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How-To 'Bond Like Super-Glue' With Your Subscribers!

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How-To 'Bond Like Super-Glue' With Your Subscribers!

By Michael Green

============================================================


Every successful Ezine editor knows one thing that all
failing editors have yet to learn...

"If you’re going to make 'real' money from your Ezine
newsletter, by earning cash every time you hit the 'Send'
key to dispatch your latest edition; then first you need to
gain the undying trust and devotion of your list of
subscribers in fact, you've got to 'Bond like Super-Glue'
to each and every one of your readers!"

SOLD OUT!

But where does the average Ezine owner get their hands on
that kind of 'Subscriber Bonding-Substance?'

The answer is that an Ezine editor has to make their own
glue and it takes a little time, perseverance and effort!

You see people buy products once trust has been developed
(not before) and too many list owners make the basic mistake
of trying to put the kart before the horse. They attempt to
'hard-sell' products that they are affiliated to, right from
issue number #1 of their Ezine. But unfortunately - they
fail to realize that trust has yet to be built-up between
the newsletter and its readers. And that is fatal!

GETTING IN CLOSER

Nobody wants to be hard-sold to by a virtual or complete
stranger, and that's in the real offline world. You can
multiply that old maxim by a hundred in the scam-rich
online environment.

Now Ezine list owners who forget that they promised their
readership quality, useful and informative information -
when they first signed up - are then the exact same people
who are most surprised when they discover that they’re not
making a decent return from their online efforts.

SHOCKED BY HIS OWN FAILURE

Recently an Ezine owner contacted me anxious to discover why
his own Ezine (with a 5,000 subscriber base) was failing to
make profits.

I asked to see a copy and when I did, the answer was
shockingly obvious...

1. There was no original content of benefit to the reader.
2. EVERY link was an affiliate program he was signed up to.
3. The editor made no attempt to befriend the reader.
4. No sense of which angle the Ezine was coming from.
5. There was nothing to indicate who it was aimed at either.

The answer to why this list owner was disappointed by his
Ezine income was very clear...

He had failed to 'bond'


with his readership. In fact, he had
forgotten to apply any glue at all!

So how do you insert glue between you and your subscribers?

It's easy -- follow these 4 SUPER-GLUE STEPS:

1. GIVE THEM QUALITY CONTENT
You have to make certain that there are benefits to the
reader in subscribing and this means bringing them fresh
interesting articles and perspectives on the subject that
your Ezine tackles.

2. BE CLEAR WHERE YOU ARE COMING FROM
If you told new subscribers your Ezine was about how to
"better work from home", then at least roughly stick to your
subject matter. If you don't your Ezine will become
completely defocused, confusing your reader.

3. BE CERTAIN YOUR READER KNOWS ABOUT YOU
Your task is to build trust. The only way we come to trust
each other is to get to know one another first. So you've
got to be bringing your reader up to speed about yourself
as editor. Your likes, dislikes and views are all important.
Don’t hide them.

4. PROMISE AN ONGOING RELATIONSHIP
The glue dries stronger, if your readers believe that you
will still be around next week, month or year. You can't
develop a powerful relationship with your reader if they
believe that you are a fly-by-night newsletter editor.

Do all this and guess what?

The next time you happen to mention the latest, greatest,
hottest new product on the block and then proceed to give it
your personal seal of approval, your readers will follow you
to purchase that item - as if they were actually stuck to
you.

That will be because you’ve taken the time to 'Bond like
Super-Glue' With Your Subscribers before trying to sell them
anything that moves.

Good luck with your Ezine,

Michael Green
Ezine Guru.


© How To Corporation. All rights reserved.

------------------------------------------------------------
The author, Michael Green, is an accomplished Ezine editor
and well-known newsletter guru. He has recently launched an
Easy Ezine Toolkit which can provide you with a whole host
of invaluable 'insider' secrets on generating income and
profits from your own Ezine. Well worth getting your hands on.
Pick up your copy today at http://www.EasyEzineToolkit.com
------------------------------------------------------------


About the Author

Michael Green, is an accomplished Ezine guru. He recently launched an Ezine Toolkit which provides you with invaluable 'insider' secrets on generating income and profits from your own Ezine. Pick up your copy today at http://www.EasyEzineToolkit.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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