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Earning the Right to Sell with Stats — 10 Steps to Greatness
We could learn a thing or two from pro sports. Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen. Those...
Interview With eZine Publisher Terry Telford
Copyright © 2004 David Geer. All rights reserved.
David Geer: Can you give us a little background information about yourself?
Terry Telford: Sure David. I graduated from college in 1991. I majored in Advertising and soon discovered...
Making Your Site Sticky...Building Income Through Content
Have you ever visited a web site or dealt with a person and all you see is a "hard sell" or a "pitch" being thrown as you? There is nothing to sink your teeth into. Nothing to help you make a good buying decision...there's no CONTENT. How does it...
The Value of Building a Community on the Internet
The Value of Building a Community on the Internet by Lois M. Jeary, January 2004 We see thousands of people adopting the internet and its offerings every day. Some will just want to browse from site to site to see what's there. Many have started...
Top 3 Free Marketing Techniques
If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free.
#1. Articles:
An example of using articles to promote your website is this article. At the bottom of it...
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Is Running A Membership Site Right for You?
© 2004, John Calder http://www.TheEzine.net
Surf any of the marketing forums, and you're almost certain to see posts about membership sites. Marketers are asking if their idea is a good one, how to control access, how to integrate billing, and so on. Why all the marketer interest in membership sites, as opposed to say affiliate product sales or releasing their own products?
The main reason is probably also the main benefit of running a membership site - and that is an ongoing monthly income from subscription payments. If a marketer builds membership levels, monthly income will also increase, thus increasing the financial reward for little increased effort. With a good membership site, the owner can maintain a steady, fairly predictable income regardless of other projects.
But can anyone successfully offer a membership site? The truth is, probably not. Whatever the topic of a membership site, the owner must have some degree of credibility and respect in that area. That's certainly true within the Internet marketing arena, but elsewhere as well. Not only should the owner have the knowledge, background, and sometimes contacts within their industry, but
they also have to be able to sell the benefits of their status to prospective members. Said more directly, if you want to start a membership about dog shows for example, you need to be "somebody" within that market for the greatest chance of success. You may be able to get by otherwise, but would you want to compete against someone who did have such credentials?
And don't forget, a membership site is an ongoing commitment from you to your members, in return for their monthly membership dues to you. You will need to regularly post new material, interact by email and forum with your members, deal with customer service and membership issues, and stay on the leading edge of your field month after month. Make sure you enjoy the field and the interaction enough to make that kind of commitment before you jump in.
About the Author
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)
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Asian American Movement Ezine |
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