|
|
10 Quick Hot Tips for Creating that Highly Targeted 'Clicks' to Your Site
What is the most important thing that you want a Pay-Per-Click Search Engine to do for your site? Provide you with more traffic? Yes! That’s right, you might say. But that is absolutely wrong if that person answering is me. I don’t want traffic...
Ezine As A Viral Marketing Tool
A very popular method of marketing ezines and newsletters is by making them viral. If your newsletter contains information of value, such as tips, hints, news or tutorials, you'll find that subscribers will forward it on to others. Ezine...
Five easy ways to add punch to your words
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. If you could send a copy to me at email address: mailto:ab@digital-e.biz , I appreciate it. Many thanks. ** Summary: Writing is hard, even...
Offline Advertising Tips
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in...
Understanding the Difference Between Marketing and Promotion
Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this issue just a bit. In Marketing 101 at your local university,...
|
|
|
|
|
|
|
|
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website by Michael Southon
What is the most important part of your online business? Many people would say: "my website". And that’s understandable – it’s the most visible part of an internet business.
But the real power in your online business is email. It’s the ability to reach your database of contacts at the click of a button. The efficiency of your email pipeline will determine how much money your business makes.
Your website is just a way of building your mailing list - by collecting the email addresses of your visitors.
In fact, we’re not talking about one list, but several. Here are the lists that I maintain – they’re all people who at one time or another have visited my websites:
- people who have bought my products - people who have signed up to receive my articles - people who have joined my affiliate program - people who have signed up for my email course - people who have joined my newsletter
So why are these lists so important?
Because most of your visitors won't buy on the first contact. Statistics show that most people will need to see your message 7 times before they make a purchase. So if you're not collecting the email addresses of your visitors, you are losing out on a lot of sales.
But there is one list in particular that is like gold. It's your list of previous customers. These people are predisposed to buying from you. In fact, some businesses make 80% of their sales from previous customers.
All well and good - but what do I do with these lists?
Here are some ideas:
- announce your latest product to your customer list - announce your latest product to your affiliates list - send your latest article to your articles list - announce your latest product in your newsletter - publish your latest article in your newsletter - announce 'related' products to your customer list - send your latest article to your affiliates list so they can use it to promote your products
For each list that you manage you will need (1) an autoresponder account or an autoresponder script and (2) a way of capturing your visitor's email address.
(1) Autoresponder Accounts
An autoresponder account gives you the ability to manage a list without installing software - it's all done on a remote website. Most autoresponder accounts will give you:
- an email address for subscribing - an HTML form for subscribing - seven or more follow-up messages - a confirmation email to you every time someone joins - the ability to broadcast messages to your list - the ability to personalize your messages -
database of your prospects - online stats
Here are some sites that offer autoresponder accounts:
http://www.aweber.com/ http://www.getresponse.com/ http://www.responders.com/ http://www.proautoresponder.com/ http://www.www.roibot.com/ http://www.infogeneratorpro.com/ http://www.replypro.net/ http://www.auto-responder.co.uk/
Now, autoresponder accounts cost between $17 and $20 per month. And with most autoresponder services you can only manage one list per account. So if you are managing 5 lists, that quickly adds up to a hefty monthly bill.
But there are a few services that allow you to manage multiple lists with one account. Here are some of them:
http://www.rapidreply.net/ http://www.ezmailpro.com/ http://www.autorespond-it.com/ http://www.1automationwiz.com/ http://www.royal-responder.com/
(2) Capturing Email Addresses
The most popular way to get new subscribers to your list is a 'subscribe form' that pops up when your website loads. I get 25 to 30 new subscribers a day using this technique. The HTML code for the subscribe form usually comes with your autoresponder account.
Another way to invite visitors to join your list is an 'alert box'. An alert box is a small gray dialogue box that pops up when someone visits your website. It usually says something like: "Please subscribe to my Newsletter. 5 Free eBooks when you join". It's impossible to ignore an alert box - you have to either close it or click OK to continue.
Alert boxes have two advantages over subscribe forms. Firstly, there's no form to fill in, so it's much easier for people to join your list. People who have switched from a subscribe form to an alert box report 3 to 5 times as many subscribers.
Secondly, alert boxes capture only "real" email addresses - the email address from the visitor's client browser. You end up with very few Hotmail and Yahoo addresses, which means you'll have a much more responsive list. For more information about alert boxes, visit: http://www.optinlightning.com/
So to sum up, use your website to build several optin mailing lists and you'll have a private audience of people you can market to over and over again - it's the key to running a successful online business.
About the Author
------------------------------------------------------------ Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. For more information visit: http://www.ezine-writer.com/ ------------------------------------------------------------
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|