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10 Marketing Tips For Success
1. FREE... I got your attention, didn't I. Offer a free report, e-book or "how to" course. Information is the top selling product online. You can use this to your benefit by offering free information. - As a sample of your information product...
Do You Have What It Takes?
If you want to succeed in any type of marketing group or program, there are a few things you're going to need to plan on: an investment of your time, a lot of hard work to build your business and a sense of dedication towards your future. You...
How to Build a Responsive List
Everything you read concerning Internet Marketing tells you that you must have a list to succeed. That's true but it doesn't go far enough! If no one pays any attention to what you have to say, your list is worthless. Here are some tips on how to...
The Right Track
There's an old saying - "Even if you're on the right track, you'll get run over if you just sit there." How many people try to set their business on the "right track" and just never make it? Just what is the "right track"? You can be relatively...
Writing Articles, But Still Not Getting Traffic? That’s Because Your Articles Suck – But I Can Help! (Part 2)
Last time on “Because your articles suck” – we discussed how to write effective headers, bylines (boy were those easy), and article summaries. Now it’s time to move on to the body of the article and then the all-important resource box. Body (Wow,...
 
Pop-Up Windows: A Nuisance or a Gold Mine?

Pop-Up Windows: A Nuisance or a Gold Mine?
by Karon Thackston
http://www.ktamarketing.com

How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have become a widely used marketing tool. But do they work? Are they just a nuisance, or are they really the gold mine that all the “gurus” claim?

After doing a good deal of research, I’ve discovered some pretty interesting facts. After implementing my own pop-up campaign, I’ve had some enlightening moments. Allow me to tell you what I’ve discovered, and you can make up your own mind.

I started by looking to one of my favorite marketing research resources, http://www.marketingexperiments.com. They actually spent over $4,000 testing pop-up windows and compiling the results. Their experiment included using pop-ups for a biweekly ezine publisher and a computer products retailer.

The results were astounding! The ezine publisher got 100 more subscribers during a one-week period WITH the pop-up window than WITHOUT. The computer retailer received over 3,700 new subscribers by using a pop-up window. That was enough to convince me to look further into using pop-ups on my own sites.

(NOTE: One thing the experiment was careful to point out is that copy plays an enormous role in the success or failure of the pop-up. I wholeheartedly agree!)

Using my KT & Associates site (http://www.ktamarketing.com) as the guinea pig, I added a pop-up window (to show on exit) giving information about my copywriting course. Then I waited and watched. Success didn’t take long!

While I do not conduct the “controlled” experiments that MarketingExperiments.com does, I do have some basic data to offer you. After an 11-day period, I checked my site statistics and was very pleased! I had gotten a number of page views (not “hits” - “page views”) using the pop-up window. I had also seen a 50% conversion rate. (Meaning that 50% of those who clicked to my copywriting course site purchased the product.) The pop-up was working great!

What were the factors that made a successful pop-up window? For the folks at MarketingExperiments.com, it was an offer of some sort. The computer retailer offered the opportunity to win a prize. The ezine publisher offered the chance to enter a sweepstake. However, that leads to another issue (that I won’t get into at the moment) of attrition. After the contest is


over, and the prize is awarded, will the subscribers unsubscribe?

For me, I offered something of interest to my visitors. They came to my site seeking marketing and copywriting information. It made sense that they would be interested in the course. Viewers never read every single word of your Web site, so the pop-up window gave me the opportunity to tack a “PS” onto their visits. Sort of stating, “Oops! You might have missed this. Don’t you want to take a look before you go?”

There are several things to keep in mind when creating pop-up windows (based on my opinion).

1. Do make your pop-up window visible on exit, not entry, of your site. The reason being that when people enter your site and a window flashes up immediately, it blocks their view of your index page. It also can be annoying. Allow them to browse around a bit and then, when leaving, have your window pop up.

2. Do make your message short and sweet. Giant, flashing signs and windows tend to give an overwhelming impression and cause your visitor to back away. Keeping your message short and your pop-up window small are less obtrusive and, therefore, more widely accepted.

3. Don’t use multiple pop-ups on your site at the same time. That is one surefire way to send your visitors packing.

4. Don’t put pop-up windows on every page of your site. Regardless of what the so-called marketing gurus tell you, it will backfire due to the annoyance factor.

While I can’t tell you what would work for your site or your particular target market, I do recommend that you experiment a little with pop-up windows. You might just find another inexpensive marketing method that will increase your cash flow!

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine!
join-businessessentials@lyris1.listenvoy.com

About the Author

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine!
join-businessessentials@lyris1.listenvoy.com

 

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • mail orders success guide

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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