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6 Ways to Pump Up Your Website Traffic
No matter what you sell or are trying to promote online, you want traffic. And you want to turn that traffic into sales. To turn your website and other online activities into a powerful traffic and sales generating system, the simple fact is you...
Don't Try To Be My Sugar-Daddy!
When you marry a "southern girl" (like I did) you learn a brand new vocabulary! I heard an interesting phrase from my "southern born" wife. Commenting on a man who left his wife for a "younger woman," Jeana said: "That woman doesn't love him! She's...
Education Builds Credibility With Your Prospects
If you're in a sales position of any sort, or you're a customer or client of someone "selling" you, you know that the most common response to an objection or concern from a salesperson is to cut price. I know. I've been "in sales" since the age of...
More Adsense Blocks
© 2004, John Calder http://www.TheEzine.net Google has recently made some changes in their Adsense program, and webmasters, busy as they are, may not be aware of all the Adsense news. For those who don't know, Adsense is the Pay-per-click (PPC)...
Target Practice And The Internet Entrepreneur
Target Practice And The Internet Entrepreneur Internet marketing, a lot of the time really is hit and miss. Always keep in mind that when you promote your site you are, in effect trying to get the word out to the whole world. Not an easy task! How...
 
Is Running A Membership Site Right for You?

© 2004, John Calder
http://www.TheEzine.net

Surf any of the marketing forums, and you're almost certain to see posts about membership sites. Marketers are asking if their idea is a good one, how to control access, how to integrate billing, and so on. Why all the marketer interest in membership sites, as opposed to say affiliate product sales or releasing their own products?

The main reason is probably also the main benefit of running a membership site - and that is an ongoing monthly income from subscription payments. If a marketer builds membership levels, monthly income will also increase, thus increasing the financial reward for little increased effort. With a good membership site, the owner can maintain a steady, fairly predictable income regardless of other projects.

But can anyone successfully offer a membership site? The truth is, probably not. Whatever the topic of a membership site, the owner must have some degree of credibility and respect in that area. That's certainly true within the Internet marketing arena, but elsewhere as well. Not only should the owner have the knowledge, background, and sometimes contacts within their industry, but


they also have to be able to sell the benefits of their status to prospective members. Said more directly, if you want to start a membership about dog shows for example, you need to be "somebody" within that market for the greatest chance of success. You may be able to get by otherwise, but would you want to compete against someone who did have such credentials?

And don't forget, a membership site is an ongoing commitment from you to your members, in return for their monthly membership dues to you. You will need to regularly post new material, interact by email and forum with your members, deal with customer service and membership issues, and stay on the leading edge of your field month after month. Make sure you enjoy the field and the interaction enough to make that kind of commitment before you jump in.

About the Author

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

The Ezine DOT Net RSS feeds are available.

(You may reprint this article in full in your newsletter and/or web site)

 

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  • how to properly use ezine advertising part one

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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