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Five Reasons You Should Market Online
If you’ve got a website you’ll need to let the world know about it. This is called internet marketing. Believe me, it wasn’t too long ago that I didn’t know a single thing about this concept. However, ever since I committed myself to learning about...
It's Up To You!
A race car driver once gave some advice on how to steer through an accident. He said most people make the mistake of looking at the obstacle they could hit rather than looking for an open field. He then made the point that a person will steer in the...
The Awesome Power Of Ezine Writing
The Awesome Power Of Ezine Writing by John Colanzi
Ezine writing is such a powerful method of promotion, I have to shake my head and wonder why so few marketers aren't taking advantage of it.
I keep my eye on the announcement lists and the...
Why do I publish thee?
Why do I publish thee? By Linda Landry Creating and publishing an electronic newsletter has been an experience. I still do not think I have it down pat, yet, but I do believe I am making progress. There have been so many scares within the last year...
Why You Should Be Writing Articles
Did you know that one of the most effective ways to promote your business online is to write articles for publication in ezines? It's true. Writing articles can successfully drive tons of free targeted traffic to your website and is a technique...
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"Publish an Ezine; Your Website Depends on It!"
So you've done all the research, built your website and you're ready to show it off to the world and make your Internet fortune. "Whoa," not so fast there, Mister. If you haven't included an ezine, your site is missing out on a major online marketing tool. Here's why the decision to include one or not can lead to your website's success or ultimate failure.
1st Time Visitors. Let's face it: the first time someone comes to your website, the odds are they're going to be leary and not buy from you right away. By giving them the chance to subscribe to your newsletter you're actually giving yourself another chance to sell to them down the road. Your ezine will give them multiple incentives to visit your site and make a purchase.
Build an Opt In List. There's a reason why off-line marketers have done direct mailings for years: they work. Collecting email addresses of visitors to your website allows you to compile a list of people who want to hear from you. By signing up for your newsletter, you're given permission to market to these people on a regular basis. Your list will become your most precious marketing commodity.
Establishes Trust. The truth is, your site visitors have no idea if you're an upright business person or some mad hacker in a dark basement out to grab their credit card number. By giving them the opportunity to subscribe to your ezine you'll be able to establish a "relationship" where your subscribers will come to trust and rely upon you. By providing them with helpful information on a consistent basis you'll become someone they turn to when in need of the types of products/services you sell.
Establish Yourself as an Expert. Let's say you're an accountant and I'm considering using your services. How do I know you're any good? Well, if you had been publishing a newsletter with helpful accounting tips and tax saving information all along, you would have established yourself as an expert in my mind.
By sharing your knowledge with others, you'll establish yourself as an expert in your field. An ezine helps you to establish credibility in your chosen
subject and distinguishes you from others online who may be working in a similar vein. Be the one people turn to, become the EXPERT.
Sell Back End Products. As long as your ezine supplies helpful information, you can actually pitch your sales talk softly between the lines. As long as your ezine is not 99% ads, you can use it to plug any product or service you sell. If you don't have your own products/services, you can plug affiliate programs you may be involved with as well. Just try to keep everything you promote related to the theme of your newsletter. If your ezine is health related you should only include health related products to keep it on topic for your target market. As you run sales or specials you'll also want to make your subscribers aware of them. Remember, your ezine is a marketing tool; use it as such.
Drives Traffic. There are millions of websites out there, so what's going to bring me back to yours? An ezine, of course! By emailing your subscribers a newsletter which always includes a link back to your site, you're reminding them to come back again and again -- driving traffic on a consistent basis. How many times have you gone to a website and signed up for their ezine and forgotton about the site? I know I have, but when their ezine shows up in my mailbox it reminds me of how much I enjoyed their site and usually results in my re-visiting. This is POWERFUL STUFF.
These are just some of the reasons why you need to be publishing an ezine. A website needs a newsletter and a newsletter needs a website. They just go together like Peanut Butter and Jelly. One without the other is a weak link in the online marketing chain. Don't underestimate the importance of your very own ezine. As your list grows you'll have a very powerful marketing tool on your hands, one you can sell to again and again!
About the Author
Merle http://www.EzineAdAuction.com "Where some of the BEST Deals in Ezine Advertising are Made" Buy & Sell Ezine Ads in a live auction setting! Publishers sell off your excess inventory and Buyers pick up some Fantastic bargains. Go now.
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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