent Ezine Killer!

Beware Of The Silent Ezine Killer!
© 2002 Jason Potash

Ezines are everywhere.

They're free and readily available. And the fact is, most of your ezine subscribers also subscribe to dozens of other ezines.

The sad part is, sometimes "free" comes at a price. Some unscrupulous ezine publishers make a habit of selling your contact info to anyone holding a dollar
bill.

You've Got SPAM!

I'm sure you've been there. Once you subscribe, subscribe, subscribe ... you'll inevitably get some SPAM - unsolicited e-mails.

So, how can SPAM "kill" your ezine you ask?

While SPAM itself can't kill your ezine, SPAM filters can. In a BIG way! Here's how ...

If you're not familiar with the term, SPAM filters (sometimes called junk filters) are used to block out or filter SPAM. They are included with most e-mail client software like Microsoft Outlook and Eudora and even free e-mail services such as Yahoo Mail and Hotmail.

SPAM can also be caught by online services such as Spam Motel or Spam Cop.

How do SPAM filters work?

SPAM filters contain a set of predefined keywords and trigger words. Sure, there are some obvious ones such as, "sex", "for free!" or "extra income". But, there are also some words that you might not expect.

For starters, here are some of the default SPAM triggers found in Outlook:

>From is blank
Subject contains "advertisement"
Body contains "money back "
Body contains "cards accepted"
Body contains "removal instructions"
Body contains "extra income"
Subject contains "!" AND Subject contains "$"
Subject contains "!" AND Subject contains "free"
Body contains ",000" AND Body contains "!!" AND Body
contains "$"
Body contains "for free?"
Body contains "for free!"
Body contains "Guarantee" AND (Body contains
"satisfaction" OR Body contains "absolute")
Body contains "more info " AND Body contains "visit "
AND Body contains "$"
Body contains "SPECIAL PROMOTION"
Body contains "one-time mail"
Subject contains "$$"
Body contains "$$$"
Body contains "order


today"
Body contains "order now!"
Body contains "money-back guarantee"
Body contains "100% satisfied"
To contains "friend@"
To contains "public@"
To contains "success@"
>From contains "sales@"
>From contains "success."
>From contains "success@"
>From contains "mail@"
>From contains "@public"
>From contains "@savvy"
>From contains "profits@"
>From contains "hello@"
Body contains " mlm"
Body contains "@mlm"
Body contains "///////////////"
Body contains "check or money order"

To name but a few!

You might think that your ezine doesn't contain any of the above words or phrases. Well, think again.

Most ezine publishers have to pay the bills some how. This is usually done through selling advertisements and links to affiliate programs.

Ezine ads and affiliate links are FULL of filter trigger words.

Once your ezine triggers a SPAM filter, it will be trashed into a "junk" folder. At this point, your only chance of survival is if your reader manually checks through each e-mail before deleting their junk folder.

What are the chances of this happening? Slim.

So, how can you avoid this deadly, silent killer? Here are a few tips to keep your ezine in the clear:

1. Research

Install some of the popular e-mail clients (i.e. Outlook, Eudora, etc.) and perform some tests. Activate the e-mail filter option and obtain a better
understanding of how they work.

2. Testing

Run a split test. For example, use the words "100% money back guarantee" and "every penny back if your not 100% thrilled" in two different mailings. Track the results of each.

As ezine publishers and online marketers we invest countless hours of time in publishing our work. Don't sabotage your hard work and results by turning a blind eye to SPAM filters.

About the Author

Jason Potash, the creator of EzineAnnouncer software, makes it easy to put your ezine and article promotion on auto-pilot. Learn the 7 essential keys to ezine success. Click here for your free 4-part mini-course: mailto: 7keyscourse@demandmail.com

 

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The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
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Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
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Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
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Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to successfully market with safelists

  • how to successfully promote your business to an international audience

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  • how to test your ads in ezines before you spend a dime

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  • how to turn a hamburger into a profitable business

  • how to use articles to boost your online presence

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  • how to use ezines to make sales

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  • how to use viral marketing tools to explode your ezine list

  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

  • how to write an article

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  • how to write the perfect classified ad and how to use it to make sales

  • how well do you know your prospects take this 10 point quiz to find out

  • how would you reply to that

  • hunting for niches

  • ideas for ezine publishing

  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • im not sexy

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

  • internet advertising options

  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

  • internet marketing idea publish an ezine

  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

  • is internet classified advertising dead

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  • is running a membership site right for you

  • is that my butt

  • is there a spy in your computer

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  • its time for show and sell

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

  • i want my ad in now not later

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  • i want to be an online marketer

  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

  • just one small slice of media publicity

  • kaizen in online marketing

  • keeping your sub affiliates from quitting

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  • key your internet ads

  • knock knock aka internet marketing application for non internet businesses

  • know these five audiences to write a top selling book

  • know thyself and thy business

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  • list host nightmares

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  • little guys and big guys

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  • little red riding hood went walking in the ezine woods alone

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  • loose as in goose

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • mama i aint spending another dime

  • marketing

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • marketing yourself online freelancing 101

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  • merchandising on the web and off

  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • mlm success the true cost of not taking action in your home business

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  • most commonly asked questions about ezine publishing

  • most effective and most inexpensive ad

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  • mr geez is back in business wanna know how

  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

  • my experiences of internet marketing with no knowledge and a very limited budget

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  • networked markets are democratic structured markets are republican

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  • net marketing a passion or an obsession

  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • not sure if your online advertisement is working

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online marketing five fun ideas that increase traffic

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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