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How to make more sales before Christmas

Wow, life just keeps getting busier and busier at this time of year, have you noticed? Kids are back in school, the lazy days of the summer holidays are over and everybody`s starting to think about Christmas. The shops are full of Christmas stuff, ads on tv are showing pressies for the kids, even the World Wide Web is overflowing with Christmas.

Do you realise there`s only about 14 weeks between mid-September and mid-December? When you think of it that way, it`s understandable that everybody`s really starting to promote their stuff hard. Especially on the web, because things tend to happen so fast online compared to in real life.

If you don`t get going there in time, you risk missing out. So whatever it is you`re marketing: Go for gold, pull out all the stops, get the best copy you possibly can, and promote, promote, promote!

We all want to make sales at this time of year, so that we`ve got money in our own pockets for Christmas. So how do you go about getting as many sales as possible?

First of all, take a good, long hard look at yourself. What IS it that makes you want to buy something? What makes you say "I`ve just got to have that!" Why do you want it? Is it the price? Is it because it`s simple and easy to use? Does it solve a problem for you? Maybe it`s just because it`s outright fun?

Guess what you`ve just done? You`ve looked at yourself as your own prospective customer! You KNOW what draws you, and you KNOW you can`t possibly be the only person on earth that get`s drawn by those things, so you now KNOW what buyers want.

There are a few proven methods to getting your customers to buy more from you once they`ve made that first purchase, such as offering a freebie with it. Giving them that little bit more than what they bought can really work wonders. Of course, something worthwhile, and preferrably related to what they ordered from you usually works best.

After-sales follow-up is also extremely important. Write them an email asking if they`re happy with their purchase, or ask if there`s anything they need explaining about the product etc. Make sure you`re available to answer any questions they might have about the products they`ve bought.

If you sell actual hands-on products that you have to send through the post, then drop a business card with all your contact info into the parcel. Or add a little extra something to the package, trust me, they`ll


remember you. How do I know this?

At times, I buy small wholesale lots on Ebay. One of my favourite items to buy happens to be belly bars (they`re actually good sellers for me). So anyway, I`ve been happy with most of my purchases, but this one time I`d bought some belly bars and waited for them to come to my door. Impatiently, as always..

When they arrived, I opened up the package, and inside was a small polythene bag, with 3 small candies in it and a "Thanks for your purchase" note. Just a tiny gesture, but guess what? It made me remember the seller, and I`ve bought from her time and time again.

I read somewhere that if you under-promise, and over-deliver, then you`re onto a winner. I think whoever wrote that may just have been knowing what they were talking about.

So get going. Christmas is close, and time is running out. If you`re useless at ad copy, then PAY someone to write your ads for you. It IS worth it, and there are a lot of extremely reasonably priced copywriters out there. My personal favourite is http://www.strategyadservice.com

Give your website a holiday feel, full of red and green, just don`t overdo it. Make people feel comfortable, give them a reason to trust you, and you WILL make those Christmas sales!

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About the Author

Anna-Marie Stewart has been involved with internet marketing since 1999. She has always tried to help people "make a go of it" online, by sharing her own experiences with as many people as possible. She now publishes "Not Just Another Ezine" a FREE weekly newsletter at http://annamarketing.com - dedicated to helping newbie and semi-pro internet marketers avoid the pitfalls BEFORE getting burnt.

 

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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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