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20 Words That Kill - At Least When It Comes to Spam Filters
Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the...
Emerging Marketing Trends
Emerging Marketing Trends Copyright [C] 2003 Shahnaz Rauf www.snzeport.com Net Marketers Beware! Change is in the air. As you all know, on the net change is the golden rule. The all supreme law that spells success of all shapes and sizes. If you...
Positive Relationships Are The Key To Business Success
In business, it's easy to burn bridges with people. By "burning bridges" I mean, destroy relationships with your customers, clients, employees, vendors, etc. It's one of the biggest mistakes I see businesses make. And quite frankly, it's a stupid...
Selling To Women - Selling To Men - It Isn't the Same
Selling To Women - Selling To Men - It Isn't the Same Now let's not fall into the old style car salesman's trap of believing that men are interested in what goes on under the bonnet and women are only interested in what colours you can get and...
Tips on Avoiding Scams
One thing I think we ALL agree on: There are way too many scams out there. Both online and off. Things like: Email from a "millionaire who needs help transferring large sums of money" This is one of the most popular scams online today. How...
 
Internet Marketing Requires Lots of Patience!

When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months!

Putting up a business Website is just the beginning. The real challenge is to achieve visibility in the crowded Internet marketplace. The days are long gone when you could expect to sit back and wait for potential customers to find you. Now, you must be prepared to invest heavily in time and effort to attract traffic to your site.

Depending upon the type of traffic you are trying to attract, your efforts will be focused on:

    • Submitting your Website to the major search engines and relevant directories.


    • Continually optimizing your Website for the major search engines so that your site at least appears in the first three pages of returns when someone performs an Internet search using your keywords.


    • Setting up link exchanges with complementary sites.


    • Online advertising through pay-per-click (PPC) vendors (such as Google and Yahoo), article submissions, ezine classified ads, blogs and RSS feeds.


    • Promoting your Website through an email newsletter.


    • Setting up and/or participating in affiliate programs.


    • Offline


    advertising in local newspapers, flyers, industry periodicals and relevant association publications.



These activities are not difficult to accomplish, but expect a learning curve if this is your first experience at Internet marketing. And equally important, it takes time and effort away from your business operations to focus on these activities.

But focus your must. Otherwise, your new Website will lie there, invisible to your target audience. So, if you can't devote the time – or don't have the expertise to – accomplish these necessary tasks, then hire someone else to do it. Your investment will pay off many times over.

Nonetheless, a tree doesn't grow overnight. Even with continual attention, it normally takes six months to a year before your search engine rankings alow you to achieve visibility in your targeted markets. You can expedite traffic to your site through PPC advertising and other means, but the bottom line is that it can be a long haul. The most important thing is to have a solid marketing plan…and lots of patience.

About the Author

About the Author

Al Kernek is an Internet marketing consultant and the author of "Put Your Business Online," a step-by-step guide for successfully creating and promoting a low-cost Website.

 

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Monthly magazine with reviews, articles, and discussion forums.
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EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to properly use ezine advertising part one

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  • johnny appleseed a lesson in sowing and reaping

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