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5 Innovative Internet Marketing Strategies To Advertise Your Website, And Generate Tons Of Orders!
There are two different groups of online marketers. First group: those who are making lots of sales and piles of cash daily. Then the second group: those who are making nothing because they are not getting any traffics to their websites. To...
Ezine Advertising Strategy Exposed-16 Tips To Boost Your Profits
In my opinion, Electronic Magazine (Ezine) advertising is thegreatest, untapped source of online advertising available today. The reason: Ezine Advertising (EA) matches your product or ideato people with similar interests. Example: who better to...
Is Network Marketing Easy??
I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I...
Seven Ways to Keep Earning After You’ve Completed the Sale
So you’ve just sold another digital product; things are going great, right? Well, they might be, but unless you separate yourself from the crowd, you’re probably still leaving money on the table. Here are seven simple ways to keep the money coming...
Ten Unusual Products You Can Use As Bonuses
1. Offline Directory - Create an online directory of offline resources. You could include names, phone numbers, addresses, etc. 2. eBook of Reviews - Publish an ebook of stuff that's related to your target audience that you could review like...
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Should You Offer Commissions For Customer Referrals?
As a small business owner you may find yourself in a situation where you want to partner with another business but they are asking for a commission on your services. You will want to be prepared to handle such a request BEFORE you find yourself in this situation.
Whenever someone asks you for a commission in exchange for marketing your product or service, it is basically an affiliate or referral program. This can be one of the most powerful forms of marketing because it promotes word-of-mouth marketing. Who better to refer clients or customers to you than someone who fully understands the value of the services you have to offer?
Often these people are your current satisfied customers, or as is the case with this question, they may be strategic partners. Strategic partners are those individuals or businesses who agree to refer business to you, sometimes in exchange for you doing the same for them, or perhaps for a commission. Either way, it is important to make sure it is a win-win situation for both sides.
If you consider these individuals or businesses are in effect doing your marketing for you, then you realize paying a referral incentive or commission is merely a marketing expense.
When you consider that referred customers are "warm leads" and are a lot more likely to purchase from you than a "cold" prospect because they come with an endorsement from someone they trust, then you see even
more how valuable this referral marketing can be.
My suggestion is to approach this as a potential business partnership. Make sure they completely understand the benefits you can provide to their customers and let them know you would like to design a mutually beneficial partnership. Before you offer to pay them a commission, find out what is important to them.
What are they looking for that you can possibly help them to get? In this case the potential partner IS your target audience so know them and approach them with a relevant proposition. Be willing to pay a referral fee or commission if that is all they are interested in, but also be open to other ideas.
I have negotiated some amazing partnerships just by spending some time talking and brainstorming with potential partners. In other cases I have straight affiliate/commission partnerships. It all depends on the partner and how we determine we can BEST HELP EACH OTHER to be successful.
(C) 2005 Debbie LaChusa
About the Author
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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