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Are You Backing Up Your BIGGEST Asset?
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone...
Article Distribution: How Will Your Results Vary?
It’s not enough to just sit around and expect that your articles will bring you a good amount of traffic right after you submitted your articles for distribution. Might as well think of some factors… Is your article worthy to be reprinted? Do the...
Market Your Way to Professional Success
Article Title: Market Your Way to Professional Success Author Name: Joanne Victoria Contact E-mail Address: mailto:joanne@joannevictoria.com Word Count: 721 including signature box Category: Marketing Copyright Date: 2004 All Rights Reserved...
Understanding the Different Methods of Online Promotion
Did you realize there are only three types of online promotion?... This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking. Let me explain. The three types of promotion are...
Why Most Affiliate Marketers Fail!
You can't make money with affiliate programs if you listen to the affiliate program! I know that sounds like gobbly-gook but here is what 99% of affiliate members end up doing, and ensuring their lack of success: 1. They see a sales page that...
 
Make 'em Buy or Make 'em Miserable!

This weekend I watched a program on television called - I kid
you not - "Buyology". This show is about marketing and sales
of products in the free world. I found the show utterly and
completely fascinating -- not because I'm a web marketer, but
because it seemed entirely like science fiction, or just
plain fiction.

It seems there are people out there who spend their workdays
studying "consumer behavior" and how to influence that behavior
without our conscious participation and knowledge! As a search
engine optimizer, my job is to make small business web sites
rank well in search results at the major search engines. The
goal of that activity is to attract online buyers of my clients'
products to their web site. Fortunately, that's where my job
ends and the web site takes over. I generate traffic and the
site supposedly generates sales.

In the real world though, there are people dedicating their
professional lives to making certain that consumers not only
purchase specific brands, but fall in love with those brands,
entice them to buy those brands next time, and indeed to feel
they can't survive without those products! The program showed
a "marketing anthropologist" following a woman through the
grocery store observing her buying habits and asking questions
about the purchases made.

This woman bought Cascade dishwashing detergent exclusively in
a specific size package. When she discovered that size of the
product missing from the shelf in the supermarket, she couldn't
bring herself to buy the larger box, or -- GASP! -- to switch
brands so she could get that same size box! Asked why, she said,
"I've always bought that brand in that size, I grew up with it!"
This is the ultimate customer as long as Cascade doesn't change
the size of that box or alter their packaging. Maybe it's a guy
thing, but I honestly don't get it! SudsyDish liquid works too.

Now I'll be the first to recommend changes to a web site if I
believe it unlikely to sell products once I generate sufficient
traffic for a client because the "buy now" button is


misplaced
or because the site seems unprofessional. Thank goodness though
that I don't find myself studying consumer behavior to determine
brand awareness or loyalty! I admit that server log files and
traffic analysis software serve similar purposes online and can
be used to determine visitor paths through the site and tell how
they searched keywords to make their way to a client web site.

CRM software makes similar attempts to categorize and study
consumer behavior but I find it creepy that there are consumer
spies viewing my shopping behavior in the department store via
security cameras as the Buyology TV program showed me. Session
cookies do the same thing online but I can tell my browser not
to accept them. My favorite online humor site is called
futurefeedforward and they offered a wonderful column this
week, "Wal-mart Tags Shoppers with Subcutaneous Cookies" from
the year 2009. View the story at http://futurefeedforward.com

There's another article, "Ad Pox Cured by Branded Products"
at FutureFeedForward that suggests a solution for branded
product loyalty guarantees. Consumers will become ill if they
can't get their beloved brands and are rapidly cured once the
product is purchased again. In other words, "Make Them Buy It
or Make Them Miserable!" This comes to us in the year 2064.

Gaining search engine visibility for small business web sites
seems so much nobler, (ahem!) than selling cigarettes to teens
with cartoony camels and determining consumer behavior while
spying on them with video cameras in the isles of supermarkets.
I think we actually enjoy far more privacy online than we do
in the real world. My job is to get people to visit client
web sites. I'll leave it to the consumer anthropologists to
figure out how to make them buy once they get there. Sheesh!

About the Author

Mike Valentine does Search Engine Placement for the Small
Business http://website101.com/Search_Engine_Positioning
WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet
Weekly Ezine emphasizing small business on the Internet
http://website101.com/arch/

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing a professional practice free by writing

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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