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10X More Readers Using These Simple eZine Tactics
How to Syndicate Your Articles for Maximum Exposure. Guidelines to free and inexpensive methods to get your articles syndicated on websites worldwide. Its been said that being effective means doing the right thing and being efficient means...
Ezine Circulation: A Look Behind the Numbers
Ezine Circulation: A Look Behind the Numbers ASSUMPTION: All Ezine Readers are Subscribers, But all Subscribers May Not Be Readers PROBLEM: Most ezines, in fact almost none are audited by the Audit Bureau of Circulation. All ezines maintain...
How Great Copywriting Sizzles For The Sale
Great copywriting really ticks me off. No, I mean it. In fact I think I already wrote an article about it. It was called "Why I Hate Compelling Ad Copy" if I remember right. What makes me mad about great copywriting is simple. It leads me. It...
Is a Home Business Right for You?
Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for themselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, people...
Writing Articles, But Still Not Getting Traffic? That’s Because Your Articles Suck – But I Can Help! (Part 1)
We’ve all been there. We hear about how articles will generate HUGE publicity for a site, (the old “If you build it, they will come”) so we sit down, write an article, submit it to places like www.ezinearticles.com , www.content-articles.com , ...
 
Design Your Own Newspaper Ads

Many people in business lay-out (design) their own
ads. That old adage "If It Is To Be It Is Up To
Me" prevails. Do it yourself and you may get what
you want. Many newspaper salespeople are poor at
conveying customer wants to the design department,
and slow are retunring proofs. The result is an ad
with errors, not approved by the cusotmer.

If your expenditures will be moderate, you might
be able to afford a graphic designer or
advertising agency. It costs nothing to find out,
call a few ad agencies in the phone book and ask
for an account rep. Explain you may be in the
market for an agency and let them ask the
questions. A quick determination will not be long
in coming.

There is a lot to be said for finding a way for
someone else to do your ads so you can use your
talents for what you do best, running your
business. Designing your own ads (a furniture
store I visited had a complete drafting table,
magnifying light and glue pot in the corner) is
about the same as fixing your own leaks and asking
the plumber to come by and inspect it.

Your ad will have less than eight tenths of a
second to get a reader’s attention. You must stop
the reader's eye in less than a second, and hold
it for at least three seconds to make an
impression. Think about the ads you pass when you
read the paper, You fly by some of them faster
than you can say "one-Mississippi" (a half a
second).

Collect a folder of ads thet grab your attention.
Gather a list of hot words. There are articles and
lists throughout the internet of "selling" words.
Type "Words that Sell" in any search engine.

Always Stress the Benefits
A feature is what something is. A benefit is what
it does. Advertise the benefits of your product or
service, not the


features. People don't buy
something to get a feature, instead they always
buy to get the benefit produced by the feature.

The jury is still out on the effectiveness of
color vs the cost of color. Look at the big boys,
most don’t use color in display ads (only the car
dealers, for some inexplicable reason).

There are Already Enough Egos
Look through any paper and count the mug shots of
the owner, pics of the kids or staff. Not to
mention the photos of the business building or
award. Ego is easy to sell to the advertisers, but
it doesn't sell the customer. The paper uses ego
all the time to sell you more ads. The billboard
people are especially notorious for this practice.
Focus on the benefits and forget your smiling head
and shoulders shot.

Put it on the shelf
After you put an ad together, put it on the shelf,
in a drwaer or file it in your computer for a day.
Don't look at it or think about it. Wait at least
24 hours to take a fresh look. Can you remove at
kleast 5 words? It will sell harder with less
words. You don't read jumbled ads, they don't
either. Does it have to be that big? Cut it by a
third and you can buy more for the same money.

Sell the benefits with class and your advertising
can be very effective.

For more about advertising, get my article
"Your Billboard is Showing"
MailTo:Billboards@BigIdeasGroup.com


About the Author


©2005 BIG Mike McDaniel, All Rights Reserved
MailTo:Mike@BIGIdeasGroup.com BIG Mike is a
Business Consultant and Professional Speaker. His
BIG Ideas Group helps small business grow with
mastermind groups, seminars and training.
http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter
MailTo:subscribe-956603364@ezinedirector.net

 

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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