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How to Get That All-Important Email Address

Hey, I just noticed something. I've been sitting here filling out a bajillion forms, submitting my dang article about alexa's changed-up toolbar til I'm blue in the face (vent much? yes.), and I realized what makes me give out my real email address.

See, I've got like seven. I have one free email account I NEVER open- I log into it every couple of months and empty everything in there without even checking what I was sent- anything that has spam potential goes to that address. I've got one I clear out once a month- I check some of the titles that look interesting, but they're mostly either junk, status reports or emails I need to look at once then throw out.

There's another I clear out once a week, there's semi-important stuff in there- information I can't keep track of, back ups of emails or attachments. Then there's the one I use ONLY for signing up for things. If I subscribed to your newsletter, that's probably where it'll end up. But after a while, if I really like your ezine and you don't spam me, I'll also subscribe at one of my real email addresses.

One of my real email addresses is a personal one, that's the one for family and friends to send me personal stuff, where I get all my jokes and horoscopes and what not.

The other real email address is my business one. It is a fortress against spam because almost no one knows I have it. If I treasure your newsletter above all others, if at some point we have slept in the same bed, if at some point I paid more than $100 for something or have some sensitive financial information coming back and forth from you, that's the email address I'll give you. I stay on a computer about ten hours a day. During those ten hours I leave this account open in my email client. If you're a client of mine, this is the email address you have to get directly in touch with me at any hour. And when I'm away from my computer, it's synched to my phone so I can check messages as they come in.

And I realized today, that I let a few more people into one of those top three email boxes today- guess why? We'll get back to that in a minute.

Now, I'm sure all your clients aren't as crazy as I am with the spam-proof fortresses and the highly organized email system. But any savvy consumer on the Net learns eventually to have more than one email address, usually only two.


There's the ISP email address, the one they use for primary communication with family and friends, and for information that is near and dear to their hearts. This is where you want to be. I don't even have Spam Assassin turned on for my private email. Why should I? No one who would spams me knows it exists.

So again, why do you think I would let anyone get my primary email address, since I guard it so closely?

They made me believe I could trust them with my information. How?

Privacy Policy. They promised me no spam. Ever. No sharing. Ever. Never Ever EVER.

Value. Something they were going to send me was as precious to my business as air is to me.

Reciprocation. If I gave them my email address, they gave me something of theirs that I wanted. Not some free ebook that everyone has or a 10% discount- something really special. Like 150 free ebooks, most of which everyone does not have, or something free that would help my business.

Trust. In the past I wasn't sure what they would do with my email address and something they did or said, or just my experiences with them earned them my trust.

Disclosure. They told me what they were going to use it for, when, how often, why and who would have access to it. Then they stuck to what they said.

Personal relationship. The person who contacted me at that email address didn't send me some generic blahblah form email, they reached out to me person to person and asked my opinion, offered their help, or wanted my advice. They gave me THEIR real email address and what else could I do but reciprocate?

Now, you and I both know that you have no intention of spamming anyone- if not on a question of ethics alone, you're just not stupid - it would to ruin your online reputation! Fast.

I'm just saying... maybe making it clear to your visitors that you are employing some of the techniques above. Perhaps making your customers feel how I felt will get them to give you their real information and their Primary Email address. And a repeat purchase.

About the Author

My friends bet me $1000 that I couldn't get spidered by Google and in Alexa's top 100K in 90 days.
I won the bet in 34 days flat. And guess where I'm going to share how I did it?
http://www.freetrafficdirectory.com | subscribe: ftdsecrets-subscribe@topica.com

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid: Daily music reviews, articles, interviews and more.
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Monthly magazine with reviews, articles, and discussion forums.
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An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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