|
Interviews With Successful Ezine Publishers - James McEwen
James McEwen is publisher of Biz Marketing Corner. Subscribe to our ezine and get a FREE membership to our Website Marketing and Promotion Center - the tools you need to successfully build and market your business. To subscribe visit...
Leveraging the Value of Your Ezine Subscribers
Since you came to the web and began to explore the subject of making money on the internet, you have heard from dozens of sources that what you really needed to do was to start your own newsletter. Chances are, you have heeded that advice and...
The Smart Web Site: Navigating the 7 Red Flags
"The Smart Web Site – Navigating The Field Of 7 Red Flags" © 2002 by Scott T. Smith, Copywriting.Net Figuring out what makes a smart, profitable Web site is a process of elimination. Look around at what's out there on the Web. Take a very close...
Three Big Barriers To Small Business Marketing Success
When you feel like you’re always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a “not seeing the forest for the trees”...
Using ezine promotion to your advantage
using ezine promotion to our advantage.
Whereas search engines take months to bring results, ezines can bring you sales within 24 hours of your ads running.
This type of immediate results can really get you motivated to continue your online...
|
|
| |
|
|
|
|
|
|
Relationship Marketing Online
Forming good relationships is a part of life; not only for ourselves but for our businesses. You should be thinking of your customers as long-term clients, not just one time sales. When you work hard at forming good relationships with them, you'll find they come back and buy from you again and again.
Remember this: It's much easier to sell to an existing client then to find a new one. It's also less expensive. Another "perk" of making them happy is they'll refer their friends and associates to you, which is great for business. Referrals are like a "personal endorsement" of your work. By the time a referral calls you, he's already partially sold on using your products or services. In essence the referral has given your company the "stamp of approval."
So how do you go about forming relationships with clients? Well, first of all you need to care about their wants and needs -- not appear to care, but really care. In our rush-rush hurry-up society, personalized care is hard to find. If you care, you'll stand out from the crowd and be remembered in your customer's mind when he needs another service or product like yours in the future. The point is to establish long term bonds with them.
There are a variety of things you can easily incorporate into your "relationship marketing plan" on a daily basis:
1) After finishing a job for a client, always "hand write" a thank you card stating how much you appreciate their business.
2) Keep your eyes
open when online for anything that may interest or affect your customer's business. Send them a quick e-mail with the URL or send the page itself. It only takes a minute but really shows you care.
3) When you find a newspaper or magazine article that may interest one of your customers, rip it out and send it to them. Watch for business-related as well as anything personal you know that they enjoy.
4) When adding new services or updating prices, make sure you send your existing clients a copy. This not only keeps them up to date on new products or services but also serves as a reminder to call if they need anything.
5) Make sure that anyone you have done work for is subscribed to your ezine (you do have one, right?) An ezine keeps you fresh in clients' minds and helps to establish trust and credibility.
By giving customers more than they paid for, they'll perceive you and your business as a "real value," resulting in return visits and increased sales.
Work on building relationships with your customers and the profit margins will take care of themselves. After all, they can buy from anyone; make them *want* to buy from *you*.
About the Author
Merle http://www.ezineadauction.com "Where the Best Deals in Ezine Advertising are Made" Subscribe to Ezine Ad Auction Authority and be kept up to date on new auctions as they're added and much more subscribe@ezineadauction.com For advertising information send mailto:advertise@ezineadauction.com
|
|
|
|
|
| Ezine Article Submission - Submit Your Best Articles For Massive ... |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
  |
| The Ezine Directory |
| The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
| www.ezine-dir.com |
  |
| e-zine-list: John Labovitz's e-zine-list |
| I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
| www.meer.net |
  |
| BME: Body Modification Ezine - The biggest and best online bod-mod ... |
| Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
| www.bmezine.com |
  |
| Ezine Publishers & Email Marketers Promote Their New Email ... |
| Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
| new-list.com |
  |
| Ezine - Wikipedia, the free encyclopedia |
| Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
| en.wikipedia.org |
  |
| News & Ezine Strategies For Email Newsletter Publishers ... |
| EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
| emailuniverse.com |
  |
| Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
| Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
| www.bestezines.com |
  |
| Ezine Directory |
| Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
| www.ezinelisting.com |
  |
| Browser based email list management, ezine hosting, and campaign ... |
| Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
| www.ezinedirector.com |
  |
| Splendid E-zine |
| Splendid: Daily music reviews, articles, interviews and more. |
| www.splendidezine.com |
  |
| OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
| Monthly magazine with reviews, articles, and discussion forums. |
| www.os2ezine.com |
  |
| E-ZineZ - The Handbook of Ezine Publishing |
| An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
| www.e-zinez.com |
  |
| EzineUniversity - Free Online Training for Ezine Publishers |
| EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
| www.ezineuniversity.com |
  |
| Ezines |
| E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
| www.web-source.net |
  |
| My Favorite Ezines - The Family Friendly Ezine and Email ... |
| The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
| www.myfavoriteezines.com |
  |
| Tattoos.Com Ezine Front Page |
| Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
| tattoos.com |
  |
| Welcome To Ezine.Com! |
| Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
| www.ezine.com |
  |
| Ezine Information |
| What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
| www.dtguide.com |
  |
| Asian American Movement Ezine |
| Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
| www.aamovement.net |
  |