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Test, Test and Re-test

We could all take a lesson from children. As they are growing
up, and learning right from wrong, they are constantly testing to
see what they can do, and what is not acceptable.

I see hundreds of ads everyday on the web, and while there are
some good ones, most fall into the "ho-hum" variety, and some are
downright awful. Now this isn't bad, if they are testing to see
what is going to work, and what isn't.

Many put up an ad with no idea as to whether it will produce or
not. They let the same ad run for a period of time, and wonder
why they didn't get results. They then do one of two things.
They either blame the publication for not generating business for
them, or give up entirely and go out of business. Others will run
an ad once, and when the world doesn't beat a path to their door,
they react the same way.

It is a proven fact that an ad must be seen five to seven times
before someone can be expected to take action. If your ad is
targeted to your market, and you are not getting responses, the
odds are you have a "crummy ad". It is not then time to quit or
blame the publication. It is time to change the ad.

All successful marketers have one thing in common. They are
constantly testing the effectiveness of their ads. One of the
most successful that I know, almost always runs more than one ad
in the same or similar publication at the same time. You could
put the ads side by side, and not realize they were from the same
person for the same thing. She lets each ad run five times,
always keeping careful track of the drawing power of the ads, and
keeps the strongest and changes the weakest.

Mechanically, her method is really quite simple. She uses a
different email address in each ad, and a different website
address as well. Both websites are exactly the same, but have
different URL's. She got her websites from a low cost web space
provider where she not only reserved the name of her site, but
got web space as well for less than the cost of her ads. There
are several low cost web space providers. I can recommend
and - You really
should go with the one that meets your needs at the best price.
Don't fall for the "hoopla" that you get "jillions" of characters
of online storage for a few bucks more. You don't need all that
room. I have dozens of web sites, and they are all under 10MB
of storage. Capabilities being equal - price is boss.

She uses a


popular ISP, but doesn't use that address in her ads.
She feels, and I agree, that an ISP email address does not
conjure up a strong "business image". Your choice of an ISP is
important if you hope to do business on the web. Be sure yours
provides an industry standard POP3 email capability. While AOL
is great for many things, it does use their own proprietary email
system, and isn't, in my judgement, the best choice for running a
business.

She got a POP3 email address with each of her web sites, so she
uses those. She also uses a different email address on her web
sites - most web space providers give you unlimited email
aliases. She then installed the Eudora email package with a
different folder for each address she uses. When she gets an
email, which was sent to one of those addresses, she has Eudora
automatically file it in the appropriate folder, and send an
immediate response. This lets her prospect know she got the
message, but more importantly, allows her to track which ad it
came from. If the email address was one of the addresses in her
ads, she knows which one. If it came from one of the web sites,
she knows which ad sent the prospect to that site.

But what has happened here? A quick count of the emails in each
of the folders reveals which ad is pulling, and where the
prospect is coming from. Now, remember the unlimited aliases,
she got with her web space. If she is going to try to test the
effectiveness of several publications, she simply uses a
different alias for that ad in each publication, and sets up a
separate folder in Eudora for it.

There are other ways of course to track the ads by forcing the
subject in your email address, and having a different subject for
each ad. The cost of web space however, and email addresses has
come down so much in the last few years, that having separate
email addresses is most likely the easiest way to track the
results of your ads, and present a professional image.

You must test, test, and retest your ads. If you do, you will
find the winning combination, and realize the power of the web.

About the Author

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: mailto:tipofday-subscribe@topica.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • importance of marketing offline

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  • index

  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • payment processing basics

  • pay per click fraud exposed

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