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Are They Wearing White Hats ?
Time was when you could tell the good guys from the bad just by taking note of the color of the hat that they wore. A white one always meant that they were good and could be trusted to do the right, and honorable thing. Those who were in black...
Getting the Word out About Your Web Site: Five Innovative
Getting the Word out About Your Web Site: Five Innovative Ways 1. Directory Linking Create a directory of web sites on a specific topic on a single page on your web site. No more than 25 though. The major search engines will bounce you out if you...
Oh the Tangled Webs We Weave! When We Forget What to Practice.
How long has it been since the “Internet Revolution” transformed the world as we know it? Long enough that the Web is part of everyone’s lives and everyone, even Grandma, has a website or two. Right? So what’s happening now with these hundreds of...
Public Speaking Tips from the Trenches
Many years of experience public speaking, most recently for the Royal Caribbean and Costa cruise lines, and listening to a host of other accomplished speakers, have taught me how to handle a lot of curve balls. Here are some public speaking tips...
Taking E-mail marketing to the next level
Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are...
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It's Time To Market With A New URL
Remember the mid-90s when you could still get a great domain name for your web site? Those days are back.
There for a while it seemed like every domain name that was even remotely good was taken. Investors and businesses snapped up every domain they could think of, just in case they later turned out to be valuable.
Now that the dot-com crash is well behind us, thousands of first rate domain names have been abandoned and are up for grabs. And far from the $100 registration fee we used to pay, you can get a new domain for less then $15 (see http://oriweb.com )
* Get a GREAT new domain name to replace the not-so-good one you've been struggling with.
* Instead of using those long affiliate program links, get a short, simple domain that forwards to your affiliate program. Watch hits and sales increase.
Don't limit yourself to .com. The public no longer looks down on you for having a .net or .org. Many terrific .biz and .info names are still around for the claiming.
Once you have your new domain up, get Kevin to write super sales copy for it. See his affordable writing packages at http://DrNunley.com/copywriting.htm Reach Kevin at mailto:kevin@drnunley.com or 801-328-9006.
DrNunley's Biz-Tips by Kevin Nunley
Get The Most From Creative People
Your marketing will look and work better if you get good
creative people involved. An experienced or gifted designer can turn your logo or site look into something special. A good writer can make your web copy, sales letter, ad, or radio spot sing and sizzle.
I've spent most of my life working with "creatives." Here are a few tips I've learned.
* Pay more for an experienced designer or writer. While they may charge you more per hour or job, they will get the job done right and often much faster. You save money in the end.
* If you can't afford a seasoned pro, get a college student or someone who recently graduated from college. They often have a mind full of newly-learned, cutting-edge ideas, and you can't beat their enthusiasm.
* Give a creative person their head. Don't micro-manage every detail. I like to take an extreme approach. We give the designer just the barest idea of what we need, then jump for joy over whatever they produce. After a few projects you will have a creative who loves the freedom you give them. They will come up with wonderful ideas you never could have thought of on your own.
About the Author
Sell more of your product or service with Kevin's All-Out Promotion Package. It combines your own press release, article, ezine ads, and sales copy with massive nationwide distribution. See http://DrNunley.com/123.htm Reach Kevin at mailto:kevin@drnunley.com or 801-328-9006.
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