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Get Free Publicity by "Talking the Talk" of the Newsroom

When you're trying to persuade a reporter to do a story
about you or your business, you're much more likely to
succeed if you know how to "talk the talk"

No reporter will expect you to act like an insider, but
you'll get a lot more respect - and attention - if you
can speak the language of the newsroom.

It’s not like learning Mandarin. In fact, all you need
to do is sprinkle your pitch with a couple of
catchwords and phrases. For instance:

Newshook - Connecting a story to something that’s
already in the news makes it more interesting. For
instance: a hot topic right now is airline security. A
story about a company that’s developing a retinal scan
or a handprint identification device would
automatically appeal to news decision-makers.

Local Angle - Events happening on a national or even
international stage still can have local impact. Most
obvious example: when the U.S recently began bombing
Afghanistan, many local reserve units were called up.
That offered a variety of possibilities, including:

Human Interest Stories - We all saw video of the
destruction at the World Trade Center, the Pentagon,
and Somerset, Pennsylvania. Stories that followed about
the impact on families who lost loved ones in the
attacks were human interest stories.

Such stories appeal to everyone because - among other
reasons - we all ask ourselves, "What if it were me?"

Follow-ups - If you’re disappointed because a reporter
talked to your competitor about something, but not to
you, you can probably get your turn by offering a
follow


up.

Future File - Generic name for any system that collects
news releases, notes, or any information related to
future events.

Evergreen - A story that isn’t necessarily tied to a
newshook. Evergreens are stories the media pull "out of
the can" to use on slow news days when there’s not much
going on and they have a lot of time to fill.

Kicker - This one relates TV only. The "kicker" is a
short, generally amusing story just before the end of a
newscast. It’s supposed to leave you smiling even if
you’ve just watched nearly thirty minutes of mayhem.

If you want to portray yourself as knowledgeable and
savvy, just tell an assignment editor you’ve got
something you think will make a good kicker. They’ll
pay attention, since good local kickers aren’t always
easy to find. Plus, if you’ve got interesting video,
they’ll "tease" the kicker all the way through the
newscast - which means you get even more exposure.

Sprinkling your pitch to the media with these words and
phrases will greatly improve your chances of getting
free publicity.

And that reminds me of one last thing.

Never use the word "publicity" when pitching a
reporter. Always call it "coverage."

When you "talk the talk" of the newsroom, "publicity"
is one word you never want to say.

About the Author

During his 31 year broadcasting career, George's
TV reports have appeared on ABC, NBC, CBS, ESPN.
George offers a free 7-day mini course to anyone who
subscribes to his free weekly ezine,. Register at
http://www.publicitygoldmine.com/ea

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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