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A Newsletter Is Worth A Thousand Words – Part 2
In Part 1 of our article on newsletters, we discussed the benefits of a newsletter and there various formats they can be designed in. In Part 2, we will discuss what kind of content to include, where to find that content and how to promote your...
Building an Audience on a Budget
I find that writing articles based on my own life experiences is the best means of internet marketing. Writing down information (valuable) that can inform and most importantly, HELP others. Write in your own UNIQUE and distinctive style - what...
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google...
What Every Ezine Owner Should Know About Unsold Ad Space
The deadline approaches and your ad STILL has not sold. What are you going to do? Many publishers would leave the ad unsold, but some publishers have found “insider” ways to make money with their hard-to-sell ads. Let’s face it, if the ad is...
What They See Is What They Want (And Most Likely What They'll GET!)
What makes people desire something, or someone? What is it that makes some things more attractive to them than others? Psychologists recently sought answers to these questions by assembling a number of equally attractive women volunteers, then...
 
Market Your Way to Professional Success

Article Title: Market Your Way to Professional Success
Author Name: Joanne Victoria
Contact E-mail Address: mailto:joanne@joannevictoria.com
Word Count: 721 including signature box
Category: Marketing
Copyright Date: 2004 All Rights Reserved Worldwide
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Publishing Guidelines: Thank you for publishing this
article in its entirety, including the resource box.
When possible, please notify me of publication by
sending either a website link or a copy of your
ezine upon publication via email to
mailto:joanne@joannevictoria.com .
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Market Your Way to Professional Success

It’s never too early to start saying thanks to your
clients, vendors and referral sources for what they
contribute to your business or practice. Everyone
loves to be appreciated and acknowledged,
so start now and do something every month.

Keep in contact with your clients and vendors by
sending articles you have written or that would be
of interest to them. Add a little "How are you?"
note to these people and keep the lines of
communication open. Include current information
about any new value-added products or services,
such as a newsletter, or tele-class you will be
presenting.

Marketing your way to success doesn’t have to
be expensive. You just have to do it.

Communication and relationship are the keys to
marketing. Attending numerous networking meetings
may be worthwhile to some, but that strategy doesn't
work for everyone because, as someone once told me,
the people who love you will always refer business to you.

Create a list of Advocates, or supporters, who
will think of you first when it comes time for your
special area of expertise. This list could be up to,
but certainly no more than, twenty-five people.

You could also have a separate organizational list,
such as companies where there is more than one
person you know.

The people who are your Advocates or supporters are
the ones who require nurturing. Send them an e-mail,
e-zine, note, or article at least once a month.

Create an external management team to help you
achieve your success. This could include your
attorney, your own mentor or consultant, your
accountant and other like minded people who you
can trust. This is the key, people you trust to tell
you the truth

Gather your external management teams in an informal meeting such as breakfast or lunch. Advise them of
your upcoming plans, get feedback and give
acknowledgement for all their support and advice.

Check in with former clients to see how they are
doing. Be willing to provide free information to these
people. Generosity is its own reward. If you keep a



timer on your desk, you can be sure of keeping the
conversation brief as well as focused. Then, send them
more information. Follow up in about two weeks to see
how the seeds of your generosity have blossomed.

Information is available to everyone, through the
internet, magazines and newspapers. Only you can
provide customized data to your clients that will be
appreciated as well as
remembered.

Review your brochures, marketing letters, and
newsletters in a new light. Does this information
speak to your"Ideal Client"? Do you know who your
"Ideal Client" is? Redefine these documents as needed
after you have thoroughly defined this client. Give
these documents to your management team and get their feedback.

Does your collateral material speak to what you do?
Is the information clear or does it require
interpretation? Spend time on this now and review
it every ninety days.

If the cost of a new brochure is prohibitive, or if
you think your business will be adding more products
or services in the near future, create an Information
Letter.With this type of document, you can update
your Advocate groups as well as former and potential
clients. Again, it’s not costly and serves a specific
purpose.

This letter can include updates on your particular
industry or market. You also can advise them of
your continuing education and how it will benefit them.

About those referral sources, they deserve a little extra
attention. Remember, they thought of you first! Consider
seasonal flowers, plants, a book or a special card.

You want them to keep remembering you! Nurture all these
relationships and your business will grow and glow.

Copyright Updated 2004 All Rights Reserved Worldwide
~.~.~.~.~.~.
Joanne Victoria works with small business
owners who want to be more successful and
still be true to themselves. Contact Joanne
about her upcoming teleclasses based on her books:
‘Lighting Your Path!
How To Create The Life You Want and her
upcoming new book:
"Lighting Your Path! –
How To Create The Business You Want"
~.~.~.~.~
Sign up now for her FREE monthly e-zine
Lighting Your Path!-Discover Your Inner Truth
at: mailto:JoanneVictoria-subscribe@topica.com
~.~.~
Joanne Victoria Tel: 415-491-1344
mailto:joanne@joannevictoria.com
Author of : Lighting Your Path!
How To Create the Life You Want - Order Here!
http://www.joannevictoria.com/book.htm
~.~.~.~.~.~


About the Author

Joanne Victoria is the owner of New Directions in Sausalito, CA. She works with small business owners and independend professionals who want to achieve more success and still be tru to themselves. Contact her at:415-491-1344 or mailt:joanne@joannevictoria.com for her Telclass schedules.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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