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5 Critical Questions to Ask Before Advertising with eZines
5 Critical Questions to Ask Before Advertising with eZines Copyright © Codrut Turcanu http://BizMarketingSecrets.com Do you know how to make your advertising a success? Before sending your ad copy, I would suggest to ask publishers...
Ezine Reading – A Must for Success
Anyone that spends any time on-line will quickly learn the importance of publishing your own ezine. I do not remember one Guru’s information reports that I have read that did not suggest that you create your own ezine to aid in building an...
HOW MUCH ARE YOU PAYING FOR TARGETED WEBSITE VISITORS?
HOW MUCH ARE YOU PAYING FOR TARGETED WEBSITE VISITORS? (c) Copyright 2003 by Ella Brukker Getting targeted website visitors is easier than you think. Don't loose money over and over again because an affiliate program doesn't provide you with...
Making Money Online: What You Really Want To Know
So you've been thinking of doing some internet marketing or you've done some and you're not making money yet. What does it really take? Even more importantly, how long does it take and how much does it cost? Isn't that what you really want to...
Your FAQ Page - A Sales Tool? You Bet!
by Karon Thackston © 2002 http://www.copywritingcourse.com The FAQ page… a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly...
 
Eliminating Objections to Increase Sales

ELIMINATING OBJECTIONS TO INCREASE SALES By Charlie Cook

You want to increase the flow of sales revenue, but you
are
stymied by prospects' seemingly endless objections.
Prospects say they're not interested. They tell you your
price is too high, or this isn't the right time. You've
heard all the objections. What can you do to get rid of
these once and for all?

Engineering Your Marketing
When I was seven one of my favorite ways to spend a hot
summer day with my friends was playing a backyard game we
called "waterworks".

We'd use a trowel to construct channels in the dirt, put
the hose at one end and watch the water flow. If we wanted
the water to go straight, we'd remove rocks and debris to
clear a path. We became sophisticated engineers, guiding
water around corners and across short aqueducts. We felt
like masters of the universe, directing the water where we
wanted it to go. (You can bet my mother loved seeing us
come into the house at the end of the day.)

Plan your marketing to take charge of increasing your
sales. Your marketing can lead prospects to your products
and services the way my friends and I engineered our
waterworks; by making clear paths and removing obstacles.
Channel your prospects' attention and interests and
eliminate objections. Below are the four most common
objections and ways to eliminate them.

Lack of Interest
Prospects need to understand what you do before they can
become interested in what you have to offer. It is that
simple. If you're marketing yourself as a lawyer, coach,
accountant or fitness center, you're not telling people
why
they should be interested. To capture their interest,
explain the problems you solve from their perspective.

Lack of Leads
You want people to email you, call you or go to your web
site to buy your products and services. But first you have
to motivate them to contact you so you can market to them.

Once


you have their attention, use your conversation, your
emails and your web site to ask them what they want and
need.

Lack of Credibility
You want prospects to see you as the expert; the person
and
the firm that has the products and services they can rely
on. One of the biggest challenges to attracting new
clients
is gaining their trust and being seen as the essential
expert. Use your articles, ezine, and web site to
demonstrate your expertise. Use testimonials from clients
to tell prospects about the results you and your products
have achieved.

Pricing Objections
Whether it is a $25 subscription or a $50,000 consulting
fee, prospects object to price when they don't understand
the value of the purchase. Establish a set of questions
you
can use to help prospects define what they want and what
you are providing. When price is put in context, it
becomes
much less of an obstacle.

Still not converting as many prospects to clients as you'd
like? Use questions to find out more about what they want,
and what their concerns are. Then address each of these
objections up front and remove them as potential sales
killers.

Think of your target market as a reservoir of water
waiting
to be tapped. If you eliminate the barriers between them
and you, you could send a steady stream of new clients and
customers your way. N0w, don't just imagine it, do it.
Start eliminating your prospects' objections and create a
clear path for them to become clients and customers. Help
your prospects get what they want and you'll get what you
want, more clients.
-
2004 © In Mind Communications, LLC. All rights reserved.

About the Author

The author, Charlie Cook, helps service professionals and
small business owners attract more clients and be more
successful. Sign up for the Free Marketing Plan eBook, '7
Steps to get more clients and grow your business'
at http://www.marketingforsuccess.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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