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10 SHORT MARKETING QUOTES TO ADD PUNCH TO YOUR EZINE, NEWSLETTER OR WEBSITE
1. Marketing “You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” Noel...
20 Ways To Convert Visitors Into Subscribers!
20 Ways To Convert Visitors Into Subscribers! 1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine. 2. You could offer your visitors a free ebook if they subscribe to your free e-zine. 3....
4 Sure Ways to Keep Your Customers Coming Back
You may already know how important it is to drive qualified prospects to your web site. What's even more important, though, is finding ways to keep them there once they've arrived. After all, what's the use of spending all that time and money on ...
Don't Grow Bankrupt When Your Clients Grow Up (Or, How To Adapt To Your Clients' Changing Needs)
Say you've established trust with your prospects, and they've initially bought and used your products. Later they turned into satisfied customers, and now you're developing wonderfully long-term business relationships with them. But a few...
Take No Prisoners Marketing
There are more web sites on the WWW than there are people on the earth. And at one level or another, you are in competition with everyone of those billions of sites for your share of site traffic. To maximize your marketing efforts you need a...
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Internet Marketing Requires Lots of Patience!
When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months!
Putting up a business Website is just the beginning. The real challenge is to achieve visibility in the crowded Internet marketplace. The days are long gone when you could expect to sit back and wait for potential customers to find you. Now, you must be prepared to invest heavily in time and effort to attract traffic to your site.
Depending upon the type of traffic you are trying to attract, your efforts will be focused on:
• Submitting your Website to the major search engines and relevant directories.
• Continually optimizing your Website for the major search engines so that your site at least appears in the first three pages of returns when someone performs an Internet search using your keywords.
• Setting up link exchanges with complementary sites.
• Online advertising through pay-per-click (PPC) vendors (such as Google and Yahoo), article submissions, ezine classified ads, blogs and RSS feeds.
• Promoting your Website through an email newsletter.
• Setting up and/or participating in affiliate programs.
• Offline
advertising in local newspapers, flyers, industry periodicals and relevant association publications.
These activities are not difficult to accomplish, but expect a learning curve if this is your first experience at Internet marketing. And equally important, it takes time and effort away from your business operations to focus on these activities.
But focus your must. Otherwise, your new Website will lie there, invisible to your target audience. So, if you can't devote the time – or don't have the expertise to – accomplish these necessary tasks, then hire someone else to do it. Your investment will pay off many times over.
Nonetheless, a tree doesn't grow overnight. Even with continual attention, it normally takes six months to a year before your search engine rankings alow you to achieve visibility in your targeted markets. You can expedite traffic to your site through PPC advertising and other means, but the bottom line is that it can be a long haul. The most important thing is to have a solid marketing plan…and lots of patience.
About the Author
About the Author
Al Kernek is an Internet marketing consultant and the author of "Put Your Business Online," a step-by-step guide for successfully creating and promoting a low-cost Website.
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