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10 Steps to Better Sales Copy
You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and still you wonder why your...
10 Ways To Improve Your Sales
1.Determine your current situation. How are you currently positioned in the market? How do you compare to the competition? Where would you like to be in a Year or in five years and how would you like to get there? Or more appropriately how can you...
5 Steps To Ensure Your Joint Venture Succeeds
Why JV's Fail & 5 Steps To Ensure Your Joint Venture Succeeds by Raam Anand Most Internet Marketing related ezines have carried at least one article on Joint Ventures; probably many. JV's are THE MOST preferred and fastest way to increase sales...
Network Marketing Training- The MLM Success POWER of Faith in YOURSELF
by Doug Firebaugh " Donot put your faith in what statistics say until you have carefully considered what they don't say." William Watt You can't do Network Marketing. Look at the facts. You aren't smart enough. ...
No Marketing Required
A few years ago I lived in a tourist community. During the peak season nearly 120,000 people were crowded on my little island on the Atlantic coastline. There were literally 150+ restaurants but only one that I knew of never, never advertised –...
 
Design Your Own Newspaper Ads

Many people in business lay-out (design) their own
ads. That old adage "If It Is To Be It Is Up To
Me" prevails. Do it yourself and you may get what
you want. Many newspaper salespeople are poor at
conveying customer wants to the design department,
and slow are retunring proofs. The result is an ad
with errors, not approved by the cusotmer.

If your expenditures will be moderate, you might
be able to afford a graphic designer or
advertising agency. It costs nothing to find out,
call a few ad agencies in the phone book and ask
for an account rep. Explain you may be in the
market for an agency and let them ask the
questions. A quick determination will not be long
in coming.

There is a lot to be said for finding a way for
someone else to do your ads so you can use your
talents for what you do best, running your
business. Designing your own ads (a furniture
store I visited had a complete drafting table,
magnifying light and glue pot in the corner) is
about the same as fixing your own leaks and asking
the plumber to come by and inspect it.

Your ad will have less than eight tenths of a
second to get a reader’s attention. You must stop
the reader's eye in less than a second, and hold
it for at least three seconds to make an
impression. Think about the ads you pass when you
read the paper, You fly by some of them faster
than you can say "one-Mississippi" (a half a
second).

Collect a folder of ads thet grab your attention.
Gather a list of hot words. There are articles and
lists throughout the internet of "selling" words.
Type "Words that Sell" in any search engine.

Always Stress the Benefits
A feature is what something is. A benefit is what
it does. Advertise the benefits of your product or
service, not the


features. People don't buy
something to get a feature, instead they always
buy to get the benefit produced by the feature.

The jury is still out on the effectiveness of
color vs the cost of color. Look at the big boys,
most don’t use color in display ads (only the car
dealers, for some inexplicable reason).

There are Already Enough Egos
Look through any paper and count the mug shots of
the owner, pics of the kids or staff. Not to
mention the photos of the business building or
award. Ego is easy to sell to the advertisers, but
it doesn't sell the customer. The paper uses ego
all the time to sell you more ads. The billboard
people are especially notorious for this practice.
Focus on the benefits and forget your smiling head
and shoulders shot.

Put it on the shelf
After you put an ad together, put it on the shelf,
in a drwaer or file it in your computer for a day.
Don't look at it or think about it. Wait at least
24 hours to take a fresh look. Can you remove at
kleast 5 words? It will sell harder with less
words. You don't read jumbled ads, they don't
either. Does it have to be that big? Cut it by a
third and you can buy more for the same money.

Sell the benefits with class and your advertising
can be very effective.

For more about advertising, get my article
"Your Billboard is Showing"
MailTo:Billboards@BigIdeasGroup.com


About the Author


©2005 BIG Mike McDaniel, All Rights Reserved
MailTo:Mike@BIGIdeasGroup.com BIG Mike is a
Business Consultant and Professional Speaker. His
BIG Ideas Group helps small business grow with
mastermind groups, seminars and training.
http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter
MailTo:subscribe-956603364@ezinedirector.net

 

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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Monthly magazine with reviews, articles, and discussion forums.
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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