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Avoid These Common Mistakes With Your Links...
Links are the main pillar of your website. To navigate from one page to another page in your website or to another website, you need to keep the links.You can also create page jumps in the same page or different pages of your website. If...
Explode Your Sales With Free & Exclusive Content
Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and ...
How to Find Info Resell Right Heaven!
Publishing Guidelines: You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. Please send inquiries to...
Interviews With Successful Ezine Publishers - Pamela Geiss
Pamela Geiss is the publisher of LotsaPerks Newsletter which offers tips and articles on the best ways to advertise online. Pamela publishes twice a week with an occasional Sunday tutorial that teaches her subscribers something they have asked to...
The Easiest Way to Build Credibility and Increase Long-Term Sales
If you're looking for low-cost ways to promote your business (and aren't we all?), I do hope you've considered publishing an e-mail newsletter, or "e-zine." I began my "AKB MarCom Tips" e-zine three years ago, when I'd just started my copywriting...
 
HAS YOUR EZINE PASSED ITS SELL-BY DATE?

DON'T SELL OUT! So many ezines are basically just one
big "buy me" ad - content and care over presentation a
mere afterthought. You probably know the type I mean.
And, if you've any sense, you'll stick these "sales
brochures" right where they belong - in the recycle
bin.

BE A SELL-OUT! If you hope to make any money out of
your publication, or if you're looking to increase its
profitability, you'll need to follow the best B's in
selling:

1) BONDING. Who are your subscribers? Who is your ezine
aimed at? If your ezine's a teen-zine, you will need to
know the latest *in* words and expressions. If your
ezine is for newbies, you'll need to offer simple and
clear explanations. And, if you're aiming at the
business market, your ezine should have a pristine
presentation while the content will need to be both
professional and to the point. You have to *know* your
potential customer - before you try and sell.

2) BASICS. Keep your ezine simple. Stick to plain text.
Yes, you can create an ezine with a variety of fonts,
graphics, and formatting options, but why bother when
roughly 50% of all email users only have access to
plain text compatible email clients? And instead of
your nicely centred and bright red heading is an
unintelligible line of code - hardly what you'd
planned!

I use TextPad to write my ezine. It's a great little
piece of shareware software. You can download it here:
http://www.textpad.com/ . You need to configure the
word-wrap between 55-65 characters per line to ensure
that all email clients can read your text perfectly -
just the way you intended!

By keeping your ezine neat and simple, you'll ensure
that your subscribers focus more on the content - and
on what you have to offer.

3) BENEFITS. When your subscribers read your ezine,
they are constantly thinking "What's in it for me?" I
know because I think exactly the same thing. You must
ensure that your ezine answers this question from start
to finish.

Don't be self-centred, be customer-centred. If you
constantly drone on about yourself, chances are that
you'll bore half of your subscribers and have the other
half clicking on the unsubscribe link. You


need to
focus on exactly what your subscribers want.

Deliver benefits in your ezine, one after the other.
Your subscribers aren't interested, for example, in an
ezine that contains 1 article formatted to 55
characters per line - these are features. But they are
interested in an article that will show them exactly
how to gain 149 new subscribers per day, especially
when the formatted text makes it easy to read - these
are benefits.

Pack your ezine with benefits, and your subscribers
will stick around long enough to read your sales
message.

4) BULLETS. Bullets are a great way of breaking down
large chunks of text. Most of your readers will scan
through your ezine looking for points of interest.
Large "text-dumps" make your ezine an unpleasant and
tiresome read; bulleted lists get information across
quickly and effortlessly.

5) BUILD. In order to sell, you must build a foundation
to sell upon. Build a good relationship with your
subscribers. Invite them to ask you questions and to
give you feedback. Answer promptly and efficiently when
they contact you. Don't ignore their message. Many
Internet Marketers have lost their credibility simply
from failing to reply to my feedback - they've also
lost out on sales from me and on recommendations to my
own subscribers. It only takes a few moments of your
time to thank your subscribers - a few moments that can
literally be worth their weight in gold.

GIVE AND YOU SHALL RECEIVE. Your focus needs to be on
helping your subscribers rather than selling to your
subscribers. By concentrating purely on the needs and
wants of your subscribers, you have created an ezine
that can't fail to make sales. If you want to get, you
have to give. Check your ezine today - and make sure
that it hasn't passed its sell-by date.

About the Author

Marie Williams | marie@writead.com
DISCOVER how you can publish your own successful ezine.
We provide everything you need to build a newsletter:
FREE ezine templates, FREE training, FREE tips, and
ezine makeovers. PLUS, all NEW subscribers receive 5
FREE gifts. Get Absolute Ezines -- get all the ANSWERS!
*** Subscribe TODAY: mailto:absolute@writead.com ***

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • how to use your google api key as your secret weapon part two

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • my cybernet life story the life and trials of an internet junkie

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  • payment processing basics

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