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Let me ask you this ‘Who can you sell your products or services to over and over again?’ Your subscriber list is an unlimited source to market your products to. You can test your products, run surveys, do anything that might be of interest to...
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Should You Advertise on TV?

When people discover my background in advertising,
the questions flow. One of the most frequent
questions is "Should I advertise on TV?"

I can't answer that questions until I ask a
number of questions first.

Do you have an advertising plan?

Are you working on a firm budget?

What are you trying to accomplish with your
advertising?

Where are you spending your money now?

Usually by the 4th question the happy face becomes
one of disappointment.

Contractors don't build a building without a plan,
and you shouldn't advertise without a plan. The
first action is to determine what you want your
advertising to do. Most small and medium
businesses do not have the bucks for long term
image, so they focus on a call to action or
proclaiming benefits (not features).

Can TV do that? Probably. Can you afford it?
Probably not. Local TV ads even in the smallest of
television markets are expensive. You can buy
cheap ads, but


the cost is factored to the number
of viewers. The cheaper the ads, the fewer the
viewers. How many folks do you know are glued to
the tube at 5:45 AM?

You can get on TV by using the Cable TV in your
market. With Cable, you can buy a package that's
spread over 15 or more cable channels. Beware the
number of viewers and the shoddy production. Get
my article "Cable Ads 5 Bucks" by sending a blank
eMail to MailTo:CableAds@BigIdeasGroup.com

Some people in business believe you haven't
"arrived" until your business is on TV or on a
billboard, or both. Funny, I know of hundreds of
businesses making big bucks that don't use either.

About the Author

©2005 BIG Mike McDaniel, All Rights Reserved
Mike@BIGIdeasGroup.com
BIG Mike is a Small Business Consultant,
Professional Speaker and former Major Market TV
News Anchor. http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter
MailTo:subscribe-956603364@ezinedirector.net

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
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BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • johnny appleseed a lesson in sowing and reaping

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