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7 Killer Ways To Increase Your Online Sales
7 Killer Ways To Increase Your Online Sales by Tony Callahan Every online entrepreneur I talk to is asking the same question, "How do I increase my online sales, NOW?" Online selling is essentially a numbers game. The more visitors to a site,...
Listen Your Way To Sales Success!
You have permission to publish this article in your ezine or on your web site, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. "Listen Your Way to Sales Success" There are many factors...
The Non-Definitive List of E-zine Directories
This article is written for anybody who reads, publishes or plans to publish and e-zine or newsletter. Whenever I read about the best ways to promote an online newsletter, listing in e-zine directories is always mentioned as one of those...
Why Are Your Cash Registers Empty? 8 Reasons Why Your Site is not Getting Sales
Ok, you've got your webpage up and running and you have submitted your site to the search engines, now it is time to make that money! Right? Well then, how come your virtual cash register has that hollow ring to it everytime you open it? Your site...
"Why The USP Doesn't Work Anymore & What To Do Instead"
Word Count: 680 Character Width: 60 Resource Box: Choice of 2 =========================================================== "Why The USP Doesn't Work Anymore & What To Do Instead" - by "Dangerous" Debbie Jenkins (c) Debbie Jenkins. All Rights...
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Education Builds Credibility With Your Prospects
If you're in a sales position of any sort, or you're a
customer or client of someone "selling" you, you know that
the most common response to an objection or concern from a
salesperson is to cut price.
I know. I've been "in sales" since the age of eleven. And,
when it got tough to sell what I had to offer, the very
first thing I did was cut the price on the very thing of
value I was offering.
It wasn't that I didn't think what I was offering was valuable.
It was that I just never thought to give the "reasons why" they
would benefit from what I was offering.
Well, I'm here to tell you that if people percieve you as being
like everyone else, all they have to go on is comparing price.
The job then, is to educate your prospects on the enormous
value you deliver. Otherwise, it seems, you're just another
company delivering another commodity product or service.
The secret to establishing value for your product or service
and building credibility with your prospects and customers
is simple: Tell the truth.
* If your product or service costs more than your competitors,
tell them why. It will create value that they didn't see
before.
* If your product is made with a stronger material than your
competitor's, tell them why. It will let them know that your
product is more durable than your competitions.
* If your guarantee is longer than the competition, tell them
why. It will show that you truly believe in your product and
are willing to stand by it no matter what.
* If you're having a private sale for existing customers, tell
them why. It will show them how special they are and how much
you care about them.
* If you do business differently than anyone else in your
industry, tell them why. It'll show that you're not just
another commodity and copy-cat business.
* If you're selective about who you'll do business with, tell
them why. It'll revere them as special and increase their
confidence in doing business with you over and over again.
You see, it's very simple. Educate them. Tell them the reasons
why, and you become not only the leader in your field of expertise,
but you become the resource that your customers want to follow and
respect.
How many businesses you do you know that actually tell you the
"whole truth" about a product or service or special they're
offering? Not many. And the one's that DO explain the "method
to their madness," are the one's that are very successful.
Honesty and education breeds credibility and trust. Avoid being
vague when you communicate an offer. The truth and nothing but
the truth will help you become the business leader you know
you can be.
About the Author
Craig Valine is the publisher of the
The AwfulMarketing Alert Newsletter, "Where you learn
GOOD marketing strategies by looking at those who do
it really BAD."
To subscribe his free newsletter, go to:
http://awfulmarketing.com/ezinesubscribe.htm
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