|
|
|
7 Top Marketing Tips To Put You Ahead Of The Game
1. Publish an ezine.
You'll be able to capture more sales, increase your traffic, and cash in by selling ad space to your visitors and subscribers.
Publishing an ezine can also open up more joint venture opportunities for you.
For...
How To Get Local Media To Do Stories About Your Website
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent? I got one of those recently, so I took it to my friend Joe Gross. He appeals property tax assessments...
Market Through Distance Learning Courses
Distance Learning courses are a great way to market your practice and other products you sell. First of all, it gets your name out in a new way. For instance, I'm a personal and professional development coach, and so its natural that I would offer...
Should I Publish My Own Ezine?
Should I Publish My Own Ezine? c 2002 By Ruth Duda
I have many subscribers email me and ask me questions about publishing their own ezine. Many would like to publish an ezine, but just aren't sure they can do it.
These are the top 5 questions...
Tactics for ezine Promotion
hi there Have you ever put together an informative and interesting newsletter. Then your current subscibers tell you that there are pleased to tell you how much their enjoyed it, then ask yourself why you are having so much trouble getting new...
|
|
| |
|
|
|
|
|
|
Email vs. The Web
What Works Best for Selling Online? Email or Web Pages?
Good question right? I always thought so! That is until I went through my little
learning curve. I can save you from the same lessons if you have a few moments...
You see, I do a ton of classified advertising on the net. I utilize ezines, AOL,
newsgroups (carefully thru my sig), and many web sites. I also use targeted direct
email although I'm extremely picky in this area.
So why is it that all everyone talks about is banner ads? Click throughs, CPM, page
impressions, etc.., . How about the folks like me that can't afford to slam down a few
thousand bucks each month to have my banner pop up on Yahoo every time
someone types "Internet Marketing".
Now don't get me wrong here, banners are great and I rely on banners to drive
traffic to my site too. But the fact is, a large part of my marketing campaign revolves
around simple effective classifieds and I am not alone. It's cheap and it works.
That's why I've decided to pass along the results of my "research" as I like to call it.
(Learning curve is a little more honest!)
My question was this: Should I be using my URL, or my email address when
advertising with classifieds and direct email?
Before my web site existed it was pretty much a no brainer. I used my email address
in my classifieds until I smartened up and got some autoresponders. AR's made
much more sense for two simple reasons: They allowed me to do MUCH less work
and my prospects received my sales letters almost instantly, which always results in
more profits.
Then I finally migrated to the World Wide Web and had a URL to use in my
classifieds. I immediately "upgraded" my ads to allow people to find my new web
site. (Maybe I was a little too proud of it!) I figured why bother with autoresponders
any longer when I could show them color, sound, and graphics.
A valuable lesson
learned.
My response dropped and I found out the hard way the there are literally millions of
people who use email but DO NOT surf the web. Many simply do not care to surf
the web and there are a good number of folks who do not have access to it.
My autoresponders immediately went back into my ads and since I was paying for
each word or line, I decided to stick with ONLY the AR's. The extra few bucks to
add my web site address was probably not worth it, I guessed. Wrong again.
Luckily I had my own email newsletter to do a little more experimenting. I changed
my ads so they contained BOTH my autoresponder address AND my URL.
Bingo. The perfect mix. My total inquiries (autoresponder plus page hits) went up by
about 20% and remained there as long as my ad contained both contact methods.
Along with these increased prospects came increased profits. Another valuable
lesson learned.
I know, a lot of you are saying hey, that's not a tough decision. Well to you I say
take a look at the classified ads in almost any ezine on the net. Count the number of
ads that have both an AR and a URL. You'll find that about one out of every three of
them qualify. Point made.
I hope I've managed to shed a little light on YOUR marketing campaign today. If
you're not marketing with both AR's *and* a URL, you're missing out on some
revenue!
Remember, as many have said before me, marketing is now, and always will be, a
numbers game. The more numbers you reach, the more numbers you'll count!
About the Author
Lisa Walstad is the owner of @dPros, Inc. an advertising and marketing firm based
in Minnesota and editor of the @dPros newsletter AdPros-subscribe@egroups.com
. She started @dPros out of her home with her 4 children playing underfoot. "
Where there's a will, there's a way! " Visit her website at
www.thepartieshere.com/adpros for your free advertising campaign today!
|
|
|
|
|
| Ezine Article Submission - Submit Your Best Articles For Massive ... |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
|
| The Ezine Directory |
| The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
| www.ezine-dir.com |
|
| e-zine-list: John Labovitz's e-zine-list |
| I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
| www.meer.net |
|
| BME: Body Modification Ezine - The biggest and best online bod-mod ... |
| Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
| www.bmezine.com |
|
| Ezine Publishers & Email Marketers Promote Their New Email ... |
| Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
| new-list.com |
|
| Ezine - Wikipedia, the free encyclopedia |
| Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
| en.wikipedia.org |
|
| News & Ezine Strategies For Email Newsletter Publishers ... |
| EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
| emailuniverse.com |
|
| Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
| Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
| www.bestezines.com |
|
| Ezine Directory |
| Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
| www.ezinelisting.com |
|
| Browser based email list management, ezine hosting, and campaign ... |
| Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
| www.ezinedirector.com |
|
| Splendid E-zine |
| Splendid: Daily music reviews, articles, interviews and more. |
| www.splendidezine.com |
|
| OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
| Monthly magazine with reviews, articles, and discussion forums. |
| www.os2ezine.com |
|
| E-ZineZ - The Handbook of Ezine Publishing |
| An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
| www.e-zinez.com |
|
| EzineUniversity - Free Online Training for Ezine Publishers |
| EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
| www.ezineuniversity.com |
|
| Ezines |
| E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
| www.web-source.net |
|
| My Favorite Ezines - The Family Friendly Ezine and Email ... |
| The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
| www.myfavoriteezines.com |
|
| Tattoos.Com Ezine Front Page |
| Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
| tattoos.com |
|
| Welcome To Ezine.Com! |
| Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
| www.ezine.com |
|
| Ezine Information |
| What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
| www.dtguide.com |
|
| Asian American Movement Ezine |
| Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
| www.aamovement.net |
|
|