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Do You Play Hit and Miss With Your Marketing?
Too many online marketers use a "hit and miss" marketing approach. By that I mean placing some ads here and there in the hopes of selling something. And it's the worst possible way to do business. Why? Because you probably *won't* do much, if any,...
Do You Remember To Send Nice Notes?
In the past few years, the look of marketing has changed - for the better I believe. Money businesses spend on Public Relations (PR) has increased and has become a marketing priority. Even on the Internet, people want to connect with you – to see...
How To Turn an Ezine Advertising Strategy Into Thousands of Dollars Overnite!
OK, so we have all heard the clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program of which you are a member) and you also have a small classified...
Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?" I can't answer that questions until I ask a number of questions first. Do you have an advertising plan? Are...
Writing Ezine Articles - 4 Reasons Why You Should Do It
One of the best ways to promote your website in the internet is to write articles in Ezines. You don't have to be a Master or Guru to start writing articles! Anyone who's been in the business for 2 or 3 months certainly has a lot of information...
 
Relationship Marketing Online

Forming good relationships is a part of life; not only
for ourselves but for our businesses. You should be
thinking of your customers
as long-term clients, not just one time sales. When
you work hard at forming good relationships with
them, you'll find they come back and buy from you again and
again.

Remember this: It's much easier to sell to an existing
client then to find a new one. It's also less expensive.
Another "perk" of making them happy is they'll refer
their friends and associates to you, which is great for
business. Referrals are like a "personal endorsement"
of your work. By the time a referral calls you, he's
already partially sold on using your products or
services. In essence the referral has given your
company the "stamp of approval."

So how do you go about forming relationships with
clients? Well, first of all you need to care about
their wants and needs -- not appear to care, but really care.
In our rush-rush hurry-up society, personalized
care is hard to find. If you care, you'll stand
out from the crowd and be remembered in your
customer's mind when he needs another service
or product like yours in the future. The point
is to establish long term bonds with
them.

There are a variety of things you can easily
incorporate into your "relationship marketing
plan" on a daily basis:

1) After finishing a job for a client, always
"hand write" a thank you card stating
how much you appreciate their business.

2) Keep your eyes


open when online for anything
that may interest or affect your customer's
business. Send them a quick e-mail with the URL
or send the page itself. It only takes a minute
but really shows you care.

3) When you find a newspaper or magazine article that may interest one
of your customers, rip it out and send it
to them. Watch for business-related as well as
anything personal you know that they enjoy.

4) When adding new services or updating prices,
make sure you send your existing clients a copy.
This not only keeps them up to date on new
products or services but also serves as a reminder
to call if they need anything.

5) Make sure that anyone you have done work for
is subscribed to your ezine (you do have one, right?)
An ezine keeps you fresh in clients' minds and
helps to establish trust and credibility.

By giving customers more than they paid for,
they'll perceive you and your business as a "real
value," resulting in return visits and increased sales.

Work on building relationships with your customers
and the profit margins will take care of themselves.
After all, they can buy from anyone; make them *want*
to buy from *you*.

About the Author

Merle
http://www.ezineadauction.com
"Where the Best Deals in Ezine Advertising are Made"
Subscribe to Ezine Ad Auction Authority and be
kept up to date on new auctions as they're added
and much more subscribe@ezineadauction.com
For advertising information send mailto:advertise@ezineadauction.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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