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Customers: The Key To Successful Marketing
How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your...
Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
Getting the Word out About Your Web Site: Five Innovative
Getting the Word out About Your Web Site: Five Innovative Ways 1. Directory Linking Create a directory of web sites on a specific topic on a single page on your web site. No more than 25 though. The major search engines will bounce you out if you...
It pays to ask, listen, and then act.
Do you have a visitor survey on your site? If not, you should. Your missing out on a golden opportunity to cash in. Let me explain. I operate a site that offers my visitors free ebooks but I also ask them specifically what their interested in and...
My Dumbest Marketing Blunder And How You Can Avoid It
When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published. I expected to get some traffic and hopefully some sales. I would have laughed if you told me those early words...
 
Offline Advertising Tips

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign.

--->Expiration Dates
You want to be sure to include an expiration date so that the possible customer sees that there is a limited time BUT don't make the date to end too soon. Why? You want to give an "extended expiration date" on printed material especially because for one thing printed material has a chance to "lie around" longer, it may not be the "right time" for the possible customer OR they may know of someone else that may be interested in what you're offering. Give them time to pass it on or "come back later".

--->Track your ads
If you have anyway of tracking your ads, use it.
A couple of ways you can do this is:

1)Have the customer email/call/mail their orders to you.
2)Have a special code they need to use to receive the special. Use a different code for each advertising campaign you use. If you don't have the ability to use coupon codes you might want to check out http://www.mommyshelperonline.com/paycodes.html which is a new service developed by PayPal to help you in this situation.

--->Types of Ads to Generate Interest

Freebies! Everyone loves freebies!
1) Offer the prospective customer a free gift with their purchase.
2) Have them email/call/mail for a free


sample.
3) When you send them their free sample, send them a card for another free sample to give to a friend.
4) Have the ad offer free shipping and handling.
5) Offer a "Buy One Get One Free" Promotion.
6) Have them contact you for a free catalog.

Discounts.

1) Offer a discount (ex. 10%, 15%, 20% off) for their first purchase.
2) Offer one product at full price and the second ½ off.

Drawings/Contests.

1) Have them email/call/mail you for an entry to a free contest. Use your products as the prize. (Be sure to offer an additional discount for the winner.)

--->You've gain interest, now what?
Once you've had someone contact you with some interest in your business/products be sure to keep in contact back.

->First of all reply to them in a timely manner and be sure to thank them for their interest.
->Next, offer them yet another form of a discount.
->If they are requesting a free sample, free catalog, entry into a contest or any other form of interest offer them a discount of 10% off their next order.
->If you have a newsletter/ezine make sure you ask them if you can add them to your mailing list to receive announcements of discounts/specials/contests first hand.
->When you've sent off their free sample/free catalog/order/prize be sure to contact them again in a few days. Let them know that you wanted to make sure they received it and that everything was okay. Ask them for any thoughts/questions about it. Let them know that they can contact you for anything.

About the Author

Anita DeFrank is a busy work at home mom who specializes in helping others become successful home business owners. Visit her site MommysHelperOnline.com for more information how you can too.

 

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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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