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How to Increase Your Sales by as Much as 300 Percent
Are you struggling to get traffic to your new website. If you are like I was when I first started you are so overwhelmed by the sheer magnitude of it all that you just don't know where to start. May I offer you a surefire suggestion in getting the...
How To Properly Use Ezine Advertising - Part One
Just for the sake of avoiding an argument, let's just say that ezine advertising is the best form of advertising on the Internet. Now, let's move on to learning how to more properly make use of the advertising available in ezines. Essentially, and...
Three levels of Commitment for Allowing Your Business to Fund Itself
Although many Internet marketers spend thousands of dollars on Internet marketing resources before turning a profit, it is certainly not the only way to succeed, and in many cases, not the best way. Here are five levels of investment that will...
Tips on Avoiding Scams
One thing I think we ALL agree on: There are way too many scams out there. Both online and off. Things like:
Email from a "millionaire who needs help transferring large sums of money" This is one of the most popular scams online today.
How...
Who Is Your Market and Where Are They?
An important part of planning your business is to know who will use your products/services. The vast majority of small businesses will rely on their communities for sales. It is in your best interests to get to know everything you can about your...
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GLADE FOR YOUR ADS
You wake up one morning and your spouse says, "Good morning, Dear. The sun is out. I hope you have a nice day. Call me." Then your spouse leaves for the day. Your heart is warm and fuzzy because you were wished a nice day, and you smile because you received an invitation to call.
The next day your spouse says, "Good morning, Dear. The sun is out. I hope you have a nice day. Call me." You think it's odd that the same words are repeated, but you shrug it off and go about your business, still feeling a little warm and fuzzy at the sentiment.
By day 30 of hearing, "Good morning, Dear . . ." you'd be very annoyed that those are the only words your spouse could say. You would want to hear something different. You'd want a conversation with a real person.
By day 45, you'd be tuning your spouse out altogether. You wouldn't hear a word that was being said because you've got it memorized.
How long do you think your relationship would last?
I subscribe to a number of ezines. When they arrive, I scan them for important messages from the editors. Then I print them off because I can't read well on the screen. This lets me read them later, as I can, when I am not near my computer.
OK. I'll admit it - I'm about 6 weeks behind in my ezine reading. But I'm still reading each and every one. I was trying to catch up a little on my ezine reading this past weekend when I noticed something interesting.
I'm pretty familiar with the ads of my loyal subscribers because I process them all as I put my ezine issues together. When I was reading through my backlog of ezines, I recognized a number of ads because these ads are the same ones my subscribers are still using - 6 weeks later!
Just like you wouldn't like to hear the same words from your spouse over
and over, neither do your customers or potential customers want to see your same ad over and over. When they do, after awhile, they tune it out altogether because they've read it so many times.
If you are using the exact same ad you were using weeks or months ago, then I strongly suggest you consider using a freshener on your ads.
1) Take a look at your product or service with fresh eyes. Make believe you've never seen it before. What stands out to you about the product or service?
2) Spend some time listing every word and phrase that pops into your mind to describe the features and benefits of your product or service. At this point, nothing is too silly or outlandish. Your personality is going to shine through. Don't be scared. That's OK.
3) After you've developed your list, begin narrowing it down to those words and phrases that are feasible to use in your ad copy.
4) Use this second list to find your Unique Selling Position (USP). Identify those words and phrases that will give a unique twist to your ad copy.
5) Using these identified words and phrases, update your website, your sales letters, and your ad copy. You may have a long enough list from Step 4 to freshen your ad copy several times before using up all the words and phrases.
6) When you've depleted all the words and phrases on your list, go back to Step 1 and start over.
Follow these steps, and it will be like using the air freshener Glade on your ads. This will keep your ads fresh, interesting, and clickable. After all, isn't that the point?
About the Author
Sharon Dalton Williams is a Christian freelance writer whose goal is to change the world one word at a time. Subscribe to her weekly column, *From Sharon’s Pen,* at http://www.sharondaltonwilliams.com.
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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