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7 Great Ways to Lose Your Shirt Using Google Adwords!
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REQUIREMENTS FOR REPRINT: You have permission to publish this article free of charge in your ezine, newsletter, ebook, print publication or on your Website ONLY if it remains unchanged and you include the copyright, author information, and an...
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Getting The Word Out
You've finally done it! You've read the how-to manuals, taken your first steps on the way to financial independence and set yourself up with an Internet business. You have your product, started an account to accept credit cards, registered your domain name, and set up your website. So why aren't web surfers flocking to your site to buy your product?
As with any business, the key to success is advertising. You may have the best product anywhere, but if no one knows about it, you'll never be able to get it off the ground. This is especially true on the Internet. With a "brick & mortar" business, you may get by if you have a great location that gets a lot of foot traffic regardless of how much you advertise. On the internet, however, if you don't advertise you won't get any hits at all.
The good news is, there are many different ways to get the word out about your site, some for free. The bad news is not all of them work. The most popular form of advertising on the Internet is through the use of banner exchanges. This kind of advertising may have been effective in the past, but today it is perhaps the least effective way to advertise.
The biggest downside of banners, aside from the fact that they have very low click-through rates, is that many of the exchange programs force you to place a reciprocal banner on your site. This is a bad idea for two reasons. First, it cheapens the look of your site, and second, you have no control over what your customer sees. Besides, you should never give your customers an opportunity to click away from your site before they've made a purchase.
Another popular form of free advertising is placing classified ads on FFA (Free For All) pages and Safelists. Don't be fooled, these methods of advertising are little more than ineffective spam generators. Most people who sign up for these pages don't even use their regular email addresses. They create dummy accounts for the sole purpose of receiving the spam that inevitably floods their email box as a result of signing up
for these lists. The truth is, almost no one actually reads the posts to these lists. The time it takes to submit to them could be spent much more productively.
If you have a little money to spend on advertising, you will get better results much faster. Just be careful where you spend your advertising dollars. Buying direct hits to your website may sound like a good option, and it will definitely get you traffic, but it's not targeted and will result in few, if any, sales.
Some people try using email lists purchased from a list broker. Unless you're sure the list you're mailing to is 100% opt-in, don't take the risk. Make no mistake about it, this is spamming and it can get you into big trouble.
So what does work? Ezines. Ezine advertising is generally accepted as the best way to advertise on the Internet. Right now there are thousands of ezines that will accept outside advertising, many of them for free. While a vast majority of ezines only have a small subscriber list, if you advertise in enough of them it is possible to get your ads out to thousands, if not millions of people.
You can also take out solo ads with some of the larger Ezines. This has the advantage of direct mail, but without the spamming. Because the subscribers have opted-in to the list, they're much more receptive to your ad. Remember to keep a log of which ads you placed in which ezines, so you can track the effectiveness of your ads.
Getting the word out about your product or website isn't difficult when you know where to advertise effectively. Find some ezines related to what you're selling and place some ads. With the right ad, your website will get all the traffic you could want.
Copyright (c) 2002 eMoney Enterprises ALL RIGHTS RESERVED
About the Author
Dave Barrett is editor of the Internet marketing ezine eMoney Monthly. Subscribe now for free access to all the great resources that eMoney Monthly has to offer! mailto:subscribe@emoneymonthly.com Visit our website at http://eMoneyMonthly.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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