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10 Powerful Tips to Optimize your Google AdWords Campaign
Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the...
Five Ways To Start a Money-Making Ad
Advertising is more affordable than ever thanks to ezines, small newspapers, and an exploding number of trade publications that cover specific industries. I often place classifieds ads for as little as $3 in ezines that reach thousands. Local...
New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Create Powerful Customer Relations
You've heard the experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through direct...
Top Ten Reason to Publish an Ezine AND a Blog
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What They See Is What They Want (And Most Likely What They'll GET!)
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Creative and Profitable Ways to Use Autoreponders


An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and
her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree,
suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust - unless you have had the presight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email.

Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer.

Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of romotional
material that your affiliates can use themselves to increase their commissions. Include tips, advice, and
techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a
resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let's say you've
written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief
abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of
writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your articles when you've written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to
effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to
numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you're selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

7. Distribute advertising. Let's say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects' email addresses. Then have your autoresponder follow-up. It can
also


send notification of any special deals you are currently offering.

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that
each lesson has quality content - not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your
product will benefit the reader.

Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to consider making a purchase.

9. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new
products or services, and the products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the
quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors' email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website.

Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that
contains graphics, promotional articles, and text links that interested affiliates can make use of.

Inform visitors that they may have free access to your affiliate page by
simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or
discounts in the future. This creates a very effective mailing list that contains the names of people who are
already your customers.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular
interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

Remember: It is not just "guru rap". What every serious marketer will tell you is that Money is in the list.

About the Author

Jose L. Gonzalez, Journalism degree in Spain, makes a living online with several websites on different niches.

He is editor of Premier Marketing Ezine and author of The Marketing Master Course. A complete no hype guide to setting up a real online business that works.
http://www.marketing-master-course.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
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ezinearticles.com
 
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www.ezine-dir.com
 
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Splendid E-zine
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OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
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EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 3 what is content

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  • johnny appleseed a lesson in sowing and reaping

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