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5 Keys To A Successful Ezine
There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.
1- Hosting
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Don't Grow Bankrupt When Your Clients Grow Up (Or, How To Adapt To Your Clients' Changing Needs)
Say you've established trust with your prospects, and they've initially bought and used your products.
Later they turned into satisfied customers, and now you're developing wonderfully long-term business relationships with them.
But a few months/years later they turn to you and suddenly say,
"I'm starting to need new features on this product." OR "I need something done, and although I know you don't usually do it I think it's within your expertise, so I was hoping you could be the one to do it for me."
What if what they're asking for is really something you're not ready to offer yet? And what if they reach the point where they badly need it NOW, and are forced to make a choice between staying with you and going somewhere else?
Do you just tell them "I'm sorry, but we can't offer that right now." and sadly let them go?
Or do you realize that it's much easier to keep these valuable clients loyal than to spend more money attracting new ones, and find ways to give them what they need?
There are no hard & fast rules for answering this kind of question, but it's a situation most business owners will eventually have to face.
It's called the CUSTOMER GROWTH PHENOMENON -- and if you prepare yourself early on in order to meet its challenges, it could mean the growth & success of your business as well.
Evolving Customers = Evolving Needs ----------------------------------- General Motors understands that their customers inevitably change, and so created their different car models to adjust to those changes.
While their clients are young and have generally moderate incomes, GM offers them the sturdy & reliable Chevrolet. But as these consumers grow older and get better jobs, GM capitalizes on the trust they already established by offering them the performance-driven (and more expensive) Pontiac. A few more years later GM assumes they have climbed the corporate ladder and feel deserving of a well-earned break… so they use their same established relationship to sell them on the luxuries of the high-priced Cadillac.
In the same spirit of customer retention, soft drink manufacturers have come up with low-calorie diet versions of their products, while breakfast cereal manufacturers created the executive "power breakfast bars."
The fact is, these businesses owners know that marketing isn't just about getting new clients to notice them and buy their products ONCE.
They have seen the big picture, and have taken the necessary steps to get existing clients to KEEP ON BUYING
their products -- and even encourage inactive customers to come out of the woodwork buy from them AGAIN.
THEY have adapted to the customer growth phenomenon -- and there's no reason why you shouldn't do the same, too.
Rise To The Challenge --------------------- The simplest way to meet changing client needs usually involves just 3 adjustments to your product/service:
1) Add new features. Listen for what their new needs are, then study your product closely. Most of the time, you'll find that you only really need one or two new features to improve what's already there, and make it enough to satisfy most clients.
2) Create an enhanced design. Sometimes it's not so much how a product works, but how a product LOOKS that makes clients decide they want something "new."
Whether you're talking about computer casing, or food packaging, or how cute the icons are in your program's taskbar, remember that:
- different age groups have different design preferences - changing trends & lifestyles require properly-designed products - and people will always have a basic need to express their individuality & stand out -- and they often do so through the products they use most often.
3) Increase the range of selection & availability. Add new flavors. Create different-sized packages. Make your products available as downloads AND as deliverable CDs. Or enlist your business partners' help so they'll make your services available on their sites, too.
Although the decision to change or grow seems intimidating at first, breaking them down into smaller steps of adjustment makes them more manageable -- and more affordable -- to execute and control.
Decide to GROW -------------- The moment clients increase or change their expectations of your product, it often means 2 good things:
1) They (or their business) have recently grown because of you, and 2) Their increased expectations often signal an increase in purchasing power, making them more financially able to do MORE business with you.
So don't be afraid to change, and dare to go where no entrepreneur in your position has ever gone before.
Whether you end up creating a new product or just retaining a valuable client, it can only mean BETTER things for you & your business, too.
© Tatiana Velitchkov
About the Author
Tatiana is the publisher of: www.TheFortunesEzine.com, the FortunesEzineWeekly at www.TakeYourFortune.com, and owner of the traffic-solution slam advertising sites www.Guaranteed-Hits.com and www.Guaranteed-Hits.net
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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