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10 Sure-Fire Ways To Multiply Your Sales
With so much competition for business out there, how can a business owner continue to have and even create more sales? Here's some tips that will add sizzle to your profits. 1. Make an offer they simply can't refuse. Use valuable free bonuses to...
A Dozen Tips for Writing Good Articles
With the explosion of the Internet there is an ever-growing list of websites where you can publish articles. Very few sites will pay you for your content, so why would you want to do go to all this work? For publicity reasons, to drive traffic...
Become an Internet Marketing "GURU"
Become one of Internets Marketing Guru’s by using Virgil’s Tips, Tools, and Opportunities. These tools, Tips, and Opportunities will supply the information necessary to make you wealthy by marketing via the internet. To market any product or...
Introduce to PluginNetProefit.com"Marketing Strategies that EMPOWER Success" course
I`m excited to introduce you to an extraordinary learning concept via email--the no-cost "Marketing Strategies that EMPOWER Success" course. The information you`ll be receiving is sensible and practical; easy to understand, AND easy to...
Your Target Audience – Who Are They & What Do They Want?
by Karon Thackston © 2003 http://www.copywritingcourse.com It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I’m writing to in order to create a message that will bring a response. But...
 
Offline Advertising Tips

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign.

--->Expiration Dates
You want to be sure to include an expiration date so that the possible customer sees that there is a limited time BUT don't make the date to end too soon. Why? You want to give an "extended expiration date" on printed material especially because for one thing printed material has a chance to "lie around" longer, it may not be the "right time" for the possible customer OR they may know of someone else that may be interested in what you're offering. Give them time to pass it on or "come back later".

--->Track your ads
If you have anyway of tracking your ads, use it.
A couple of ways you can do this is:

1)Have the customer email/call/mail their orders to you.
2)Have a special code they need to use to receive the special. Use a different code for each advertising campaign you use. If you don't have the ability to use coupon codes you might want to check out http://www.mommyshelperonline.com/paycodes.html which is a new service developed by PayPal to help you in this situation.

--->Types of Ads to Generate Interest

Freebies! Everyone loves freebies!
1) Offer the prospective customer a free gift with their purchase.
2) Have them email/call/mail for a free


sample.
3) When you send them their free sample, send them a card for another free sample to give to a friend.
4) Have the ad offer free shipping and handling.
5) Offer a "Buy One Get One Free" Promotion.
6) Have them contact you for a free catalog.

Discounts.

1) Offer a discount (ex. 10%, 15%, 20% off) for their first purchase.
2) Offer one product at full price and the second ½ off.

Drawings/Contests.

1) Have them email/call/mail you for an entry to a free contest. Use your products as the prize. (Be sure to offer an additional discount for the winner.)

--->You've gain interest, now what?
Once you've had someone contact you with some interest in your business/products be sure to keep in contact back.

->First of all reply to them in a timely manner and be sure to thank them for their interest.
->Next, offer them yet another form of a discount.
->If they are requesting a free sample, free catalog, entry into a contest or any other form of interest offer them a discount of 10% off their next order.
->If you have a newsletter/ezine make sure you ask them if you can add them to your mailing list to receive announcements of discounts/specials/contests first hand.
->When you've sent off their free sample/free catalog/order/prize be sure to contact them again in a few days. Let them know that you wanted to make sure they received it and that everything was okay. Ask them for any thoughts/questions about it. Let them know that they can contact you for anything.

About the Author

Anita DeFrank is a busy work at home mom who specializes in helping others become successful home business owners. Visit her site MommysHelperOnline.com for more information how you can too.

 

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  • how to properly use ezine advertising part one

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