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3 Steps To Quickly Writing Ezine Articles
Come on, admit it: Whether you're a professional writer or not we all draw a blank when we want to write an ezine article. I've found an answer to that dilemma that will get you writing in no time so that you can publish your ezine article and...
Creative Contests, Profitable Promotions
Conducting a contest (and making sure it succeeds!) requires a lot of hard work, plenty of planning, and a significant share of your marketing budget. So why am I recommending that you TRY it? Because when done creatively and none too quietly, it...
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The...
How to Write a Fundraising Letter
This article may be freely published in your ezine, on your website, or in a print newsletter provided that 1.You print the article in its entirety, unchanged, 2.You include a byline and the resource box at the end, 3.You notify the author of intent...
Most Commonly Asked Questions About Ezine Publishing
Most Commonly Asked Questions About Ezine Publishing © 2003 Terri Seymour Getting so many emails as I do about ezine publishing, I thought maybe an article covering the most asked questions would be useful to some of you who are thinking about...
 
Follow Up And Turn Prospects Into Clients

Follow Up And Turn Prospects Into Clients

Copyright (c) 2002 by Angela Booth

How long does it take to get a client? First, the client has to
become aware that we exist, and then that we can solve his
problems with our products or services. That growth of awareness
is a slow process. It takes time.

Let's say you've just sent out a batch of 200 letters,
introducing yourself to businesses in your state.

You wait, happily anticipating at least a few phone calls.

Nothing.

You must follow up on the 200 letters you sent out. They were
simply an introduction.

If someone tells me they sent out 200 letters, I know they should
have managed to collect from two to five new clients from the
exercise. No excuses. Marketing is a numbers game, and worst case
scenario, if you send out 200 letters, and follow up diligently,
you will get at least two new clients.

Where most businesses let themselves down is in the following up
process. They either don't follow up at all, or they follow up in
a hit or miss fashion. They fail to even attempt to build a
relationship with prospective clients. It's amazing that some of
these businesses survive at all.

I'm as guilty of this as everyone else. I get busy too, and let
follow-up activities slip. However, if I send out a new mailing,
I make a real effort to follow the process through, because I
know if I don't, I've just wasted the time and the postage it
took to make that mailing.

=> How to follow up

Here's how to follow up:

1. Have a marketing goal for each month. For example, my
marketing goal this month is to get five new clients, and follow
up with clients I haven't heard from for a year. It's important
to have this kind of over-arching marketing goal each month,
because it helps you to gain perspective. Each mailing, each
phone call and each e-mail message isn't as important as the
overall picture, the amount of persistent marketing you do each
day, week, and month.

2. The process begins. You send out your mailing of 200 letters.

3. A week


later, follow up with phone calls. Making all the
calls, including getting back to the people who didn't answer the
phone because they were in a meeting, on vacation, or whatever
will take you another week.

4. Send out material to those who requested it.

5. A week later, follow up with the people you sent material to.

6. A month after the initial mailing, send another mailing to
everyone from the original 200 who expressed any interest at all,
no matter how slight that interest was.

7. A month after that, send out another mailing, or make phone
calls to ALL the prospects who were interested from the first
mailing. This means that you've contacted the responsives from
the 200 you sent the original mailing to at least THREE times.

8. Six months after the first mailing (it's now three months
since they heard from you) follow up with another mailing.

9. Three months later, follow up again.

How many clients will you get from that original mailing of 200?
My guess, over 12 months, you'll get at least TEN. Twenty would
be excellent. (Remember that from two to five is the very least
you'll get.)

Now, let's imagine that over the next two years, each of those
ten clients spends $500 with you. Conservatively, that's $5000
from one mailing to 200 prospects.

It's also $5000 you won't earn unless you work on building
relationships by following up with your prospects. So when you
send a mailing, remember that you need to follow-up. That's where
the money is.

***Resource box: if using, please include***

When your words sound good, you sound good. Author and copywriter
Angela Booth crafts words for your business --- words to sell,
educate or persuade. Free ezines: http://www.digital-e.biz/

### ___

About the Author

Australian author and journalist Angela Booth is the editor
and publisher of Creative Small Biz, a new free weekly ezine for
writers, designers, photographers, artists and other creatives.
Creative Small Biz helps creatives to transform their talents
into a flourishing business.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to build a forum that doesnt fall apart two months later part 1

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit from 2 tier affiliate programs and build a sub affiliate army in the next 24 hours without spending a penny on advertising

  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to select an affiliate program

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  • how to successfully market with safelists

  • how to successfully promote your business to an international audience

  • how to take advantage of the holiday slow down

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  • how to test your ads in ezines before you spend a dime

  • how to turn an ezine advertising strategy into thousands of dollars overnite

  • how to turn a hamburger into a profitable business

  • how to use articles to boost your online presence

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  • how to use ezines to make sales

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  • how to use the multiplier effect in web marketing

  • how to use viral marketing tools to explode your ezine list

  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

  • how to write an article

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  • how to write best articles

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  • how to write little tiny adwords ads that bring giant sized profits

  • how to write the perfect classified ad and how to use it to make sales

  • how well do you know your prospects take this 10 point quiz to find out

  • how would you reply to that

  • hunting for niches

  • ideas for ezine publishing

  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • im not sexy

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  • increase web site traffic by writing your own ezine article

  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

  • insurance financial services sales tactics

  • internet 101 hitch your wagon to a star for internet success

  • internet advertising options

  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

  • internet marketing idea publish an ezine

  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

  • is internet classified advertising dead

  • is it easy for you

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  • is running a membership site right for you

  • is that my butt

  • is there a spy in your computer

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  • is your ezine a wealth of information or a sales trap

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  • its all in the state of mind

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  • its the marketing that counts

  • its time for show and sell

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

  • i want my ad in now not later

  • i want my own domain

  • i want to be an online marketer

  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

  • just one small slice of media publicity

  • kaizen in online marketing

  • keeping your sub affiliates from quitting

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  • keep winning those customers that youve already won

  • key your internet ads

  • knock knock aka internet marketing application for non internet businesses

  • know these five audiences to write a top selling book

  • know thyself and thy business

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  • list host nightmares

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  • little guys and big guys

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  • little red riding hood went walking in the ezine woods alone

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  • loose as in goose

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • make an impact make a difference

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  • making money online real fast

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  • making money with niche products

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  • mama i aint spending another dime

  • marketing

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • marketing yourself online freelancing 101

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  • merchandising on the web and off

  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • mlm success the true cost of not taking action in your home business

  • mlm success training the success declaration of independence for network marketers

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  • most commonly asked questions about ezine publishing

  • most effective and most inexpensive ad

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  • mr geez is back in business wanna know how

  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

  • my experiences of internet marketing with no knowledge and a very limited budget

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  • networked markets are democratic structured markets are republican

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  • net marketing a passion or an obsession

  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • niche markets and mini sites profits the war has begun

  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • not sure if your online advertisement is working

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online marketing five fun ideas that increase traffic

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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