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Create your headline to DRAW the OPTIMUM results.
We all know that your ad headline's main purpose is to *GET ATTENTION*. The question then is WHY? Why are you trying to get my attention? Is it because you want me to buy something from you or you just want to get my email address, telephone...
Ezine Advertising Works: Top 10 Reasons To Advertise With Ezines
You've heard the buzz but still have some questions. Does Ezine Advertising really work? The short answer is "Yes! It works" and here's 10 reasons why: ~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to...
How to Find the Best Ezine or Website For Your Ad
Great copywriting is one thing. But, what do you do with the ad after you've finished it? For a lot of us it's go to the first ad co-operative we can find and place our ad in several different ezines at once and hope for the best. But, is...
Press Releases for Every Occasion
Press Releases for Every Occasion by Bill Stoller, Publisher Free Publicity, The Newsletter for PR- Hungry Businesses http://www.PublicityInsider.com/freepub.asp To many marketers, the press release is something of a "one size fits all"...
The Biggest Promotion Mistake
Whether you run an online or off-line mail order business one thing all businesses need are customers. So how do you go about getting customers? Well in the snail mail order business you could run ads in business opportunity magazines, or you...
 
No Marketing Budget, No Problem!

So you’ve got a great business idea, and you’ve spent some time setting up a basic website to tell the world about it. Good for you, but the idea is only half the battle. Communicating your idea to the masses through marketing is the key to driving traffic to your site and generating business for you. If you’re like many new or small businesses on the Internet you either don’t have a big marketing budget or you are not willing to invest too much in your new idea until you see some results.

How do you get started? If you don’t market your site, nobody will visit it. If nobody visits, sales will be zero. And if sales are zero, the idea will die. Here are 5 tips to get your on-line venture up and running:

Start Making Headlines: Is your new product or service an interesting one? If so, a publisher somewhere in the world will probably agree and will be willing to write a news article about your new website launch. There are thousands of publications out there, both on-line and off-line, that are looking for news stories to pass on to their readers. If you’ve just invented a new type of model airplane, search the Internet to find websites that are part of the Model Airplane hobbyist community. Prepare a small news release or write the website editor a quick e-mail to invite them to visit your site. If they like what they see, they will probably feature your new idea in an upcoming article on their website or magazine and they will likely include your website address. Now readers of the publication can find you online, resulting in highly targeted free traffic for your business. COST – $0

Write your own Article: If you can’t get anyone’s attention for your new idea, then write your own article. Since your site is all about model airplanes, you are an expert on the topic. Those same publications I mentioned above who are looking for news items are also looking for expert opinion articles and advice for their readers. So write a 500-word article on a current issue in the model airplane community. Then find websites that publish articles on the topic of model airplanes and send them your article along with a request to publish it and your URL if they find the article useful. (At the end of your article, type a few lines about your business, just as I have at the bottom of this article. This is called a resource box, and it is included with your article whenever it is published on another website or in an e-zine). COST - $0

Ask for a Review : If you don’t have a new idea, and you aren’t much of a writer, then ask for a review of your product or service from an established website or


e-zine. Reviews are regularly published both on-line and off-line as a way for editors to keep their readers up to date on new product or service offerings in their industry. By requesting a review, you are opening the door to some very good publicity if the review is favorable. However, there is some risk. An unfavorable review may hurt your reputation, and once you ask for a review you can’t control the opinion of the editor. COST - $0

Google AdWords : To generate fast traffic, look to Google’s “AdWords” program. Their AdWords program allows you to quickly buy an ad that appears on Google when certain keywords are typed in, such as “Model Airplane”. The price of the ad is determined by the popularity of the keyword you are targeting. Broad terms like “Hobbies” will be more expensive than more specific terms such as “Model Airplanes” or “American Coin Collecting”.

The key feature of Google is the speed with which your ad can appear online. Once you have signed up, written your two-line ad, and selected your keywords, you ad will start running within minutes. You also have the option of setting a maximum daily budget that will limit your daily expenses. For new websites, set your daily budget to $10.00. In the first 5 days of your ad, you should get a good idea of what type of results you are getting from this service. COST $50

Ezine Advertising : Ezines are electronic magazines (hence the name “e”zine). There are ezines for just about every topic imaginable. Most ezines will accept advertising from businesses just like yours. The key to ezine advertising is that your message is being sent to a highly targeted market. Rather than place an ad for $100 in a publication that deals with hobbies, you could place a $50 ad in an ezine that deals specifically with model airplanes. By narrowing your target audience down to only those who are most likely to be interested in your message, you increase the potential for business as a result of your ad. COST – up to $50

Even with a budget as low as $100, you can make an impact on-line by using a combination of low cost promotion and highly targeted advertising. If one of these 5 tips pays off and results in business, you can re-invest that revenue into further promotion and advertising, leading to a snowball effect that eventually will turn your $100 budget into a powerful on-line marketing force

About the Author

Will Dylan is the Author of “Small Business Big Marketing” a powerful e-book for small businesses available through his website www.marketingyoursmallbusiness.com . Will also offers article and news release writing services.

 

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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
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Monthly magazine with reviews, articles, and discussion forums.
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An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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Asian American Movement Ezine
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • mail orders success guide

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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