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2 Little-Known Profit Boosters!
Ready, set, go! 1. Increase your profits by 25% or more in 10 minutes or less. How? Simple. On your web site's order forms, make just one teeny, weeny little change... - Find the absolute *best* testimonial for your product or service. - Add this...
Bridging the Online/Offline Gap
For some businesses, it's almost like making a lifestyle change. A company born online glues itself to the Internet with a passionate belief that it's the way of the future. Conversely, many brick and mortar businesses hold on to their ...
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations. But the chances of those stories coming to you on...
The Top 10 Easy Ezine Development and Promotion Tips
The Top 10 Easy Ezine Development and Promotion Tips
Either do it right or don't do it at all Don't create an ezine just because you're reading or seeing that others are creating them. While ezines can be a way to market your business, they are...
You've Got to Have Content!
Ezine publishing is an essential element of your online business. Ezines allow you to keep in touch with your prospective customers and to build a relationship of trust and respect with your readers. Building this relationship is very important to...
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Email Marketing Systems to Help Boost Exposure and Profits... System #1 - 2-Step Process for Your Advertising
Ok, ok we are not talking about dancing the 2-step, however, there is a 2 step process that you can follow with respect to advertising. A process that will help you gain exposure, because that is what advertising is all about, but if you plan it the right way you could find yourself building a list and eventually never having to advertise again!
Think about that for a second...because it is quite powerful and it is also what the "guru's" do. Yes, they started advertising in ezines and/ or newsletters initially, however eventually they used this very same process to set themselves up so that eventually they would never have to advertise again...or at the very least be more selective.
Have I gotten your attention now???? Excellent...
Ok, the idea behind advertising is to gain exposure, however, you need to understand that a one time shot in an ezine, regardless of how big the subscriber base is, isn't going to give you the exposure you need. This is a misconception that many people have about advertising, whether it be on or off line. People will get all excited thinking mannn I just paid for an ad in such and such ezine with a subscriber base of 225,000 or their local city paper with a subscriber base of 150,000 and their sales counter or phone is going to ring off the wall.
I am sorry to break this to you...but it isn't going to happen. Yes, you "may" receive a couple of queries but you aren't going to receive the response you are anticipating. Why? Well, for one thing you have a huge compeition pool. Your ad is jockeying for attention along with the other 15-25 (or so) ads that have been placed in the very same ezine.
The other problem is that people are sending prospects to a sales page where they will be pitched, while yes it is understandable you want to make a sale...you really are
missing the boat. Nine times out of ten when people send a prospect directly to a sales page, there is NO download. A prospect comes...perhaps reads your information and they are gone. You will NEVER get them back again, which means you are continually having to go out and spend money trying to get more prospects to your sales page. Can you afford to keep doing that?? I'm suspecting not.
Instead of sending a prospect to your page, send them to where they can get a report, or ecourse at no cost to them. Use this course/report to educate your prospect and build a relationship with them, gain their trust. Within the confines of your report the information you are providing leads them to your sales page. The operative word here is "lead" not pull them by the scruff of the neck and force them to your sales page.
Having said all that...you write a classified that will send a prospect to your report or ecourse (that's Step 1). From there they download the report and read your information. What is cool for you is that now you have the email address of a prospect. A prospect that you can follow up with on a regular basis and build trust and rapport with (Step 2).
This process is used by all the guru's. They don't lead you to a sales page, they lead you through a simple little process that builds trust and rapport along the way.
The idea is to work smarter...not harder and this one simple process will certainly put you on that right track ;o)
About the Author
Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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