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Arrogant Overture Placing Greed Ahead Of Their Customers Needs
According to the dictionary, the definition of the word "overture" is as follows: "An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer." Hmmmmmmmm...very...
Don't Just Advertise, Track Your Advertising!
Advertising is not an exact science, so you need to give yourself every advantage, when it comes to determining where to spend your budget! When you place your Contact or Autoresponder info at the end of the ad, do it so it's a simple clickable...
E-Newsletter Readers Not Converting? 5 Simple Steps to Increase Sales
Email newsletters excel at gaining repeat and new business at a lower cost than other forms of marketing and advertising. So how does a company use its e-newsletter to increase quality leads for sales teams and give a boost to viral, word of mouth,...
Interviews With Successful Ezine Publishers - Eva Browne- Paterson
Evie Browne-Paterson is publisher of EvieB's New-Z, an ezine aimed at people with a business who want to promote it for free or at little cost. Subscribers are provided with Free marketing software, marketing ebooks, marketing articles, techie...
One-Two-Three Punch Marketing
Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it’s a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like....
 
How To Make Your Fortune With Classified Advertising

1) What's the most profitable way to use classifieds?

Classifieds are best used to build your mailing list of qualified
prospects. Use classifieds to offer a free catalogue, booklet or
report relative to your product line.

2) What can you sell "directly" from classifieds?

Generally, anything and everything, so long as it doesn't cost
more than about œ12.00, which is about the most people will pay in
response to an offer in the classifieds. These types of ads are
great for pulling inquiries such as: Write for further
information; send œ3, get two for the price of one; Dealers
wanted, send for product info and a real money maker's title.

3) What are the best months of the year to advertise?

All twelve months of the year!

Responses to your ads during some months will be slower in
accumulating, but by keying your ads according to the month they
appear, and a careful tabulation of your returns from each keyed
ad, you'll see that steady year round advertising will continue to
pull orders for you, regardless of the month it's published.

I've personally received inquiries and orders from ads placed as
long as 2 years previous to the date of the response!

4) Are mail order publications good advertising buys?

The least effective are the ad sheets.

Most of the ads in these publications are "exchange ads", meaning
that the publisher of ad sheet "A" runs the ads of publisher "B"
without charge, because publisher "B" is running the ads of
publisher "A" without charge.

The "claimed" circulation figures of these publications are almost
always based on "wishes, hopes and wants" while the "true"
circulation goes out to similar, small, part time mail order
dealers.

Very poor medium for investing advertising money because everyone
receiving a copy of a seller, and nobody is buying.

When an ad sheet is received by someone not involved in mail
order, its usually given a cursory glance and then discarded as
"junk mail".

Tabloid newspapers are slightly better than the ad sheets, but not
by much!

The important difference with the tabloids is in the "helpful
information" articles they try to carry for the mail order
beginner.

A "fair media" for recruiting dealers or independent sales reps
for mail order products, and for renting mailing lists, but still
circulated amongst "sellers" with very few buyers.

Besides that, the life of a mail order tab sheet is about the same
as that of your daily


newspaper.

With mail order magazines, it depends on the quality of the
publication and its business concepts.

Some mail order magazines are nothing more than expanded ad
sheets, while others strive to help the opportunity seekers with
on-going advice and tips he can use in the development and growth
of his own wealth-building projects.

5) How can I decide where to advertise my product?

First of all, you have to determine who your prospective buyers
are.

Then you do a little bit of market research.

Talk to your friends, neighbours, and people at random who might
fit this profile. Ask them if they would be interested in a
product such as yours, and then ask them which publications they
read.

Next, go to your public library for a listing of the publications
of this type from the Standard Rate and Data Service catalogues.

Make a list of the addresses, circulation figures, reader
demographs and advertising rates.

To determine the true costs of your advertising and decide which
is the better buy, divide the total audited circulation figure for
a one inch ad: œ10 per inch with a publication showing 10,000
circulation would be 10,000 into œ10 or 10p per thousand.

Write and ask for sample copies of the magazines you've
tentatively chosen to place your advertising in.

Look over their advertising - be sure that they don't or won't put
your ad in the "gutter" which is the inside column next to the
binding.

How many other mail order type ads are they carrying - you want to
go with a publication that's busy, not one that has only a few
ads.

The more ads in the publication, the better the response the
advertisers are getting, or else they wouldn't be investing their
money in that publication.

To "properly" test your ad, you should let it run through at least
three consecutive issues of any publication.

If your responses are small, try a different publication. Then,
if your responses are still small, look at your ad and think about
re-writing it for greater appeal, and pulling power.

In a great many instances, it'd the ad and not the publication's
pulling power that's at fault!

Good luck

Jonathan Street

About the Author

Jonathan Street is the author of two of the webs most exciting money making products. "How To Make £5000 - £15,000 A Month From Home" and the weekly money making eZine "21st Century Entrepreneur". Get them both for free at www.millionaire-enterprises.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

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  • how to use your google api key as your secret weapon part two

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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