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Creating Your First HTML Ezine
The Basics There are two different forms of HTML ezines. HTML = HyperText Mark-up Language - basically it's the language of the World Wide Web. It's there, even if you don't know it's there. The end result of this "code" is a web page you view...
Credit Cards: The Keys To Success
Anyone doing business on the Internet must accept credit cards. Your success depends on it. 99% of all transactions online are made using credit cards. If you don't accept credit cards as a form of payment, you'll not only be missing out on a...
Generate Your Knowledge into Profit Effectively With Article Distribution
One of the most effective promotion techniques for online marketing is writing articles surrounding your website or products topic or function. Presenting your expertise in a content filled, straight to the point article will get people to click...
Road Rage on the Information SuperHighway
I sat in the right lane at the busy intersection waiting for the light to change. A scruffy looking male driver in the left lane looked as impatient as I must have. Finally, on green, I continued down the 6 lane road. About a half block up I saw a...
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. Yes, colors do matter They communicate feelings and emotions. They represent ideas and thoughts. So before you...
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Internet Marketing Requires Lots of Patience!
When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months!
Putting up a business Website is just the beginning. The real challenge is to achieve visibility in the crowded Internet marketplace. The days are long gone when you could expect to sit back and wait for potential customers to find you. Now, you must be prepared to invest heavily in time and effort to attract traffic to your site.
Depending upon the type of traffic you are trying to attract, your efforts will be focused on:
Submitting your Website to the major search engines and relevant directories.
Continually optimizing your Website for the major search engines so that your site at least appears in the first three pages of returns when someone performs an Internet search using your keywords.
Setting up link exchanges with complementary sites.
Online advertising through pay-per-click (PPC) vendors (such as Google and Yahoo), article submissions, ezine classified ads, blogs and RSS feeds.
Promoting your Website through an email newsletter.
Setting up and/or participating in affiliate programs.
Offline
advertising in local newspapers, flyers, industry periodicals and relevant association publications.
These activities are not difficult to accomplish, but expect a learning curve if this is your first experience at Internet marketing. And equally important, it takes time and effort away from your business operations to focus on these activities.
But focus your must. Otherwise, your new Website will lie there, invisible to your target audience. So, if you can't devote the time or don't have the expertise to accomplish these necessary tasks, then hire someone else to do it. Your investment will pay off many times over.
Nonetheless, a tree doesn't grow overnight. Even with continual attention, it normally takes six months to a year before your search engine rankings alow you to achieve visibility in your targeted markets. You can expedite traffic to your site through PPC advertising and other means, but the bottom line is that it can be a long haul. The most important thing is to have a solid marketing plan
and lots of patience.
About the Author
About the Author
Al Kernek is an Internet marketing consultant and the author of "Put Your Business Online," a step-by-step guide for successfully creating and promoting a low-cost Website.
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