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Books, Trend-spotting & the Gubernatorial Race
Ok I admit it. I'm a Californian. We live in shorts, we dine at juice bars and our politics are nothing short of, well, a Hollywood movie. If you've been shaking your head wondering how someone with a narrow political background could be elected to...
Do I Have To Be A Good Writer to Market My Own Business?
Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget? Marketing is a form of...
Don’t fall into the same trap as most affiliate marketers.
One of the biggest mistakes affiliate marketers make is that they only concentrate on building a short-term business where they just make small sales, one sale at a time. If they stop running their ads their business would cease to exist! The...
Eight Tips for Ezine Writers
Have you ever wondered why Ezine Articles have become one of the most effective marketing techniques on the Web? The reason is quite simple. People very rarely go online looking for something to buy. They go online looking for information - free...
Introduction to Autoresponders
If you've reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you're ready to learn about autoresponders. The bad news is that people expect prompt replies to...
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How To Properly Use Ezine Advertising - Part Two
SELECTING TARGETED EZINES
In part one of this series, we discussed the two options available for
advertising in ezines. The first of those involved buying ads in bulk
with the goal of getting exposure to as many subscribers as possible
without regard to targeting the advertising.
The second option, which will be discussed here, involves a little more
work, but should bring back better results per subscriber view. This
option requires targeting your advertising in ezines that are more
specifically related to the product or business you are promoting.
The first step in targeting ezine advertising involves selecting the right
ezines.
Ezine directories are excellent places to start. A good ezine directory
will allow you to look through ezines by entering key words into a
search. By entering words that relate to your product or opportunity,
you then will be led to ezines that cover similar subjects. Since not all
ezines are listed in ezine directories, however, it's a good idea to
conduct a web site search as well and then look into the ezines
associated with web sites that are related to your product or business.
>From there, look closer into the ezines your search uncovers by
looking at a sample issue, if the ezine directory provides one, or by
visiting the web site of the ezine, or simply by subscribing.
Definitely subscribe to those ezines you think will be best suited for
your ad. Get to know the kind of content the ezines
usually run. The
fastest way to accomplish this is by searching through archived issues
if the ezine in question provides this. If not, subscribe and read a few
issues to learn more about the usual topics the ezine covers.
After you get to know some good ezines, see if they have a
recommended reading section that will lead you to other good ezines.
Many ezines put a recommended reading or equivalent section right in
the ezine. However, be sure and judge them for yourself. Don't just
follow the recommendations blindly.
At this point, you will be able to make a short list of ezines to further
examine. That's right, you still have some more examining to do
before you will be ready to purchase advertising.
One thing to realize, however, is that subscriber count is not
necessarily that important. Sure, it's great to find a large ezine that
fits your ad perfectly and doesn't cost too much to advertise in, but
quite often small ezines will represent just as good of a value.
The next article in this series will go further into analyzing an ezines
subscriber base, the type of ezine it is, and the actual cost of buying an
ad.
About the Author
Joe Bingham, Editor of the NetPlay Newsletters
Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at:
http://www.netplaynewsletters.com
Need To Publish Your Own Ezine?
I'll Write It For You and Show You How to Make It Successful!
http://www.netplaynewsletters.com/publisher.html
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| Ezine Article Submission - Submit Your Best Articles For Massive ... |
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| ezinearticles.com |
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| The Ezine Directory |
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| www.ezine-dir.com |
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| e-zine-list: John Labovitz's e-zine-list |
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| www.meer.net |
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| BME: Body Modification Ezine - The biggest and best online bod-mod ... |
| Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
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| new-list.com |
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| Ezine - Wikipedia, the free encyclopedia |
| Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
| en.wikipedia.org |
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| emailuniverse.com |
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| www.bestezines.com |
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| Ezine Directory |
| Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
| www.ezinelisting.com |
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| Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
| www.ezinedirector.com |
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| Splendid E-zine |
| Splendid: Daily music reviews, articles, interviews and more. |
| www.splendidezine.com |
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| OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
| Monthly magazine with reviews, articles, and discussion forums. |
| www.os2ezine.com |
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| E-ZineZ - The Handbook of Ezine Publishing |
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| www.e-zinez.com |
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| EzineUniversity - Free Online Training for Ezine Publishers |
| EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
| www.ezineuniversity.com |
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| Ezines |
| E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
| www.web-source.net |
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| My Favorite Ezines - The Family Friendly Ezine and Email ... |
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| www.myfavoriteezines.com |
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| Tattoos.Com Ezine Front Page |
| Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
| tattoos.com |
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| Welcome To Ezine.Com! |
| Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
| www.ezine.com |
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| Ezine Information |
| What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
| www.dtguide.com |
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| Asian American Movement Ezine |
| Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
| www.aamovement.net |
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