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Five Ways to Earn at Least One Dollar for Every Visitor to Your Website
The path toward success in Internet marketing can be a lonely road. It may feel at times like it’s you against the world. Sometimes all you need to right the ship is the right knowledge. Let me share a few ideas with you that should help you to...
How To Blog, And Why You Should!
First, a quick definition for those who do not know what a Blog is. Quite simply, it's a Web Log. In other words, a regularly updated page of your thoughts, ideas, links - whatever. It's very easy to publish a Blog these days and today I'm...
Marketing and Multiple Streams
© 2004, John Calder http://www.TheEzine.net We've all heard of the idea of multiple streams of income, if from no other source, then from Robert Allen's books on that topic. But what does it really mean to build multiple streams of income? What...
The Right Articles to Write for the Internet
Writing articles for the Internet is one of the most effective marketing tools available. Writing and submitting articles to article banks accomplishes many important things for you: 1.It drives qualified leads to your website. People who arrive...
Your Online Brand Is YOU
*Article Use Guidelines* This copyrighted article is free for you to use as content in opt-in publications, or on your Web site. When you use it in opt- in publications, or on a Web site, please include the resource box. However, please do not...
 
Customer Preferences in Online Advertising-Part 1 of 3

Online consumers have given some very explicit
information regarding their preferences when it comes
to advertising. According to research conducted by
Jupiter (www.jup.com), a worldwide authority on Internet
commerce, there are several things online business people
need to be aware of in order to increase their advertising
effectiveness.

I have created this 3-part series of articles as a
commentary relating to the results of Jupiter's study
entitled, "Inside the Mind of the Online Consumer". It
will help you understand what the information means
to you. Taking heed to the recommendations Jupiter
reveals will most certainly improve your advertising
response rate.

Customers Use the Internet for Information

Forty-eight (48) percent of consumers online use the
Internet primarily as a utility device, not an entertainment
device. This means they are using the Internet as a
tool, not a toy. Because of that fact, consumers are
primarily looking for information, not games. This is
not a new revelation. However, how this fact relates
to advertising is new.

Customers Want Information-Based Ads

According to the customers in Jupiter's survey, they
respond to advertising that compliments their online
activities. Forty (40) percent said they respond more
readily to online ads that are informative rather than
entertaining. This would include new product
developments, benefits-oriented ads and those focusing
on service issues.

Notice that one of the categories listed is "product
benefits". This is where the majority of online
advertisers fall to pieces. It is simply imperative that
online advertising copy be filled with benefits. Online
consumers are looking to answer the question, "What's
in it for me" over and over again. They are seeking
information and the advertising you give them should
fill that need.

How to Build An Information-Oriented Ad

So now that we've learned that customers are ready
and waiting for us to provide them with information-
based advertising… how do we do it? Does that
automatically mean you have to go with long copy?
No, not at all.

According to Jupiter, "Advertisers that are marketing
high-consideration products, which require a more
informed purchase process, should focus more exclusively
on consumers' online information needs. Advertisers
that are marketing low-consideration products - for which
consumers require little information in order to complete
a purchase - have more leeway to take a less informative
and more entertaining approach to their advertising."

It's just as I've stated for years. Let


your target market
lead your decision to use long or short copy. Those
seeking information on affiliate programs, MLM programs,
high-investment products or services, etc. are going to
be seeking more information than someone in search of
a new bathrobe. For more detail in this area, visit http://www.ktamarketing.com/articles_longcopy.html.

Here are some suggestions you can use to help build a
successful information-type ad:

1.Include statistics - When you make a sales
claim, back it up with information, including statistics.
You might say, "Our saucepans have a non-stick coating
that's guaranteed for life. In actual, in-home testing,
food did not stick to our saucepans 98.3% of the time."

2.Include targeted benefits - You must include
targeted benefits to make your message hit its mark.
Let's take the saucepan example a bit further. "Our
saucepans have a non-stick coating that's guaranteed
for life. In actual, in-home testing, food did not stick
to our saucepans 98.3% of the time. You get omelets
that come out of the pan whole. You get sautéed
chicken that makes a beautiful presentation on the
plate. You get less waste, less burnt food and more
healthy cooking because you use no oil." Now those
are benefits any chef would think are important.

3.Provide content on your site that backs up
your claims - As you surf the Web take note of
information that supports your advertising claims.
Surveys, research, reports, testimonials, etc. can all
provide valuable information that could move a
customer from the point-of-decision to the point-
of-purchase.

4.Submit articles - Customers looking for
information are much more likely to respond to a
URL listed in an article than a bold-faced
advertisement. Because articles provide information
in a non-threatening way, they work along the same
level as endorsements and referrals. Write articles
relating to your area of expertise and submit them
to article archive sites and Ezine publishers.

5.Offer a free report - Give away information
free with a purchase or subscription to your newsletter.
Since information is what surfers are looking to receive,
it will work as a big incentive.

Next in the series will be a focus on ads that are avoided
and shunned by online customers… and how to be sure
yours isn't one of them!

About the Author

Karon is Owner and President of KT & Associates who offers
targeted copywriting, copy editing & ghostwriting services.
Subscribe to KT & Associates' Ezine "Business Essentials" at
BusinessEssentials-subscribe@topica.com or visit her site at
http://www.ktamarketing.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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