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Earning the Right to Sell with Stats — 10 Steps to Greatness
We could learn a thing or two from pro sports. Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen. Those...
Have You Checked Out the Competition?
no article About the Author
©Susan Dunn, MA, Marketing Coach, http://www.webstrategies.cc . Let us help you market on the Internet. Web design and critique, article-writing and submission service, marketing plans. Mailto:sdunn@susandunn.cc for...
Internet Marketing In The Future
What's in store for those trying to become successful in the Internet Marketing field in the future? Will the increasing popularity of the Internet benefit or hinder your efforts? How do I as a marketing professional take advantage of this ...
Interviews With Successful Ezine Publishers - Jan Tallent-Dandridge
Jan Tallent-Dandridge is publisher of Rim Digest, a marketing and small business ezine with informative articles, helpful tips, fun info and lots of freebies that goes out three days a week: on Monday, Thursday and Saturday. Interested potential...
Relationship Marketing Online
Forming good relationships is a part of life; not only for ourselves but for our businesses. You should be thinking of your customers as long-term clients, not just one time sales. When you work hard at forming good relationships with them, you'll...
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Successful High-Tech Marketing on the Old-Fashioned Internet
When I first began doing business on the Internet in 1997, I believed a widely circulating rumor that all one had to do to become successful (and, wealthy) was to build a web site.
Well, after doing so and, repeatedly, making mistakes and failing, I quickly became depressed with online marketing. Being accustomed to accomplishing many, if not most, things I set out to do (except 8th-Grade Algebra), I figured I had finally met my match. I also figured that I must simply be the only person online not making a 6-figure income. Oh, the price of naivete!
Fueling this idea, were ongoing unsolicited Emails from others who, alternatively, stated they were raking in hundreds of thousands of dollars per year. Some were even willing to (and did) provide "checks" as proof! Today, I'm embarrassed to admit to my naivete, as I now realize that, given the right tools, virtually anything can be fabricated online.
In an effort to save you from emotional woes, or relieve you of them if you have already encountered them, I am going to provide you with information on how you can realistically garner success online as I have now, successfully, three years later.
And you, likewise, can use these same methods to successfully promote any product, service, or information online as well. So, let's get started...
1.Pre-Promotion Campaign - Prior to beginning your active promotion campaign, initiate a pre- promotion campaign by joining as many online discussion lists relating to your area of business as possible.
You should be able to easily find such lists at "Egroups.com" (http://www.egroups.com), "Topica.com" (http://www.topica.com), Listbot (http://www.listbot.com), or a few other lesser- known list groups.
Next, place a reference to whatever you wish to promote, within your Email signature file so that when you post notices, questions, concerns, or answers to your lists, information regarding your business will automatically post along with it in your signature file as well for others to see and, hopefully, acquire what you are promoting within it.
Your signature file reference should contain an attention-grabbing headline, along with a 4-5-line text of information regarding your business. Review the "Help" section of your Email software or manual in order to learn how to set up your signature file correctly.
2. News Releases - Pull up your favorite search engine(s) and search for "news sites," "news posts," or any related term. What you are seeking, are sites that allow posting of news releases and notices regarding your business, products, services, information, ventures, etc.
These are very detailed and instructional on how to get your information posted within them. One of the most recognizable sites is the Internet News Bureau, which requires a fee. However, there are other sites, many of which are free, as well.
Also, forward news releases to the editors of any online ezines, as well as offline magazines, most of which will have web sites as well. You can also locate most of these through search engines by searching on the term, "ezines." Popular sites for offline publications include the AJR Newslink at http://ajr.newslink.org, and Gebbie's Press at http://www.gebbieinc.com.
3. Articles - If you are familiar fairly well with various details of your business (and you should be), consider the idea of providing tips, shortcuts, advice, and any additional helpful information to editors of ezines and magazines.
There are also databanks, whereby, you can list your articles for other publishers and editors to freely use with the condition that they maintain your byline with your article to insure credit to you. One such databank is at http://www.ideamarketers.com, and there are more.
Ongoing content is the primary need at any publication. At the end of your article, include a notice that is commonly known in the publishing industry as a "by-line." This is actually 2-tools-in-1. First, the content of the article itself, then, the byline containing information
regarding your own business, product, service, or information.
4. Search Engines - List, not only the main or home page of your web site with the search engines, but also your additional pages, as long as they are different and titled accordingly. Doing this, will dramatically increase the traffic to your site. In fact, at some point, you should experience an increase geometrically.
5. Announcement Sites - This is a 1-shot opportunity, so make it good. What you want to do at announcement sites, is to provide the most attention-getting information you possibly can for your venture, as you can, generally, only do this once for new start-up businesses. Two popular announcement sites are the "What's New" and the "What's New Too" sites.
6. Announcement Lists - There also exists Email announcement lists, much like announcement sites, whereby, you can provide notices and posts regarding your product, service, or information.
The main difference, however, is that as announcement sites only allow for a 1-time post, announcement lists, contrastly, allow postings periodically and, generally, on a weekly or monthly basis. You can also find these at the Egroups, Topica, and Listbot sites.
7. Ezine Ads - Ezine ads are great, as long as their publications contain high enough circulations to warrant the CPM (Cost Per Thousand) readers. However, the drawback is that many readers pass them by, naturally, having more interest in the content of the publication.
Additionally, ads tend to get "lost" in publications that publish a high number of ads in issues. In most cases in the offline-publishing world, an ideal CPM rate is 10,000 readers per $1.00 spent. Try for this same ratio in your Ezine ads as well. A great resource for advertising in ezines is the Ezine Directory (http://www.ezinedirectory.com).
8. Publisher Swaps - This promotion method is exclusive to Ezine and newsletter publishers, and is, whereby, publishers trade ads with each other to be placed in their respective publications in the effort of gaining new subscribers.
Successful ad swaps can provide dramatic increases in the subscriber base of your own publications. The Ezine Directory should provide some, if not all, information regarding it. Or, you can use the directory's content to contact publishers with a "swap proposal."
9. Opt-In Direct Email - To "opt-in" means to voluntarily accept information or notices via Email from outside sources regarding particular interests that you have. There are, literally, millions of people online who are members of such lists.
As a business owner interested in promoting your product, service, or information, you rent such a list from the opt-in service, providing your sales letter or material to the service, then allowing the information to be sent via Email by the service to the list members you have selected.
This is the popular and preferred alternative to unsolicited bulk emailing or "spamming." Once a list is mailed, your response is almost immediate.
The interested responders then purchase your offer, or request more information, at which time, you should have an auto responder already set up to "feedback" more sales literature. An auto responder is an automated Email address that, when accessed, returns certain pre-input information.
Once purchases are made, these particular list buyers then become your own customers, and you can usually provide them with similar follow- up products, services, or information in the future without re-renting their name from the list. The most widely known is Postmaster Direct at http://www.postmasterdirect.com.
These are the methods and techniques that I have found to be realistic, sound and, most importantly, successful. They are applicable to anything that lends itself commercially viable, whether it is a product, service, or information.
About the Author
Kenny Love Enterprises. Provider of diversified information, products, and resources. See his extensive web site at http://www.kennylove.net.
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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