|
|
Building your first Web Site
The ease with which visitors are able to use a Web Site is very important, especially if you`re trying to market something from the site. Usability is very much about how quickly and easily visitors are able to move around the site and not just...
CRYSTAL BALL GAZING : Ezine Publishing Predictions You Can Profit From In 2002
It's the time of the year when I take a break to reflect upon the year that's been - and wonder about the year ahead. In 2001, ezine publishing took a quantum leap, evolving from being predominantly an amateur's hobby into the most powerful...
Keeps Getting Easier...
This article may only be reproduced in its entirety, including the resource box and subscription information electronically or in print. A courtesy copy of yopur publication would be nice, too! Keeps Getting' Easier... "You know you want it" That...
The Yin & Yang of Internet Marketing
Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective.
Chinese view opposites...
Which of these mistakes are you making with ezine advertising?
Ezine advertising has been glorified by experts the world over as the last refuge for the little guy/gal to make a buck online. Well, I hate to deliver bad news, and please don't shoot the messenger, but there are some draw backs to ezine...
|
|
|
|
|
|
|
|
The Importance of Writing Good Web Site Sales Copy
The Importance of Writing Good Web Site Sales Copy Judy Cullins c. 2003 All Rights Reserved.
Many small businesses fail because their owners don't pay enough attention to sales copy. Especially Online.
The biggest mistake? Sales copy that doesn't serve the needs and desires of your site's visitor.
Ask yourself these questions: "What does my Web site say about me? Does its messages take my readers by the collar and convince them to read more? Do my words inspire my readers? Will they learn what they need to know in order to arrive at an informed decision to buy? Will they be eager to contact me?
Here are 6 ways to make your web copy sell products and services:
1. Create a Web page with words that convince your potential clients to keep reading, to gain trust, and to take action. Think about the headlines you have placed on your home page. Are they so powerful and convincing they force your client to click to your sales letter? Do they describe benefits your potential client can see, hear and feel? Or are they wishy-washy saying something like: "Welcome to my site. My bio is at ..., or "click here" to subscribe to my fabulous ezine?
2. Make it easy for your Web site's visitors to buy. Some people hate to buy Online because they fear for the security of their credit card information. Give them several options, including a coupon they can print and either send by regular mail or fax to your free 800 number.
3. Model your Web pages after a successful coach's pages. If something out there seems to be working, why re-invent the wheel? Visit other Web sites and critically observe what they do well and what they do poorly. Then, compare those analyses to your own site.
Your site shouldn't just be a virtual brochure with your qualifications and offerings. Your home page should have only "Passion Headlines" that pull sales, one outstanding testimonial, and a
few questions from your reader's point of view that leads them via a link to your service information and bio. Put just a few words about you on the home page. People don't care about you; they want solutions for their challenges.
4. Realize the power of the written word. If your Web site has been up more than a few months, and you haven't gotten any business, consider reconstructing it so it pulls sales. Write down your description of: your audience, its needs and desires. Address their problems, interests, values and how they like to receive a service. Pre-plan your Web site, and state its purpose - is it to make money, gain credibility, share a unique message?
5. List at least 10 benefits provided by your service. What are the best five? List 10 features of your service, too. What are the best five? Remember, features don't sell, benefits do. Create a variety of headlines that have marketing pizzazz. They can be in the form of a question, a command, or a shocking statement, but they should all be full of specific benefits. "Quadruple your Online Income" is not enough. You must show how much time that takes.
6. Finally, create a picture of the outcomes your client will see, hear and feel. You must touch your potential client's soft spot - that nerve center that says, "Yes, I want that!" Tap into your creative side, with a friend, associate, or coach who knows this uncharted territory - the language of sales.
Become a member of the 5% club -- Web site owners who make at least half their income from their Web site.
About the Author
Judy Cullins: 20-year author, publisher, book coach Helps entrepreneurs manifest their book and web dreams eBk: Ten Non-techie Ways to Market Your Book Online www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|