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The Importance of Writing Good Web Site Sales Copy

The Importance of Writing Good Web Site Sales Copy
Judy Cullins c. 2003 All Rights Reserved.

Many small businesses fail because their owners don't pay
enough attention to sales copy. Especially Online.

The biggest mistake? Sales copy that doesn't serve the needs
and desires of your site's visitor.

Ask yourself these questions: "What does my Web site say
about me? Does its messages take my readers by the collar and
convince them to read more? Do my words inspire my readers?
Will they learn what they need to know in order to arrive at an
informed decision to buy? Will they be eager to contact me?

Here are 6 ways to make your web copy sell products and
services:

1. Create a Web page with words that convince your potential
clients to keep reading, to gain trust, and to take action. Think
about the headlines you have placed on your home page. Are
they so powerful and convincing they force your client to click to
your sales letter? Do they describe benefits your potential client
can see, hear and feel? Or are they wishy-washy saying
something like: "Welcome to my site. My bio is at ..., or "click
here" to subscribe to my fabulous ezine?

2. Make it easy for your Web site's visitors to buy. Some
people hate to buy Online because they fear for the security of
their credit card information. Give them several options, including
a coupon they can print and either send by regular mail or fax to
your free 800 number.

3. Model your Web pages after a successful coach's pages. If
something out there seems to be working, why re-invent the
wheel? Visit other Web sites and critically observe what they do
well and what they do poorly. Then, compare those analyses to
your own site.

Your site shouldn't just be a virtual brochure with your
qualifications and offerings. Your home page should have
only "Passion Headlines" that pull sales, one outstanding
testimonial, and a


few questions from your reader's point of view
that leads them via a link to your service information and bio. Put
just a few words about you on the home page. People don't care
about you; they want solutions for their challenges.

4. Realize the power of the written word. If your Web site has
been up more than a few months, and you haven't gotten any
business, consider reconstructing it so it pulls sales. Write down
your description of: your audience, its needs and desires.
Address their problems, interests, values and how they like to
receive a service. Pre-plan your Web site, and state its purpose
- is it to make money, gain credibility, share a unique message?

5. List at least 10 benefits provided by your service. What are
the
best five? List 10 features of your service, too. What are the
best five? Remember, features don't sell, benefits do. Create a
variety of headlines that have marketing pizzazz. They can be in
the form of a question, a command, or a shocking statement, but
they should all be full of specific benefits. "Quadruple your
Online Income" is not enough. You must show how much time
that takes.

6. Finally, create a picture of the outcomes your client will see,
hear and feel. You must touch your potential client's soft spot -
that nerve center that says, "Yes, I want that!" Tap into your
creative side, with a friend, associate, or coach who knows this
uncharted territory - the language of sales.

Become a member of the 5% club -- Web site owners who
make at least half their income from their Web site.

About the Author

Judy Cullins: 20-year author, publisher, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: Ten Non-techie Ways to Market Your Book Online
www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
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www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
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Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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