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Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your...
Free Ezine Advertising That Works!
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One of the best ways to get free traffic to your site, is to write articles for ezines.
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Making Money Online: What You Really Want To Know
So you've been thinking of doing some internet marketing or you've done some and you're not making money yet. What does it really take? Even more importantly, how long does it take and how much does it cost? Isn't that what you really want to...
Posturing yourself as the expert by utilizing google search
First, go to google and type "dan kennedy" into the search box. At the present time I get about 49,200 results! Now, type in "jason blackston" into the search box. Well, it's quite a drop from the 49,200 results Dan Kennedy received. At only 123...
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Discover The MAJOR Force Driving Internet Sales Today
Simply put, permission email marketing is THE true profit producer fueling the success of the Internet age.
If I didn't make that point strong enough, please re-read that statement until it really sinks in.
No other Internet marketing strategy produces as high of a return on investment as permission email marketing. NOR does any other strategy truly achieve it's peak effectiveness until it is tied in with permission email marketing.
Honestly, take a look around you. Every major Internet company and every major Internet marketer runs one or more opt-in lists. They may call them ezines, newsletters, product update notification emails, auto responder courses, or whatever.
By any name, though, opt-in lists deliver what no other marketing strategy online can:
*the opportunity for REPEAT contact *a chance to develop a trusting relationship *the ability to establish buying routines *a way to be more helpful to your customers *the capability of improving the effectiveness of all other promotional methods.
PROFIT FROM REPEAT CONTACT
Any educated marketer knows that repeat exposure leads to more sales. It allows you to build further interest, create more credibility, and vary your approach.
While you may advertise one benefit of your product in one email, in the next you can focus on another aspect, and so on. Over time, you will inevitably attract more prospects this way.
GET PERSONAL AND GET MORE RESPONSE
Repeat contact is not only critical to continually expose potential customers to your business or products, but more importantly it is absolutely necessary in order to establish relationships.
People would rather buy from a source they trust or are at least used to seeing than from one they don't know. Personal recommendation from a trusted source carries far more weight than the best sales copy ever written.
ESTABLISH BUYING ROUTINES
Not only does building a relationship with your customers give you more credibility with them, but it establishes a routine for them as well. If you establish a good relationship, people will be more likely to look to you in the future when they have questions, product needs, or are just looking for new ideas.
HELPING OTHERS INCREASES YOUR RETURNS
Being able to stay in touch with your customers allows you to help them better as well. Helping others is extremely critical to developing a growing downline in network
marketing, AND essential to assuring repeat business in product sales.
Without getting permission to stay in contact with people, none of this is possible.
GET MORE FROM YOUR PROMOTIONAL EFFORTS
As well, all other promotional methods become more effective when used in conjunction with permission email marketing.
Say for instance someone finds your site through a search engine. What's to keep them coming back if you don't make a sale on their first visit? The only way they can find you again will be to repeat the exact search they did initially.
What if they use a different search term the next time around? What if your position with the search engine changes and they don't see your listing that next time?
However, if you offer people something further that requires them to leave their name and email address the FIRST time they search out your site, how much further ahead are you?
HOW WILL YOU USE PERMISSION EMAIL?
Essentially, as an Internet marketer you've got two choices. Either you develop your own opt-in lists, OR you pay for the privilege of advertising to others' lists. Naturally, you can effectively use a combination of practices as well as other promotional methods, but you'll still have to choose one way or the other as your primary method.
In truth, both require an investment of time and money. Establishing your own opt-in list, however, produces the greater return on investment over time.
Keeping people on your list is something you have to earn, but still, whatever cost was involved in getting them there is only a one time expense as opposed to continually paying for the privilege.
Permission email marketing IS the major force driving sales on the Internet today. How you take advantage of it is up to you.
--------------------------------------------------------------- GET more information on how to effectively use permission email marketing to produce profits from the following free course: "How To Make $60,000+ A Year With Permission Email Marketing Working 30 Minutes A Day" Send a blank email now to: mailto:online99.article@aweber.com
Written by Joe Bingham of the NetPlay Marketer http://www.netplaynewsletters.com ---------------------------------------------------------------
About the Author
Joe Bingham is the editor of the NetPlay Marketer. NetPlay is dedicated to being the best all around 'tell it like it is' Internet marketing ezine there is.
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
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Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
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