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Case In Point: Consistent Response Rates of 50%
by Karon Thackston © 2002 http://www.ktamarketing.com We are all so inundated with advertising these days that we barely take note any more. Statistics show that it takes an ever-climbing number of impressions before our customers take note of us,...
Interviews With Successful Ezine Publishers - David Geer
David Geer is the publisher of "Success 4U Marketing Ezine" - a weekly ezine, providing tried and proven eBiz tactics, practices, insider secrets, and expertise. It's free ... sign-up today by visiting: http://www.ezinelistbuilder.com/ezine.htm KH:...
The Life and Times of a Grizzly Ad!
The first point would have to be the most desired but most often missed. How do you perceive your own work? Your ad just isn't a bunch of words pushed together to make that sale. It is an actual memory you are trying to implant. Don't necessarily...
Words Sell
They say that a picture is worth a thousand words. While this may be true if the picture is a schematic of a complicated gizmo you're trying to put together, it is hardly the case when it comes to your ads. An image should be used to get...
You Belong in the Spotlight
You Belong in the Spotlight: Promoting your business by writing and speaking Having a strong publicity strategy is key to staying in business. With so many competing images in the marketplace, it’s critically important to maintain a high profile....
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Part 2 - "How to Format Your Ezine and Where to Find Free Content"
In Part 1 of this series we discussed how to start your own newsletter. Now we move on to the nitty gritty: Formatting and finding content.
1. FORMATTING
Text ezines versus HTML format is a highly debatable subject. At this time, most ezine publishers stick with text, and I strongly recommend you follow suit. Many people are still using email clients that cannot read HTML messages - others prefer the speed, ease and security of receiving their ezines in text format. It is safer to use the format that is compatible with the largest number of users.
But there are other readers who appreciate the design quality and visual appeal of an HTML newsletter. So what can you do to please both sides? You can always publish a text version and include a link to an HTML version online. This is what I do and it seems to make the majority of my subscribers happy. It does call for twice the amount of work since you'll have to make two versions of your ezine, but in my opinion it's well worth the extra effort.
So what is a text ezine? Basically, it's just an email with some special formatting applied to make sure it's readable by everyone, no matter what email client they may be using. You'll want to stick to a fixed width font like courier or Monaco, and you'll need a plain text editor like Notepad or Textpad. One drawback with Notepad is it has no built-in spell checker, so I'd advise you to download Textpad or something similar. Many free text editors can be found at http://www.Download.com.
You'll need to set up a template for your ezine so its look will be consistent, issue after issue. This should include your ezine name, date, and issue number at the very top, followed by a table of contents. If you're not sure on how it should look, you can obtain some free ezine templates by sending mailto:template1@e-zinez.com .
At the very end of your newsletter template you'll want to include a paragraph on how to subscribe and unsubscribe, copyright information, and advertising information. It's vital that you include unsubscribe information in each and every issue. Do not hold people "hostage" by making it next to impossible to get off your list, it won't be appreciated and is not only considered unprofessional,but it could get you
into real trouble with Spamcop.
When typing in your text you need to keep your line length at 65 characters per line and hit a hard return at the end of each and every line. This is imperative. If you allow the words to wrap automatically, the ezine your readers receive may have lines chopped off mid sentence and will look terrible. By using the hard return you'll be ensuring that your newsletter will be readable and attractive in the majority of email clients. Never type your ezine in all caps as this is equivalent to screaming.
2. CONTENT
I highly recommend you write at least one original article a month for your newsletter; more if you can. It's OK to include work by others on an occasional basis or for filler, but your ezine will carry more weight if you take the time to write your own material.
When you do need outside content, here are some excellent sources:
http://www.EzineArticles.com http://www.IdeaMarketers.com http://www.Certificate.net
You may also download this free e-book "400 Articles You Can Use in Your Ezine" at http://www.web-source.net/web/Free_Ebooks/Writing_Publishing/ You'll also find two other very handy ebooks for publishers at the above site you may want to download as well.
Another idea for getting original articles to reprint in your ezine is to go to Egroups and subscribe to article announcement lists like this one: or http://www.website101.com/freecontent.html http://www.web-source.net/articlesub.htm They will supply you with a steady stream of new articles you can publish on a daily basis.
Don't forget to visit this site which is a fantastic resource for online publishers: http://www.worldwidelearn.com/ezine-publishing.htm
As you can see, there are many online sources that exist solely for the purpose of helping ezine publishers succeed. With the massive amount of information available to you, there's really no reason you haven't started your own ezine. So come on, what are you waiting for? Your Net fame awaits!
About the Author
Merle http://www.EzineAdAuction.com "Where some of the BEST Deals in Ezine Advertising are Made" Buy & Sell Ezine Ads in a live auction setting! Publishers sell off your excess inventory and Buyers pick up some Fantastic bargains. Go now.
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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