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I Want to Do an Ezine! Part 2 How Do I Start?
I Want to Do an Ezine! Part 2 How Do I Start? Copyright Terri Seymour When starting your ezine, the first thing you want to do is name it. I would suggest keeping the name as close to your website/business name as possible. If you do not have a...
MARKETING BASICS: Gather it all up!
So, you've bought into an affiliate program, and you're ready to make some money. Ok then, now what? First, realize that successful businesses start with successful planning. You can't just hop around blindly and expect things to happen for you....
Marketing Wizard Shares Her 2004 Marketing Forecast
With next year just around the corner, Internet Marketing Wizard, Catherine Franz, is sharing some tips on what to expect in 2004 that could possibly affect your business. * Interrupt marketing is still fading in 2004, actually decreasing...
Seven Sure Steps In Building Your Reputation Online
If you have to part with your hard-earned money for some goods or services, who would you rather trust: a novice provider or an expert one? The answer to that question is what makes branding so much important. Branding is the process, nay, the art,...
Write a Power Press Release and Get a Feature Story-Seven Times as Valuable as Advertising
Do you send out press releases? Have they brought you financial rewards? If not, you may want to rethink how to write a good one-one that editors pay attention to. If editors noticeand love your press release, they will want to interview you for a...
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Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"
I can't answer that questions until I ask a number of questions first.
Do you have an advertising plan?
Are you working on a firm budget?
What are you trying to accomplish with your advertising?
Where are you spending your money now?
Usually by the 4th question the happy face becomes one of disappointment.
Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what you want your advertising to do. Most small and medium businesses do not have the bucks for long term image, so they focus on a call to action or proclaiming benefits (not features).
Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but
the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know are glued to the tube at 5:45 AM?
You can get on TV by using the Cable TV in your market. With Cable, you can buy a package that's spread over 15 or more cable channels. Beware the number of viewers and the shoddy production. Get my article "Cable Ads 5 Bucks" by sending a blank eMail to MailTo:CableAds@BigIdeasGroup.com
Some people in business believe you haven't "arrived" until your business is on TV or on a billboard, or both. Funny, I know of hundreds of businesses making big bucks that don't use either.
About the Author
©2005 BIG Mike McDaniel, All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Small Business Consultant, Professional Speaker and former Major Market TV News Anchor. http://BIGIdeasGroup.com
Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net
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