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10 Cool Ways To Attract People To Your Web Site
1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe. 2....
10 Terrific Ways To Energize Your Sales
1. Ask your customers to fill out a brief survey. You'll be able to gain valuable information from your customers that will help you to make your site more productive. 2. Offer a bonus. Provide a bonus that will appeal to your target audience...
The First Words Out Of Your Mouth
The First Words Out of Your Mouth. By Jenean Matthews Copyright 2001 Advertising is such an important part of a business. If you don't get the word out about what you're offering you won't make money. There's plenty of opportunity to advertise...
The Latest, Not-so-Greatest dotCon Game
Affiliate Program Managers Beware!! Last week I became the unwitting victim of the latest Internet scam. I own and operate 3 affiliate programs and as such am used to receiving and filing order confirmation emails all day long. I was noticing a...
Time Saving Tips for Harried Website Owners (or, Going Online While Simplifying Your Life)
It's a situation many entrepreneurs inevitably find themselves in, after the first few months of doing business online. First they build a website designed to attract the attention of millions of people. But when the first of the millions start...
 
Offline Advertising Tips

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign.

--->Expiration Dates
You want to be sure to include an expiration date so that the possible customer sees that there is a limited time BUT don't make the date to end too soon. Why? You want to give an "extended expiration date" on printed material especially because for one thing printed material has a chance to "lie around" longer, it may not be the "right time" for the possible customer OR they may know of someone else that may be interested in what you're offering. Give them time to pass it on or "come back later".

--->Track your ads
If you have anyway of tracking your ads, use it.
A couple of ways you can do this is:

1)Have the customer email/call/mail their orders to you.
2)Have a special code they need to use to receive the special. Use a different code for each advertising campaign you use. If you don't have the ability to use coupon codes you might want to check out http://www.mommyshelperonline.com/paycodes.html which is a new service developed by PayPal to help you in this situation.

--->Types of Ads to Generate Interest

Freebies! Everyone loves freebies!
1) Offer the prospective customer a free gift with their purchase.
2) Have them email/call/mail for a free


sample.
3) When you send them their free sample, send them a card for another free sample to give to a friend.
4) Have the ad offer free shipping and handling.
5) Offer a "Buy One Get One Free" Promotion.
6) Have them contact you for a free catalog.

Discounts.

1) Offer a discount (ex. 10%, 15%, 20% off) for their first purchase.
2) Offer one product at full price and the second ½ off.

Drawings/Contests.

1) Have them email/call/mail you for an entry to a free contest. Use your products as the prize. (Be sure to offer an additional discount for the winner.)

--->You've gain interest, now what?
Once you've had someone contact you with some interest in your business/products be sure to keep in contact back.

->First of all reply to them in a timely manner and be sure to thank them for their interest.
->Next, offer them yet another form of a discount.
->If they are requesting a free sample, free catalog, entry into a contest or any other form of interest offer them a discount of 10% off their next order.
->If you have a newsletter/ezine make sure you ask them if you can add them to your mailing list to receive announcements of discounts/specials/contests first hand.
->When you've sent off their free sample/free catalog/order/prize be sure to contact them again in a few days. Let them know that you wanted to make sure they received it and that everything was okay. Ask them for any thoughts/questions about it. Let them know that they can contact you for anything.

About the Author

Anita DeFrank is a busy work at home mom who specializes in helping others become successful home business owners. Visit her site MommysHelperOnline.com for more information how you can too.

 

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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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