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"5 Surefire Ways To Drive Your Competition Crazy"
Word Count: 588 Character Width: 60 Resource Box: Choice of 2 =========================================================== "Five Surefire Ways To Drive Your Competition Crazy" - by "Dangerous" Debbie Jenkins (c) Debbie Jenkins. All Rights...
But What If You Can't Create Your Own Product?
The real money IS in creating and marketing your own products. You don't have to be on-line long before that truth begins to sink in. It's no different than off-line really. The off-line manufacturers earn substantially more than their sales...
Discover 7 Powerful Ways To Grab Free Advertising
Make a search on MSN for the word "directories" and it turns up a list over 27261 long - and some of the excellent submission list sites are not even listed here. Now come on do your math...If you could get your site mentioned in just 1000 of these...
Promote your business and get paid to do it!
How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it? Many writers, artists, speakers and entrepreneurs have found an...
Sanity? Are you kidding
by Raymond Johnston Jr. Do you have what it takes to be an ezine publisher? Someone told me the other day that anyone could become a newsletter or ezine publisher. That put me into some deep thought about the situation. I decided that it was...
 
THE MOST IMPORTANT SALE

It doesn't matter whether or not you have your own
product to sell...despite all the opinions to the
contrary. Me and a whole mess of others have made
money promoting other peoples' products.

Sales people are among the highest paid people in
the world because nothing happens until a sale is
made.

But there's one sale that you rarely, if ever,
hear about. It's the most important sale there is.
It's the one sale that, if not made, will never
make you any money.

And that sale is YOU. You have to be sold on the
product - whether your own or not - before you can
effectively promote and sell it to others.

You should be completely, totally and utterly sold
on the product or service itself. You should have
a total confidence in the product or service you're
offering to others.

Yep, the first sale to your success is selling
yourself. That's the first step.

Step 2 is communicating that confidence to your
audience.

Funny thing, though, we find that the very
definition of money is...

An idea backed with confidence.

The product or service is the idea. Do you have
total confidence in the product or service that
you're offering to others? If so, are you effectively
communicating that confidence to others so they, too,
gain confidence in that product or service?

See, the 'confidence' part of the definition of
money is the most difficult part to master. There
are many, many parts and steps to confidence.

'Confidence' could be said to be 'the taking of
the correct actions and overcoming the barriers
toward a known and acceptable goal.'

Though confidence itself is a bit deeper than
that, going through the correct actions and blasting
through those barriers that pop up will give you
confidence.

The more and the bigger barriers that you overcome,
the more unshakable your confidence becomes.

Making mistakes and failure are two of those
barriers that pop up...and quite frequently at that.

They teach us what the wrong actions are. They give
us character. They teach us, by default, how to
succeed.

But that still doesn't teach you how to communicate
your confidence to your audience so they, too, gain
your confidence...or at least enough confidence to
take some kind of action.


(That 'some kind of
action' could be signing up for a free ezine, asking
for more information, leaving their email address
for something free...or any other step in a multi-
step marketing campaign.)

I can't teach you how to communicate your
confidence in a short article, but I can teach you
some basics you can use today to help you increase
your sales.

BASIC 1: Read the sales letter you have for one
of the products that you're offering to others.
Only read what's actually written, and pay
particular attention to your headline. Does your
sales letter make YOU want it?

(If you don't have a sales letter for every
product you offer, you should write one and lay
everything on the line, tell the whole relevant
story and create want and curiosity.)

BASIC 2: Your audience buys results, not products.
Does your sales letter tell over and over, and in
different ways exactly how the product or service
will enhance their lives? Bullet points are good
for doing that.

BASIC 3: People decide to buy for emotional reasons,
then they seek to justify their decision with
facts and logic. That's one thing your bonuses and
guarantee are for.

BASIC 4: Curiosity Rules. You lead your reader
through your copy with curiosity. You let them
know what the product or service is, how their
lives will be made easier quickly, how simple it
is, that they can do it, and how to get it. You
never tell how it is done. (Very few exceptions)

BASIC 5: Building credibility boils down to getting
personal and almost intimate (not sexual) with
your reader. Let him or her know how to contact
you, how you've helped others - preferably with
testimonials, but not necessarily if your product
or service is brand new. (That's covered in a
different article altogether.) Tell them about
yourself in such a way so they trust you.

BASIC 6: Ease of order and quickness of delivery.
The easier it is to order, the more orders you'll
get. The quicker the delivery, the more orders
you'll get.

BASIC 7: Does your whole letter convey your own
personal confidence in what you're offering?
It better.


About the Author

Russell Burnham, Ph.D.
A Kickin' Home Study Course on Working the Web
http://buttkickincourse.com/

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
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ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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www.bmezine.com
 
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new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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