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7 Valuable Ezine Content Tips
1. Provide a list of resources. You could list your 10 favorite business sites along with a brief description of what each site offers. You could do also some research to find sites that would be of value to your readers, and then list each site...
Building Downlines and Keeping Them
Building Downlines and Keeping Them By Anna-Marie Stewart Venton You know the scenario: You join some program, work your butt off to promote it, to get signups, and you feel like you`re hitting a brick wall. After a few months, you give up, and...
How To Create A Brand That Sticks
Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with...
Network Marketing Success- The MLM Success Secrets of Finding Gold in Your Initial Contact List
by Doug Firebaugh
The question all new Network Marketing Distributors ask when they get started is:
“Who Do I Know?”
In this mlm training article, we are going to go over the contact list. This is where you start “Digging for Gold”...
Today, While I Surfed the WebThursday, August 26, 2004
Today, While I Surfed the WebThursday, August 26, 2004 It was another interesting day surfing the web trying to raise my website’s link popularity, increase brand awareness, and advertise to bring in new targeted customers. I keep finding it hard...
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"Ezine Readers Refuse to Buy? 3 Secrets to More Sales"
Increase the sales your company ezine makes with these three tips.
A newsletter can be a fantastic way to lure new customers, but without the right bait, you can send out line after line (or issue after issue) and not get a single bite.
What should you be baiting your newsletter with? Let's take a look:
1. The right list. How are you getting your subscribers? Some people run contests or give away e-books. Both are great, but you need to choose them carefully.
If you sell candles to retailers, you wouldn't hold a monthly drawing for a 12-month supply of candles. Rather, you might offer an e-book on increasing sales 50% with small display changes. The monthly drawing will result in more subscribers, but few of them will be in your target market.
2. The right content. Again, generic is bad. Let's say you sell mechanical steps for short people buying tall vehicles. Your audience will likely be middle class, educated commuters, and you'll probably have more female readers than male. Thus, an article on how investing in your car is a good idea (the Wall Street Journal reports older SUVs are skyrocketing in value) would be more appealing to readers than an article describing the proper way to tie down a load of wood.
Not only will the article on investing in
automobile upgrades appeal more to the audience, it'll also result in more sales because it's more highly targeted.
3. Ask for the sale. We get a lot of newsletters that don't explain what they're selling. If you don't tell your readers that you sell marketing services, how are they going to know they should hire you?
Why not use your top sponsor spot for your own advertisement every so often? Or mention in your editor's letter that you're having a special.
If you use testimonials, why not introduce them with a brief description of the product or service the customer purchased.
Whatever else you do, commit to making it clear in each issue that you are a company that does x. Then allow yourself some open promotion every few issues.
What's the secret to more profits, happier customers, and expert status? A pink and purple polka-dotted ping-pong paddle, of course. Rocky explains: http://www.designdoodles.com/ping-pong.htm
About the Author
At The Write Exposure, Jessica Albon helps companies attract and retain customers with powerful newsletters. At http://www.designdoodles.com they reveal the secrets behind newsletter success.
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