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Autoresponders: Ease Your Life
What every small business operator always lacks is time. Sometimes lack of time leads to inefficiency, what in its turn, leads to business failure even if you have plenty of financial resources.
That is why there are so many programs designed...
Consistency Counts: How to Get Better Marketing Results in No Time
It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints. Worse, many small shops hate marketing so...
Creative, Inexpensive, and BIG Value Marketing Gift Ideas
"Tis the season to be jolly!" A great attitude is easy to have when you design your gifts with a lot of thought and don't allow the experience take you to the cleaners. One of the traditions I like at this time of year is remembering all the people...
It's In The Mail - Direct Mail is Alive and Kicking!
Compared to a lot of companies in our field we do a lot of direct mail – postcards, sales letters, promotions, announcements, lead generation. Between client business and ours, we’re averaging one campaign every two weeks; about 1500 pieces per...
One American City Defies THE Rule
SCIENTIFIC ANALYSIS OF THE MARKETPLACE Sociologists have been studying the buying habits of American consumers for more than four decades. During this time period, study after study has shown that American consumers tend to follow certain...
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Business Scents - Do They Work?
You see it often in large shopping complexes. Customers
seem to be flocking to a certain stall in large droves.
There is a special attraction that cannot be explained.
Isn't it great to see your own customers flocking to you
in droves, like bees to honey? Could you do with some extra
attraction to your business?
In most of our marketing efforts, the sense of sight reigns
supreme. Banners and billboards catch customer's eyes at
every corner of the street. These visual statements can be
very effective if used correctly. The message they convey
can be bold or or even subtle.
However, there is another way to attract people. It's a
subtle approach that is often overlooked.
It's by using the sense of smell. Have you ever tried to
use the sense of smell to bring in business? Could it be
the break that you are looking for?
Shopping mall owners know how to use it to their advantage.
People tend to feel happy or relaxed when there is a
pleasant smell around them. Aromatic perfumes are sprayed
at regular intervals to make people feel happy and in the
mood to buy.
Smells do have a way of influencing our behavior!
Chemicals called pheromones have a way of influencing
animals especially during mating time. Researchers have
uncovered more and more of the secrets of smells in their
study of attraction.
Mammals and
insects are known to be attracted to
their mates even from far away places. It's almost like
magic! And it's a natural phenomenon.
Now come the million dollar question. Can you make use of
pheromone chemicals to help in your business? If people are
somehow attracted to you, will you have a better chance to
present your sales pitch more effectively, and more
frequently?
How about the response from your audience? Will they be
more receptive to someone they like?
If your customer comes with a relaxed frame of mind, do you
think you have a better chance to close a sale?
Everybody has a better opinion of a salesperson who smells
good. Your sales pitch could somehow become more inviting.
And they may not even realize why!
They might not even know what attracts them to the product
you are selling!
You may want to try out this form of marketing for yourself.
Perhaps it might work for you. Check it out at
Business Scents
Many years of working experience in Marine, Facilities,
Construction has given the author material for writing e-books
and articles related to engineering, and management. Subscribe to facworld ezine
More information at Marine Engineer and M & E Engineer
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Ezines |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
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