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How To Use A Powerful Leadership Tool To Step Up Sales Results
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
*** It's The Marketing That Counts. ***
Message Understood I recently saw an interesting quotation relating to marketing, - “time and again studies have proved that no other activity adds more to the bottom line than marketing”. This makes marketing a pretty important topic. Yet I...
Psychological Tricks in Selling
In this article, I'm revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you don't sell anything? Should you ignore this information? You ARE selling...
Three NEW and UPDATED Ways to Advertise "F*R*E*E" on the Internet
The Internet is evolving so rapidly that what worked yesterday doesn't work any longer and what works today may not work tomorrow. Like you, I am always looking for new and exciting ways to get the word out about my products and services. I'm...
Which of these mistakes are you making with ezine advertising?
Ezine advertising has been glorified by experts the world over as the last refuge for the little guy/gal to make a buck online. Well, I hate to deliver bad news, and please don't shoot the messenger, but there are some draw backs to ezine...
 
Getting The Word Out

You've finally done it! You've read the how-to manuals, taken
your first steps on the way to financial independence and set
yourself up with an Internet business. You have your product,
started an account to accept credit cards, registered your domain
name, and set up your website. So why aren't web surfers flocking
to your site to buy your
product?

As with any business, the key to success is advertising. You may
have the best product anywhere, but if no one knows about it,
you'll never be able to get it off the ground. This is
especially true on the Internet. With a "brick & mortar"
business, you may get by if you have a great location that gets a
lot of foot traffic regardless of how much you advertise. On the internet, however, if you don't advertise you won't get any hits
at all.

The good news is, there are many different ways to get the word
out about your site, some for free. The bad news is not all of
them work. The most popular form of advertising on the Internet
is through the use of banner exchanges. This kind of advertising
may have been effective in the past, but today it is perhaps the
least effective way to advertise.

The biggest downside of banners, aside from the fact that they
have very low click-through rates, is that many of the exchange programs force you to place a reciprocal banner on your site.
This is a bad idea for two reasons. First, it cheapens the look
of your site, and second, you have no control over what your
customer sees. Besides, you should never give your customers
an opportunity to click away from your site before they've made a purchase.

Another popular form of free advertising is placing classified
ads on FFA (Free For All) pages and Safelists. Don't be fooled,
these methods of advertising are little more than ineffective
spam generators. Most people who sign up for these pages don't
even use their regular email addresses. They create dummy
accounts for the sole purpose of receiving the spam that
inevitably floods their email box as a result of signing up


for
these lists. The truth is, almost no one actually reads the
posts to these lists. The time it takes to submit to them could
be spent much more productively.

If you have a little money to spend on advertising, you will get
better results much faster. Just be careful where you spend your advertising dollars. Buying direct hits to your website may
sound like a good option, and it will definitely get you traffic,
but it's not targeted and will result in few, if any, sales.

Some people try using email lists purchased from a list broker.
Unless you're sure the list you're mailing to is 100% opt-in,
don't take the risk. Make no mistake about it, this is spamming
and it can get you into big trouble.

So what does work? Ezines. Ezine advertising is generally
accepted as the best way to advertise on the Internet. Right now
there are thousands of ezines that will accept outside
advertising, many of them for free. While a vast majority of
ezines only have a small subscriber list, if you advertise in
enough of them it is possible to get your ads out to thousands,
if not millions of people.

You can also take out solo ads with some of the larger Ezines.
This has the advantage of direct mail, but without the spamming. Because the subscribers have opted-in to the list, they're much
more receptive to your ad. Remember to keep a log of which ads
you placed in which ezines, so you can track the effectiveness of
your ads.

Getting the word out about your product or website isn't
difficult when you know where to advertise effectively. Find
some ezines related to what you're selling and place some ads.
With the right ad, your website will get all the traffic you
could want.

Copyright (c) 2002 eMoney Enterprises ALL RIGHTS RESERVED

About the Author

Dave Barrett is editor of the Internet marketing
ezine eMoney Monthly. Subscribe now for free access
to all the great resources that eMoney Monthly has
to offer! mailto:subscribe@emoneymonthly.com
Visit our website at http://eMoneyMonthly.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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