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10 Surefire Ways to Add Sizzle to Your Brochures
Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish...
Before you delete, please read!
Let's face it, your email box is flooding over with oodles of email. Some of it makes you wonder where on God's green earth did this crap come from right? You're not alone. Thousands are suffering from that dreaded 4 letter word called s-p-a-m! It...
Build Downlines, Make Money.
How many programs have you joined and promoted, only to end up with next to no referrals? Why does this happen? Let's take a look at some of the choices you have when a referral signs up under you. Do you: - contact that person, offering your...
Design Your Own Newspaper Ads
Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to the design department,...
The Beginners Guide to Writing Classified Ads
One of the best ways to get your business noticed is through classified ads. These are the short, simple, ads you see on the back pages of newsletters and between the articles in ezines. They are usually cheap, sometimes even free, and easily...
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Client Potion Number 9 (Or, 9 Ways to Attract Only The Clients You'll Love)
The more I stay in the Internet marketing industry, the more I realize that running a business isn't really very different from dating:
- First you try to attract a lot of different people. - Then you convince them to enter into a relationship with you. - And finally you nourish those relationships which you know will grow stronger and last longer... maybe even go on forever.
As business owners, of course, we have the chance to stay in as many long-term relationships as we choose -- something that could be disastrous in romantic dating.
But whether it's for business or for pleasure, there's a common rule of thumb that could determine your swift success:
If you attract ONLY the people you know you'll love, then dealing with them (on a long term basis) wouldn't feel like work at all!
Although there's no magic potion that will guarantee you this kind of consistent result (yet!), here are 9 strategies YOU CAN DO NOW to find those clients you can almost call your "soul mates:"
3 Ways to Find Mr. & Ms. Right, Inc. -------------------------------------
In the same way that random bar hopping often never results in meaningful liaisons, a poorly-planned marketing campaign will also produce nothing but expenses & frustrations.
So take the time to thoroughly discover your ideal customer's age, gender, social habits and favorite hobbies -- then make sure they'll notice you just as they're passing through.
1) MAKE WAVES IN MESSAGE BOARDS ....Especially in those online forums that cater to your ideal client's industry & needs.
Although both chat rooms and message boards are great venues for meeting people with common interests, message boards are more often used as real sources of information, and can help you establish your authority & availability in your specialized field.
2) PULL OUT THE PERSONALS Ads have always worked in bringing people together, and this is equally true both for personal and business ads.
Again, keep a clear enough picture of your ideal client's profile & mindset, and target your ads well so they'll find what they're looking for in YOU.
3) GET HIT ON WITH TARGETED TRAFFIC Another option, of course, is to find a way to accurately predict all the web sites & pages that your ideal client would normally visit in any given day...
....and actually position yourself right beside those pages, so all you have to do is wait for your ideal client to notice you, come over, and say "Hi. Haven't I seen you somewhere before?"
You think this is "impossible," that NO SERVICE could possibly do this?
Well, it IS possible and it's already BEING DONE. And if you don't believe me (or if you just want to find out more) you can visit my site at www.Guaranteed-Hits.Com for actual demonstrations & details. =)
3 Ways to Send The Right Signals --------------------------------
So let's assume you've now found a way to be in the right place, at the right time, face to face with the right kind of prospective client.
Now how do you convince Mr. Right Client that you are Ms. Right Merchant, offering just the perfect (and right!) product?
4) WATCH YOUR WORDS Words are the cornerstone of every form of internet marketing, and if you make them powerful enough, they'll have the potential to impact billions of surfers worldwide!
So choose your words carefully and use them wisely, making sure each one will
endear your client to you.
5) EVALUATE YOUR IMAGE In the movie "Blast From the Past," lead character Adam Webber wanted to go girl-hunting in a nightclub, but his friend Eve quickly explained that he couldn't approach just any girl. Because based on the way each one dressed, wore make-up, or even talked & moved, anyone could easily see what kind of women they were, "And for you I think we should go for someone 'sweet.'"
In dating this is called "making an impression." In marketing it's considered "creating a perception."
And in business, perception is almost as good as reality. Because your company/product/service is only as good as your customer/prospect THINKS it is.
So look at your website, logo, business cards & other materials, and determine the kind of perception they're creating for your clients. Because these are also the things that will determine the kind of clients who will come to YOU.
6) BE YOURSELF Since we're also looking forward to turning these client interactions into long-term relationships, then it's also best to follow that age old advice our mothers used to give: "Be yourself."
Because no matter how witty/funny/sophisticated you'd like to make yourself out to be, if these characteristics don't come easily to you, then you'd only be wasting A LOT of energy trying to convince others that they do.
3 Tips For Going Steady -----------------------
So you've aroused their interest, they've visited your website, and they've even bought an item or two.
What do you do now to make sure they keep coming back, and actually enjoy doing more business with you?
7) KEYS TO YOUR APARTMENT Your website is your apartment, and this is where you'd like them to spend more of their precious online time.
So show them reasons to come back, give them unique usernames & passwords so they can come & go as they please, and remember exactly the kinds of products they'd really like to see.
This is the kind of personalized service that makes each client feel unique, and they'd be more likely to remember your business because you remember them so well.
8) CARDS & CANDY "Cards" are the things you use to keep in touch with your clients (ezines, newsletters, email reminders), and "candy" is anything useful you can give to them for free.
Although these tokens seem small and easy to overlook, they are what actually keep any relationship healthy & dynamic (and I'm sure even the wives and girlfriends out there would agree!).
9) SPECIAL DAYS & ANNIVERSARIES Finally, don't forget to celebrate your anniversaries, or your special business days.
These could be regular end-of-month inventory sales, mid-year special discounts, and unique holiday give-aways. If you keep them regular enough for clients to save up for and look forward to, they'll most likely do their part to make these days special for you, too.
While it may be true that there are no hard-and-fast rules for perfect client relationships -- or for romantic ones, for that matter -- knowing these useful guidelines will always help...
....especially when you want to find those clients who'll stay for keeps.
© Tatiana Velitchkov
About the Author
Tatiana is the publisher of: www.TheFortunesEzine.com, the FortunesEzineWeekly at www.TakeYourFortune.com, and owner of the traffic-solution slam advertising sites www.Guaranteed-Hits.com and www.Guaranteed-Hits.net
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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