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7 Ways To Get More Repeat Traffic To Your Site
1. Make all or part of your site into a valuable directory. Set up different sections of your site for people to submit their ezines, articles, ebooks or affiliate programs to such as marketing, writing, publishing, etc. Your directory will...
Ezine Promotion, The Three Forgotten Tactics
If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked? 1 Teamwork: Hook up with a fellow publisher who does not compete directly with you. I do this to...
One American City Defies THE Rule
SCIENTIFIC ANALYSIS OF THE MARKETPLACE Sociologists have been studying the buying habits of American consumers for more than four decades. During this time period, study after study has shown that American consumers tend to follow certain...
Testing and Tracking to improve your conversions
Creating an effective sales letter page is an essential part of your online success. However, unless you're testing and tracking each critical element in your sales content and your sales process, you may be losing a great deal of time and money. ...
Things Your Mother Never Told You About Ezine Publishing
Things Your Mother Never Told You About Ezine Publishing
Successful Ezine Publishing With Ten Things You Might Be Overlooking.
You might not think of it this way, but ezine publishing is a very highly specialized, and dare I say, complex and...
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Get Free Publicity by "Talking the Talk" of the Newsroom
When you're trying to persuade a reporter to do a story about you or your business, you're much more likely to succeed if you know how to "talk the talk"
No reporter will expect you to act like an insider, but you'll get a lot more respect - and attention - if you can speak the language of the newsroom.
It’s not like learning Mandarin. In fact, all you need to do is sprinkle your pitch with a couple of catchwords and phrases. For instance:
Newshook - Connecting a story to something that’s already in the news makes it more interesting. For instance: a hot topic right now is airline security. A story about a company that’s developing a retinal scan or a handprint identification device would automatically appeal to news decision-makers.
Local Angle - Events happening on a national or even international stage still can have local impact. Most obvious example: when the U.S recently began bombing Afghanistan, many local reserve units were called up. That offered a variety of possibilities, including:
Human Interest Stories - We all saw video of the destruction at the World Trade Center, the Pentagon, and Somerset, Pennsylvania. Stories that followed about the impact on families who lost loved ones in the attacks were human interest stories.
Such stories appeal to everyone because - among other reasons - we all ask ourselves, "What if it were me?"
Follow-ups - If you’re disappointed because a reporter talked to your competitor about something, but not to you, you can probably get your turn by offering a follow
up.
Future File - Generic name for any system that collects news releases, notes, or any information related to future events.
Evergreen - A story that isn’t necessarily tied to a newshook. Evergreens are stories the media pull "out of the can" to use on slow news days when there’s not much going on and they have a lot of time to fill.
Kicker - This one relates TV only. The "kicker" is a short, generally amusing story just before the end of a newscast. It’s supposed to leave you smiling even if you’ve just watched nearly thirty minutes of mayhem.
If you want to portray yourself as knowledgeable and savvy, just tell an assignment editor you’ve got something you think will make a good kicker. They’ll pay attention, since good local kickers aren’t always easy to find. Plus, if you’ve got interesting video, they’ll "tease" the kicker all the way through the newscast - which means you get even more exposure.
Sprinkling your pitch to the media with these words and phrases will greatly improve your chances of getting free publicity.
And that reminds me of one last thing.
Never use the word "publicity" when pitching a reporter. Always call it "coverage."
When you "talk the talk" of the newsroom, "publicity" is one word you never want to say.
About the Author
During his 31 year broadcasting career, George's TV reports have appeared on ABC, NBC, CBS, ESPN. George offers a free 7-day mini course to anyone who subscribes to his free weekly ezine,. Register at http://www.publicitygoldmine.com/ea
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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