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40 Easy Ways to Promote Your Website Online and Off
1) Make sure if you have an on-hold messaging system or an answering machine that it includes your URL and email address. 2) If your company has voice mail have your employees' list your URL in their individual messages. 3) UPS advertises on their...
Are You Content With Your Newsletter Open Rate? Step it Up with 5 No-Fail Ezine Creation Tips
Five hundred subscribers sounds pretty good for a newbie marketer, right? Oh, but what if only 200 are actually opening your mail? You've got to come up with solutions that really work, or the painstaking work you do on your newsletter is...
Extend Your Book’s Life With a Sales Letter
Extend Your Book’s Life With a Sales Letter Judy Cullins ©2004 All Rights Reserved. Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter...
Making Your Free Ads Work For You!
Advertising needn't be expensive, and for those in the know; advertising can also be free. But occasionally your 'free' ads can get lost in the e-zine jungle. And, unfortunately, many people misuse their free ads. By 'misuse' I mean; do not word...
The Value of Building a Community on the Internet
The Value of Building a Community on the Internet by Lois M. Jeary, January 2004 We see thousands of people adopting the internet and its offerings every day. Some will just want to browse from site to site to see what's there. Many have started...
 
How To Properly Use Ezine Advertising - Part Two

SELECTING TARGETED EZINES

In part one of this series, we discussed the two options available for
advertising in ezines. The first of those involved buying ads in bulk
with the goal of getting exposure to as many subscribers as possible
without regard to targeting the advertising.

The second option, which will be discussed here, involves a little more
work, but should bring back better results per subscriber view. This
option requires targeting your advertising in ezines that are more
specifically related to the product or business you are promoting.

The first step in targeting ezine advertising involves selecting the right
ezines.

Ezine directories are excellent places to start. A good ezine directory
will allow you to look through ezines by entering key words into a
search. By entering words that relate to your product or opportunity,
you then will be led to ezines that cover similar subjects. Since not all
ezines are listed in ezine directories, however, it's a good idea to
conduct a web site search as well and then look into the ezines
associated with web sites that are related to your product or business.

>From there, look closer into the ezines your search uncovers by
looking at a sample issue, if the ezine directory provides one, or by
visiting the web site of the ezine, or simply by subscribing.

Definitely subscribe to those ezines you think will be best suited for
your ad. Get to know the kind of content the ezines


usually run. The
fastest way to accomplish this is by searching through archived issues
if the ezine in question provides this. If not, subscribe and read a few
issues to learn more about the usual topics the ezine covers.

After you get to know some good ezines, see if they have a
recommended reading section that will lead you to other good ezines.
Many ezines put a recommended reading or equivalent section right in
the ezine. However, be sure and judge them for yourself. Don't just
follow the recommendations blindly.

At this point, you will be able to make a short list of ezines to further
examine. That's right, you still have some more examining to do
before you will be ready to purchase advertising.

One thing to realize, however, is that subscriber count is not
necessarily that important. Sure, it's great to find a large ezine that
fits your ad perfectly and doesn't cost too much to advertise in, but
quite often small ezines will represent just as good of a value.

The next article in this series will go further into analyzing an ezines
subscriber base, the type of ezine it is, and the actual cost of buying an
ad.

About the Author

Joe Bingham, Editor of the NetPlay Newsletters
Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at:
http://www.netplaynewsletters.com
Need To Publish Your Own Ezine?
I'll Write It For You and Show You How to Make It Successful!
http://www.netplaynewsletters.com/publisher.html

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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