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Failure Is Temporary
by Raymond Johnston Jr. Would you like me to give you a formula for...success? It's quite simple, really. Double your rate of failure... You're thinking of failure as the enemy of success. But it isn't at all...You can be discouraged by failure -...
Give Your Subscribers A Steak
Your newsletter should give your readers something of substance and value in each issue. That should be your prime goal. And yet, I see too many ezines giving their subsribers bologna. (Or worse, spam!) Don't fill your newsletter with ads and...
How To Write And Craft Your Online Classified Ads
What are classified ads? Classified ads are essentially just condensed form of solo (full page) ads. They are small as there is usually a limit to the number of lines or number of characters that you are allowed to put in. Classified ads can be...
Want Immediate Cash Flow?
Want Immediate Cash Flow? Then Check Your Customer Service Program (Karen E. Hipp, Author, Do-It-Yourself Marketing) Survey says: Your store's customer service is the #1 reason people return or do not return to your business. There it is in black...
What Is Your Lure, Bait and Gear? An exercise to define who you are attracting
Fly fishing -- it doesn't work, does it? When I first watched someone fly-fishing, I saw them release the line that went out far in the water. No sooner had the fly hit the water it was being jerked back and reeled in. Even today, I still don't...
 
Online Marketing Through Newsletters

So you want to start publishing an online newsletter? Why? Because that’s what all the online marketing experts and gurus said to do. You’ve been told you’ll pull in lots of new customers if you just start publishing an online newsletter AND purchase their list magnet ebook. I am not going to tell you that because I know it’s not that simple. In fact, I’ll tell you the truth as I’m always compelled to do, and offer you an alternative while I’m at it.

First, publishing is the fun part. Writing and getting articles and finding resources to offer your subscribers really is the fun part of your online marketing campaign. However, then comes the part where the rubber meets the road: sending that newsletter out to your subscribers. First, you’ll need a list to send your newsletter to. Second, you’ll need an auto responder for subscribers to make sure you’re in compliance with the “double opt-in/opt-out” so you won’t get in trouble with your ISP or the spam law. You’ll need to decide if you’re going to publish and send out your newsletter daily, weekly, or monthly and get it delivered when you say you will. This is just the basics. You’ll find it gets more complicated as you go on, especially legally. You’ll have many of your emails come back because they were “bounced” by these rigid new spam filters installed by our diligent ISPs to stop (yeah right) spammers. You’ll also have some of your new subscribers “forget” they subscribed and turn you in as spammer. Oh, what fun! So, what do you do? You want to publish; it’s a great way to establish your online marketing presence and also your credentials in your field of expertise. So, what do you do?

Well, I accidentally found the solution and I’m going to share it with you. Before I started online marketing through email publishing, I was submitting articles I’d written to online article banks. That is another way to promote yourself in your online marketing campaign. While I was submitting an article to www.thephantomwriters.com, I noticed a banner there that mentioned a new way of publishing –without email, without spam, but WITH RSS technology. I knew what RSS was because I had been receiving different online newsletters for webmasters. I subscribed to those so I’d know what was going on in the world of technology just for my own knowledge. RSS is “really simple


syndication”; well that’s one of its definitions anyway. The banner on The Phantom Writers site stated that Quikonnex had the solution to our online marketing ezine dilemma. Good thing I went there, saw the writing on the wall, and took the leap of faith! Whew! I almost made the email marketing error.

Quikonnex is a great way to keep the fun you want as a publisher, and more. You don’t need those lists, or auto responders, or need to worry about spam, or any of that junk. Here’s what is even better – the search engines get pinged each time you submit an article or “item” as we call them on Quikonnex. You don’t need a delivery date. You can submit “items” as you come across them. You can use graphics without overloading a subscribers inbox like in email. You don’t need email, as your subscribers subscribe through a “viewer”. They can keep in contact with you through your personal private messenger provided so generously by the founders of the Quikonnex system at no additional charge to you. You get live online support and twice weekly training and meetings, all inclusive in the minimal monthly charge. One of the best things: all of your “items” go in to a database that is clickable under category titles you create in templates. Very simple, fun, and best of all, hassle-free. So instead of sending out email newsletters that may get read, then deleted after all your hard work, you publish on a “channel” that is a syndicated RSS feed, with an “editor” provided if you don’t know HTML, that goes into a readily retrievable database, that pings the search engines and then stays on the internet indefinitely meaning it is searchable! This means your newsletters are cumulative, they don’t get deleted, and all your hard work stays available for each new subscriber who comes along without you doing anything. You just keep on publishing! How great is that??? So before you take the email plunge, consider the benefits you’ll have publishing the new way – in living RSS technology.

About the Author

Kim Bloomer runs a home business in the wellness industry with an emphasis on holistic pet care. Kim also publishes an online newsletter http://www.Aspenbloom-WellPet.com . She is co-founder of the online marketing channel http://www.KickTheEmailHabit.net For a comprehensive look at what Kim does go to http://KimBloomer.com

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid: Daily music reviews, articles, interviews and more.
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Monthly magazine with reviews, articles, and discussion forums.
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An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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